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ActiveCampaign vs CRM & Sales Bay comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

ActiveCampaign
Ranking in CRM
34th
Average Rating
8.6
Reviews Sentiment
7.2
Number of Reviews
2
Ranking in other categories
No ranking in other categories
CRM & Sales Bay
Ranking in CRM
161st
Average Rating
0.0
Number of Reviews
0
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of July 2025, in the CRM category, the mindshare of ActiveCampaign is 0.4%, up from 0.2% compared to the previous year. The mindshare of CRM & Sales Bay is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

Laura Oosterbroek - PeerSpot reviewer
Easy to use, efficient marketing automation and CRM tool
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have imported conversion rates, and you can ask like, "What is the trend of the conversion of the last half year?" So, more on a reporting side you can get those kinds of AI skills. Not that you have to download an Excel and put it into another AI system to do the analysis, but that it would be possible to do it on its own.
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Questions from the Community

What is your experience regarding pricing and costs for ActiveCampaign?
The development costs are lower because you don’t have to have consultants changing and all that stuff. I feel that it’s a bit cheaper than the other systems.
What needs improvement with ActiveCampaign?
AI is upcoming, so for reporting and dashboarding, it would be nice to have some AI integrated into the system. Overall, some AI features can be added. For example, I can ask, like, we have importe...
What is your primary use case for ActiveCampaign?
I use it For marketing automation purposes and for share repurpose purposes.
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Comparisons

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Overview

 

Sample Customers

Information Not Available
1. Adobe 2. Airbnb 3. Amazon 4. Apple 5. AT&T 6. Bank of America 7. Coca-Cola 8. Dell 9. Disney 10. Ebay 11. FedEx 12. Ford 13. Google 14. Home Depot 15. IBM 16. Intel 17. JPMorgan Chase 18. Kraft Heinz 19. LinkedIn 20. McDonald's 21. Microsoft 22. Nike 23. Oracle 24. PepsiCo 25. Procter & Gamble 26. Prudential Financial 27. SAP 28. Salesforce 29. Shell 30. Toyota 31. Visa 32. Walmart 33. WeWork
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in CRM. Updated: June 2025.
860,711 professionals have used our research since 2012.