Sprinklr Insights is an AI-native consumer intelligence platform that gives enterprises real-time consumer, competitor, and market intelligence from 30+ channels without the noise. It unifies the core listening and intelligence workflows that includes social listening, brand monitoring, Voice of the Customer, crisis management, and competitive intelligence on a single platform, turning fragmented conversations across social, digital, news, and review sources into clear, actionable recommendations. With more than a decade of purpose-built AI for unstructured data, Sprinklr Insights helps brands understand audiences, protect reputation, and make smarter, data-backed decisions.
Key Features
Most Comprehensive Channel Coverage: Integrates 30+ social and digital channels, 400K+ media sources, and 1B+ websites and review sites, plus the ability to ingest owned data, for a full 360-degree view of customer feedback.
Social Listening: Monitor market conversations across 30+ channels, 400K+ media sources, and 1B+ websites and review sites for a full 360-degree view.
Brand Monitoring and Reputation Management: Track mentions, KPIs, sentiment, and trends, and benchmark brand perception against competitors.
Voice of the Customer: Capture feedback on products and services, spot trends, understand critical consumer needs and manage your online reputation effectively.
PR and Crisis Management: Detect reputation threats early, get real-time alerts, and route insights to the right teams for a fast response.
Sentiment Analysis: AI-powered sentiment and emotion detection across text, video, audio, and images, delivering 90%+ accurate, contextual insights.
Competitive Intelligence and Benchmarking: Compare performance, engagement, and sentiment across competitor brands to uncover gaps and differentiators.
Product and Visual Intelligence: Product Insights monitors feature requests and feedback, while Visual Insights analyzes images in conversations using AI detection.
Audience, Competitor, and Brand Analytics: Deep analytics on audiences, competitors, and brand performance, complementing content-level analytics in Social.
LLM Insights (AEO): Track and optimize how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and more, with prompts built from real customer conversations and competitor benchmarking on every prompt.
Video Intelligence: Analyze video at scale with frame-level visual AI to detect logos, products, and demonstrations, decode audio and music trends, and spot emerging cultural moments and creators before they peak.
Always-on Sprinklr Copilot: Research social, digital, and news sources conversationally, with citation-backed responses that surface original posts instantly.
Built-in GenAI Automation: Automatically uncover root causes, identify next-best actions, and transform complex data, dashboards, and alerts into AI-generated summaries, while configuring advanced listening queries in seconds.
Action Across Teams on a Unified Platform: Automatically create cases from customer feedback, route insights to the right personas, and power marketing, campaign, and advertising workflows with real-time social data.
Fully Customizable Dashboards and Reports: Build custom widgets from any data source, define metrics and targets, choose visuals, and auto-refresh, share, or export at set intervals.
Recognized Leader: Named a Leader in the 2026 Gartner Magic Quadrant for Social Listening and in 2025 for Voice of the Customer Platforms.
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