Its price is much lower than Informatica. Its licensing is very easy to understand. It is not too complex. There is no maintenance fee. The support is included with the license. Its licensing is subscription-based, which makes it easy to define the budget and other things. It also makes it easier to plan and understand how to use the solution. It uses the pay-as-you-use model, so you can start small and expand the solution and pay as per your usage.