ActiveCampaign vs Intercom Customer Communications Platform comparison

ActiveCampaign vs. Intercom Customer Communications Platform

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Helped 909,725 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

ActiveCampaign

Ranking in CRM

28th

Average Rating

8.6

Reviews Sentiment

7.2

Number of Reviews

Ranking in other categories

No ranking in other categories

Intercom Customer Communica...

Ranking in CRM

22nd

Average Rating

8.8

Reviews Sentiment

7.0

Number of Reviews

Ranking in other categories

CRM Customer Engagement Centers (8th), Social CRM (6th)

Mindshare comparison

As of August 2026, in the CRM category, the mindshare of ActiveCampaign is 0.6%, up from 0.4% compared to the previous year. The mindshare of Intercom Customer Communications Platform is 0.8%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.

CRM Mindshare Distribution
Product	Mindshare (%)
Intercom Customer Communications Platform	0.8%
ActiveCampaign	0.6%
Other	98.6%

CRM

Featured Reviews

Laura Oosterbroek

Head of Markting at Vanderkamp

Easy to use, efficient marketing automation and CRM tool

AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.

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Esse Wognin

Senior Partner Support Analyst at a financial services firm with 501-1,000 employees

AI support has transformed customer loyalty and has maintained high satisfaction levels

I would recommend that Intercom Customer Communications Platform increase its database capacity to manage more than 1,000 partners, considering that each partner can send approximately 10 requests daily. When partner numbers exceed 1,000, we sometimes experience complications in quickly processing all the queries we receive. I believe Intercom Customer Communications Platform could perform better for larger companies like mine to coordinate and manage all our partners across the world.The second suggestion concerns the complexity of pricing. Intercom Customer Communications Platform has very complex pricing structures. While this was not a real issue for my company, as someone interested in entrepreneurship and starting a business, Intercom Customer Communications Platform is very costly for startups and people wanting to launch businesses. If Intercom Customer Communications Platform reviews its pricing and creates plans specifically for startups, I am certain they would reach a much larger market. The integration of Intercom Customer Communications Platform is great because we have more than 100 integration options available. When it comes to user interface, it is more intuitive but somewhat difficult. When I started my job without prior CRM knowledge, it took me approximately two weeks to understand the platform and use it at full capacity. I believe they could improve the user interface by collaborating with users and gathering suggestions. I am very happy to provide this feedback to Intercom Customer Communications Platform and work with them on the user experience side to ensure the app is ready to use for people without customer management experience. I will give eight out of 10 for integrations and six out of 10 for user interface.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"ActiveCampaign is for medium-sized companies is the better solution because it’s way less complex than the other solutions."

"Intercom Customer Communications Platform has played a key role in customer loyalty, trust building, and market reach."

"The feature we appreciate most about the Intercom Customer Communications Platform is the messenger functionality, allowing users to have conversations without entering their details repeatedly."

"Intercom Customer Communications Platform definitely reduced the amount of phone calls coming in, which then in turn reduced the amount of customer service representatives needed, and that brought down the total headcount of customer service reps in the company, which cut costs for the company."

"With Zendesk, we have much more signals that we could use to understand better our client patterns."

"The live chat is pretty good because you can create a macro, which is a predefined input we can give customers."

Cons

"AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system."

"The problem with Intercom Customer Communications Platform was a little bit of the implementation. It was complicated to use to actually get the automations and everything."

"Sometimes, the solution lags and takes time to update something."

"It would be beneficial if there was a way to train the AI to better understand customer language."

"Intercom Customer Communications Platform has very complex pricing structures and is very costly for startups and people wanting to launch businesses."

"Fin is extremely expensive."

Pricing and Cost Advice

"The development costs are lower because you don’t have to have consultants changing and all that stuff."

Information not available

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909,725 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

No data available

Financial Services Firm

21%

Construction Company

10%

Comms Service Provider

10%

Wholesaler/Distributor

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?

The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.

What needs improvement with ActiveCampaign?

What is your primary use case for ActiveCampaign?

I use it For marketing automation purposes and for share repurpose purposes.

What needs improvement with Intercom Customer Communications Platform?

I think reducing the cost of Fin would be the main area for improvement. Fin is extremely expensive. If they can reduce that cost, that would probably make it a ten.

What is your primary use case for Intercom Customer Communications Platform?

The main use case for Intercom Customer Communications Platform was to be able to communicate with users by building out a chatbot, whether that was using Fin, which is their AI tool, or any other ...

