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Tableau Enterprise vs ThoughtSpot vs Zoho Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.0
Tableau Enterprise delivers rapid returns through efficiency, cost reduction, quick insights, and enhanced decision-making within six to twelve months.
Sentiment score
6.6
Users find ThoughtSpot beneficial for efficiency and decision-making despite challenges in financial tracking and initial investment costs.
Sentiment score
5.1
Zoho Analytics saves time and costs by streamlining data analysis, enhancing decision-making, and eliminating database management needs for $50/month.
This saves a significant amount of time, particularly for reports that would have needed around fifty people.
The ROI of using Tableau extends to its seamless integration across various platforms, as it's from Salesforce and thus not limited to any specific cloud provider.
Tableau is saving me time, money, and resources, which I would rate as ten.
Using ThoughtSpot has resulted in significant time savings and improved business sales by allowing us to identify sellers and buyers across regions, facilitating targeted marketing.
Based on our implementation in one project, we are trying to raise more funding to expand its use.
ThoughtSpot saves a significant amount of time compared to other tools and is very user-friendly.
After incorporating Zoho Analytics, now all our decisions come from its reviews.
 

Customer Service

Sentiment score
6.1
Tableau Enterprise support is praised for professionalism and multilingual assistance but needs improvement in response times and technical expertise.
Sentiment score
6.1
ThoughtSpot support is responsive with mixed feedback; praised for quick responses but criticized for insufficient resources and lengthy processes.
Sentiment score
5.7
Zoho Analytics' customer service is responsive and helpful, though some users face delays and issues with specialized support.
They provide quick email and phone responses and have Thai-speaking personnel.
There should be consistent standards for all users.
The technical support for Tableau is quite good.
I stopped opening tickets due to insufficient and untimely responses.
ThoughtSpot provides a dedicated customer success person and the ability to submit tickets online, with a response time of no more than a day.
The knowledge base for ThoughtSpot is less robust compared to others.
The support team doesn't have full awareness of the system capabilities.
Zoho support provides assistance through live chat to guide us.
If you need help with any issue you face, you can directly call them.
 

Scalability Issues

Sentiment score
6.7
Tableau Enterprise's scalability varies, effective with design and configuration, but big data performance concerns and costs remain.
Sentiment score
6.0
ThoughtSpot excels in scalability for large datasets, despite user management challenges, with strong Snowflake integration enhancing automatic scaling.
Sentiment score
6.1
Zoho Analytics efficiently manages large data volumes, serving diverse users and organizations, though license upgrades may be necessary.
Tableau is easy to use across various dimensions, whether on-premises or on the cloud.
The solution is fully scalable and performs well even with large datasets, provided there is proper supporting hardware.
Tableau is easy to scale.
Tableau, Power BI, or Looker have separate tools for preparation, customization, and storytelling.
The platform does not have technical problems with scaling data or connections.
As our data has grown, I have validated huge datasets and complex models without significant issues.
Zoho Analytics can easily adapt to our needs when they grow, and you don't need much knowledge to adapt it; even basic Excel knowledge is sufficient.
You can utilize URL features to redirect users to their records in Zoho CRM or Zoho Desk with just a click.
 

Stability Issues

Sentiment score
7.4
Tableau Enterprise is generally stable and reliable, with occasional issues mainly related to large datasets or server configurations.
Sentiment score
6.0
ThoughtSpot is reliable with high stability, though some users report performance challenges and increased costs from integration limitations.
Sentiment score
7.2
Zoho Analytics is praised for stability, quick bug fixes, and excellent performance, with minimal downtime and few crashes.
The application hangs after continuous use due to the buildup of cache.
I rate the stability a five or six because Tableau updates very often with new versions or patches.
I use it primarily for large datasets, and it performs faster than regular data visualization tools such as Power BI, which has limits on dataset size.
The upgrades are smooth with no downtime, which is super important.
The responsiveness of accessing live data is exceptional and faster than most other BI tools.
The stability and reliability of Zoho Analytics have been good over time.
Zoho Analytics is very stable.
Regarding stability, it's actually working correctly.
 

Room For Improvement

Tableau Enterprise users seek better data integration, improved performance, cost-effective pricing, and enhanced analytics and collaboration features.
ThoughtSpot needs better visualization, dashboard customization, data integration, and performance features to compete effectively with Power BI.
Zoho Analytics faces challenges with interface, limited tools, support, performance, pricing, and lacks advanced graphics and intuitive navigation.
We cannot send the entire Excel file reports via email within Tableau.
The product owner should enhance its benefits or clarify its role.
It sometimes requires extensive investigation to determine why the data does not appear correctly.
Currently, it is not as customizable as the options available on Power BI or Tableau.
Handling governance when there are many models and dashboards is complex.
Enhancing integration capabilities with other tools like DBT would also be beneficial as it would make our lives easier.
The collaborative features of Zoho Analytics have faced one issue: they have tried to reduce the sync time with most Zoho applications, but even with CRM, the sync still takes one hour.
Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
In my opinion, the API feature from Zoho Analytics needs significant improvement, as it's quite hard to connect with Google Sheets or other websites.
 

