Leveraging AI in pockets across your business has the power to bring new outcomes—from gains in efficiency to productivity. But what if you could transform every aspect of your business and your industry at large?
Businesses struggle to realize the full value of their AI projects because they can’t move away from proofs of concept. Our latest research shows that organizations scaling AI effectively are seeing up to 3X the return on their investments, compared to non-scalers. That’s where Applied Intelligence comes in. It’s our unique approach to combining AI with data, analytics and automation under a strategic vision to scale AI and transform business—across every function and process.
Applied Intelligence has the roadmap to maximize existing investments and extend new technologies across your business. With deep AI experts and data scientists, plus the flexibility to work with almost any technology partner, we can help you evaluate, maximize and scale opportunities as they arise.
Grow Existing Customers:
Recommendation from BRIDGEpersona is aligned to customer needs and preferences, and finds relevance in their immediate context. Improved relevance of marketing action – product, information or service – increases cross sell conversions many fold thereby boosting customer lifetime value.
Orchestrate personalization across channels and products and services:
Using APIs, insights from BRIDGEpersona get seamlessly embedded into your marketing stack. Contextualized and personalized recommendation on product or service is available at all times on any digital or human assisted channel that the customer chooses to arrive at.
Scale Personalization across the entire customer base:
BRIDGEpersona computes recommendations for the entire customer base. It allows you to accomplish real time contextualization of marketing actions for all concurrent inbound customer visits across all channels.
Improve Marketing ROI:
Campaigns can be designed with customer at the center rather than product centric or channel centric campaigns. Targeting customers with multiple competing product offers is replaced by a single most suited offer that removes the redundancy in marketing spend. This combined with improved cross sell conversions gets more out of your marketing dollars.
Deepen Customer Engagement and lower churn:
Delivering meaningful experiences through personalized marketing action builds customer trust. Customers see value in the relationship with the bank/ FI and start relying on you for their future needs
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