Sprinklr Social is an AI-native social media management platform built for enterprises that need to run their entire social presence from one place. It unifies publishing, scheduling, engagement, and employee advocacy across 30+ social and messaging channels, so large, distributed teams can plan campaigns, build community, and respond to customers without stitching together point solutions. Backed by AI trained on billions of data points across 100+ languages and enterprise-grade governance, Sprinklr Social helps global brands collaborate, stay compliant, and scale their social operations from a single unified platform.
Key Features
Unified Scheduling and Publishing: Plan, schedule, and publish content across 30+ channels, with AI recommendations on top-performing posts, optimal timing, hashtags, and tone.
Social Media Engagement: Centralize comments, messages, and mentions in one place, with AI auto-categorizing incoming conversations by channel, sentiment, and intent for faster replies.
Employee Advocacy: Amplify brand reach by turning employees into advocates who share approved content.
Broadest Channel Coverage in the Industry: The only platform offering out-of-the-box support for 30+ social and messaging channels, with the ability to add new channels quickly so teams never miss the conversations that matter.
Best-in-Class Enterprise AI: Sprinklr AI is trained on billions of data points and 2,000+ models, powering content optimization, sentiment analysis, insights, and governance in 100+ languages.
Content Performance Analytics: Track content and engagement performance to understand what resonates and refine your social strategy.
Governance that Scales Globally: Granular role-based access, built-in audit trails, and automated approval workflows keep content on-brand and compliant.
Deep Workflow Customization: Custom rules and role-based experiences tailored by brand, geography, or business unit.
Sprinklr Copilot: A conversational AI interface that surfaces recommendations and next-best actions without digging through dashboards.
Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Media Management
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