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Snowplow vs Upbound Crossplane comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Snowplow
Ranking in AWS Marketplace
22nd
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Upbound Crossplane
Ranking in AWS Marketplace
6th
Average Rating
8.6
Number of Reviews
8
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of Snowplow is 0.2%, down from 0.9% compared to the previous year. The mindshare of Upbound Crossplane is 0.3%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Upbound Crossplane0.3%
Snowplow0.2%
Other99.5%
AWS Marketplace
 

Featured Reviews

KK
Product Owner at Karine Caimo
Data teams have gained full control over real‑time user behavior tracking for advertising insights
Snowplow offers the best features in that you are completely free to make your own data model, track the way you want to track, and control the way the data comes to Snowflake so you are the complete owner of the raw data without being forced into a certain data model. Having that level of flexibility impacts our team's work and projects as we needed quite a lot of people that were really good in Snowplow. However, from the moment that you completely understood the technical aspects, you were completely free to set up your own Snowplow environment and track the way you wanted to track and what you wanted to track, which is not possible with Google Analytics and Adobe Analytics, for example. Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company. We are making data mesh products on this data all over the company. I think for advertisement, it is really the most important source of data.
Diego Paradeda - PeerSpot reviewer
Senior Software Engineer at Philips
Automated infrastructure deployment has reduced our backend release time from days to hours
I found an issue with features that was difficult for me when we needed to retrieve some tags or IDs of a resource that we deployed using Upbound Crossplane, for example, the RDS. We encountered a problem where we needed to use the ID of the RDS in another document that we have, making it difficult to return this information using Upbound Crossplane deployment. I believe Upbound Crossplane could be improved by possibly having a feature that can return tags, IDs, or resources that were deployed inside AWS, such as needing to return the ID of the VPC that we create when using Upbound Crossplane. I think the current state of Upbound Crossplane is already good enough.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Snowplow is doing perfectly what it says it is doing; it meets everything it promises and develops the product all the time."
"Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company."
"We have a lot more insight into our user behaviour and can now make the correct decisions."
"Snowplow is excellent at what it is designed for: full control over data collection and processing, strong schema-driven tracking, and works really well with warehouse-first stacks like Google BigQuery."
"Snowplow has positively impacted my organization by enabling me to see user behavior in real time."
"The best features Upbound Crossplane offers are infrastructure as Kubernetes APIs and self-service infrastructure, where developers can provision resources without cloud credentials, and its strong multi-cloud support that makes it useful in managing AWS, Azure, and GCP from a single control plane with valuable GitOps integration."
"When I provisioned PostgreSQL and S3 buckets through Crossplane, I noticed improvements in deployment speed, reliability, and team collaboration."
"Before choosing Upbound Crossplane, I evaluated various options, but I only found Upbound Crossplane to be the best choice."
"The time required to complete an environment setup was reduced from about one or two weeks to forty to fifty minutes."
"Upbound Crossplane has impacted our organization positively as it has been a transformative experience because the main thing about transformation is how we were able to make our lives easier as engineers."
"We went from having a 28-member troubleshooting team down to four to five members of the platform engineering team."
"Upbound Crossplane impacts my organization positively because, from our perspective, we need to rely on fewer resources."
"Upbound Crossplane has positively impacted our organization by allowing us to reduce our deployment time from three days to three hours for the entire back-end and entire infrastructure."
 

Cons

"Setup is challenging because getting the pipeline infrastructure right is hard."
"Maintenance overhead was high, debugging and schema management were time-consuming, and there were increasing security concerns due to it no longer being actively maintained."
"Snowplow can be improved by reducing the pricing, as it is currently too high."
"The only issue that we had at a certain moment was that Snowplow was offering more services and asking us to pay more, but we did not use all these services."
"Regarding Upbound Crossplane's capabilities, I feel the governance and security is something which is lacking."
"Regarding Upbound Crossplane, I see room for enhancement in synchronizing the state file of Crossplane with Terraform, as 90% of organizations have generally implemented Terraform and have their own specific, environment-specific Terraform state files."
"Upbound Crossplane was not stable in my experience."
"I found an issue with features that was difficult for me when we needed to retrieve some tags or IDs of a resource that we deployed using Upbound Crossplane, for example, the RDS."
"One area where Upbound Crossplane can be improved is with API rate limiting."
"However, one area of improvement is the learning curve, as Upbound Crossplane concepts such as providers, compositions, and claims can be difficult for beginners."
"The documentation needs to be updated regarding the needed improvements for Upbound Crossplane. There is very little documentation online, and there are no tutorials for Upbound Crossplane."
"Upbound Crossplane can be improved if they can add more AI agentic workflows."
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Top Industries

By visitors reading reviews
Construction Company
36%
Insurance Company
29%
Comms Service Provider
7%
Healthcare Company
7%
Construction Company
30%
Manufacturing Company
11%
Comms Service Provider
10%
Outsourcing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise2
Large Enterprise4
 

Questions from the Community

What needs improvement with Snowplow?
The setup process is an area for improvement because getting the pipeline infrastructure right is hard.
What is your primary use case for Snowplow?
I use it for product analytics such as tracking clicks and page views, as well as providing a customer 360.
What is your experience regarding pricing and costs for Upbound Crossplane?
I find the pricing, setup cost, and licensing of Upbound Crossplane very suitable for research and development.
What needs improvement with Upbound Crossplane?
One area where Upbound Crossplane can be improved is with API rate limiting. For instance, if we frequently send some data to a specific API to poll the latest status of machines, it can result in ...
What is your primary use case for Upbound Crossplane?
Upbound Crossplane connects the cloud APIs on cloud providers like GCP, AWS, and Azure. We need to maintain the network resources and the VM containers, and the VM instance that Upbound Crossplane ...
 

Overview

Find out what your peers are saying about Snowplow vs. Upbound Crossplane and other solutions. Updated: June 2026.
909,948 professionals have used our research since 2012.