Setup Cost

Tableau's pricing is high yet competitive, with increased costs for added features, posing challenges for small organizations.
ThoughtSpot offers competitive pricing, often cheaper than Tableau and more than Power BI, with flexible, negotiable billing options.
Zoho Analytics offers flexible, competitive pricing with monthly fees, appreciated for cost-effectiveness, especially with Zoho One multiple tool use.
Power BI as a much cheaper alternative.
A license for 150 users costs around $17,000 USD per year.
Looker is known to be quite expensive.
HubSpot is expensive.
ThoughtSpot's pricing is reasonable and in line with other BI tools.
 

Valuable Features

Tableau Enterprise excels in data integration, visualization, and analytics, offering customization, real-time processing, and advanced capabilities for decision-making.
ThoughtSpot offers intuitive search, fast analytics, AI insights, and user-friendly interfaces for efficient, self-service data exploration.
Zoho Analytics provides robust features like intuitive reports, AI insights, and seamless integration for efficient data visualization and analysis.
A significant feature for me is the real-time connection to data sources because it effectively manages large data sets.
Tableau serves as a stable dashboarding tool for higher management, aiding in quick decision-making.
Building hyper extracts and visualization capabilities make Tableau a robust tool for data analysis.
Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily.
This alerting feature is very beneficial for our company at the moment, and we use it extensively.
When I upload a data dump, AI analytics suggest possible data visualizations and insights, which I can pin to dashboards or live boards for modification.
These multiple dashboards are available to view in a single place, which is very beneficial.
In the pivot table and scheduler table, if we want data in one report, we can use an SQL query and get data from different modules.
The benefits I've seen from using Zoho Analytics include saving time; this is the most important benefit for me.
 

Mindshare comparison

As of September 2025, in the BI (Business Intelligence) Tools category, the mindshare of Tableau Enterprise is 11.0%, down from 20.0% compared to the previous year. The mindshare of ThoughtSpot is 1.5%, down from 1.5% compared to the previous year. The mindshare of Zoho Analytics is 0.8%, up from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools Market Share Distribution
ProductMarket Share (%)
Tableau Enterprise11.0%
ThoughtSpot1.5%
Zoho Analytics0.8%
Other86.7%
BI (Business Intelligence) Tools
 

Featured Reviews

Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.
Sushma Polavarapu - PeerSpot reviewer
Creates user-friendly analysis environments for large datasets
The tool is user-friendly for the end users. It is primarily a search-based tool. Users do not need a technical background to work directly on the dataset. Its compatibility with most databases, including the latest from FlexMovely and Redshift, allows users to create joins and worksheets easily. ThoughtSpot is fast, even with one to ten terabytes of data.
Nadeem Asghar - PeerSpot reviewer
Experience with advanced analytics and visualization features boosts decision making
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so providing specific fields based on which to calculate predictions would be helpful. The analytics plans are very complex because they depend on the users, while other Zoho plans operate on a per-user basis. The analytics plan has different features for one user, 10 users, and 25 users. Having to pay for 25 users when only 11 are needed creates an issue with the pricing structure.
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
Financial Services Firm
20%
Computer Software Company
11%
Manufacturing Company
10%
Healthcare Company
6%
Computer Software Company
11%
Insurance Company
9%
Non Profit
9%
Manufacturing Company
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business117
Midsize Enterprise66
Large Enterprise182
By reviewers
Company SizeCount
Small Business3
Large Enterprise12
By reviewers
Company SizeCount
Small Business24
Midsize Enterprise3
Large Enterprise4
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik ...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have be...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use....
What is your experience regarding pricing and costs for ThoughtSpot?
The pricing is on the higher end but reasonable for what ThoughtSpot offers.
What needs improvement with ThoughtSpot?
I do not think there is anything that needs improvement at the moment. It is being improved continuously. They are co...
What is your primary use case for ThoughtSpot?
Clients use ThoughtSpot because of its search facility. It is easy for searching and does not require analysts to pro...
What do you like most about Zoho Analytics?
Zoho Analytics's most valuable feature is the ability to provide excellent analytics through a single platform.
What is your experience regarding pricing and costs for Zoho Analytics?
I rate the tool's pricing seven out of ten. The licensing costs are yearly.
What needs improvement with Zoho Analytics?
I think the team would know how to predict what needs to be improved. Every business has its own predictions, so prov...
 

Also Known As

Tableau Desktop, Tableau Server, Tableau Online
No data available
Zoho Reports
 

Overview

 

Sample Customers

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Primary Capital Mortgage, Sterling Backcheck, RichRelevance, Rambus, Batteries Plus Bulbs
Suzuki, American Pacific Mortgage, KPMG, Air Canada, University of Michigan, BricozOr, WorldWide Express, The University of Melbourne, Novartis, SAIC
Find out what your peers are saying about Microsoft, Salesforce, SAP and others in BI (Business Intelligence) Tools. Updated: August 2025.
867,497 professionals have used our research since 2012.