What advice do you have for others considering Intercom Customer Communications Platform?

Intercom Customer Communications Platform is a really solid platform. It is very robust and offers a lot of different tools. We did not use most of the tools that Intercom really offered, but it ap...

Microsoft Dynamics CRM vs ActiveCampaign

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Vtiger CRM vs ActiveCampaign

Compared 6% of the time

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Close CRM vs Intercom Customer Communications Platform

Compared 15% of the time

Nimble CRM vs Intercom Customer Communications Platform

Compared 13% of the time

Zendesk vs Intercom Customer Communications Platform

Compared 10% of the time

Sprinklr vs Intercom Customer Communications Platform

Compared 9% of the time

Salesforce Marketing Cloud vs Intercom Customer Communications Platform

Compared 6% of the time

More Intercom Customer Communications Platform Competitors

Product Reports

CRM

Download ActiveCampaign product report

Intercom Customer Communications Platform

Download Intercom Customer Communications Platform product report

Intercom Customer Communications Platform report

Also Known As

No data available

Intercom

Overview

ActiveCampaign provides marketing automation, email marketing, and CRM capabilities tailored for businesses looking to enhance customer engagement. Known for its rich feature set, it offers flexible solutions to help businesses streamline processes and improve marketing efforts.

ActiveCampaign serves as a key tool for businesses aiming to integrate automation with CRM functions. Its platform offers a robust range of features that help businesses engage effectively with their audience. Known for its flexibility, ActiveCampaign helps create personalized customer experiences. The platform is continually updated, reflecting feedback from a diverse user base. Some areas for improvement include intuitive navigation and analytics capabilities. Despite these, ActiveCampaign remains a popular choice among professionals who desire comprehensive marketing solutions.

What are the essential features of ActiveCampaign?

Marketing Automation: Offers sophisticated workflows for scheduling messages and segmenting contacts.
Email Marketing: Provides customizable templates and advanced reporting tools.
CRM Integration: Automates customer data management for efficient workflow processing.
Customer Experience Automation: Creates personalized experiences with data-driven insights.
Sales Automation: Streamlines sales processes through task management and deal updates.

What benefits should users look for in reviews of ActiveCampaign?

Enhanced Efficiency: Saves time through automation of repetitive tasks.
Improved Engagement: Increases interaction rates with personalized communications.
Scalable Solutions: Grows alongside business needs, adapting to larger campaigns.
Comprehensive Support: Provides extensive resources and support for seamless use.

In specific industries like e-commerce, ActiveCampaign is implemented to manage customer journeys from lead generation to purchase conversion. Retail businesses leverage its automation features to target promotions and optimize customer retention strategies. In the service sector, companies use its CRM functionality to maintain client relationships and streamline communication. These tailored approaches demonstrate the adaptability of ActiveCampaign across different market needs.

ActiveCampaign

Intercom Customer Communications Platform is designed to enhance interactions between businesses and their customers, offering a suite of tools for communication management. It caters to businesses looking to streamline communication and improve customer experience.

Intercom facilitates seamless customer interactions, supporting businesses in delivering personalized communication at scale. Its capabilities range from live chat and email integration to automation features. Known for its usability, Intercom simplifies customer support and engagement, supporting teams in reducing response times and improving satisfaction rates.

What are the key features of Intercom Customer Communications Platform?

Live Chat: Real-time messaging to engage customers effectively on your website.
Email Integration: Seamlessly connects with email systems to ensure consistent communication.
Automation: Automates repetitive tasks, freeing up time for more complex customer interactions.
Customer Segmentation: Allows tailored messaging based on customer data, enhancing personalization.

Why invest in Intercom Customer Communications Platform?

Enhanced Customer Experience: Tools that provide personalized customer interactions, improving satisfaction.
Increased Efficiency: Automation and segmentation reduce manual workload and optimize resources.
Faster Response Times: Reduces the time taken to address customer queries, improving service quality.

Intercom is utilized across sectors such as e-commerce, where live chat features enhance the shopping experience. In SaaS, it integrates with various apps to streamline user support. Its automation aids customer service in tech industries, providing consistent support without additional workforce strain.

Intercom

Sample Customers

Information Not Available

Expensift, Moz, Invision, Salesforce, Droplr, Vend, BugHerd, Ghost, Put.io, Codeship

ActiveCampaign vs. Intercom Customer Communications Platform