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Snowplow vs TheHive comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Snowplow
Ranking in AWS Marketplace
21st
Average Rating
8.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
TheHive
Ranking in AWS Marketplace
38th
Average Rating
7.6
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the AWS Marketplace category, the mindshare of Snowplow is 0.2%, down from 0.8% compared to the previous year. The mindshare of TheHive is 0.2%, down from 0.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Snowplow0.2%
TheHive0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

Neha Lall - PeerSpot reviewer
Product Analytics Lead at MSE Technology
Granular behavioral tracking has transformed how we understand user journeys and optimize funnels
Snowplow could be improved in a couple of areas. The Snowplow team is readily available and proactive, always jumping on calls to make changes, especially how we track consent and non-consent data for the EU market. One area of improvement could be its vast canvas, which might feel overwhelming and confusing to people who are less technical or are not sure how to best structure their data. Although Snowplow is powerful, getting value from this granular event data does require strong SQL skills and knowledge of the underlying data model. Therefore, making the data more accessible to less technical users could enhance intuitive self-service exploration, funnel visualization, and easier debugging of tracking issues, allowing product teams to gain insights without relying heavily on analysts. Snowplow could also automate most processes and implement smarter monitoring alerts for fallback. Better documentation and easier debugging when event tracking or schemas change would help, given that managing event definitions centrally can be a hassle when there is a breaking change. Having automated systems to inform users about changes in events or properties would make things smoother across teams.
Karsh Trivedi - PeerSpot reviewer
Security Engineer at Payatu
Automation has transformed incident response and case management has boosted daily productivity
TheHive is actually quite beautiful and very optimized. If I had to improve anything, I would say that it could improve costing. TheHive is pretty expensive right now. With a low number of users, it works for how the business runs, but I feel that it is pretty expensive when you want to go for the commercial versions, which is where people might not want to go with it. Cost is the only downside, but it is the major downside. I would like to share an incident with you about a recent meeting I had with a client regarding TheHive. The only trigger that they had not to go with TheHive was the cost. Everything looked very good and was very fine, but the costing part was hard. The costing part was something that made them hold off on TheHive and choose a different solution. Over the years, TheHive has improved significantly in how the platform is used and how cases are managed. One good feature that I appreciated when I moved from TheHive 4 to TheHive 5 was the dark mode. When Strange Bee did the rebranding and made it a closed-source product, they added the dark mode feature, which I need because I am not good with light screens. TheHive was the only tool having only white mode capabilities. Once they added it, they have improved a lot. Many connectors are added, and many more integrations are possible now with TheHive. Basically, the appearance, performance, and integrations have improved a lot over the years.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"On a broader level, Snowplow has brought a lot of credibility to the analysis and dashboards that I have created, with the biggest positive impact being that it gives us reliable, centralized behavioral data that teams can use consistently."
"Snowplow is doing perfectly what it says it is doing; it meets everything it promises and develops the product all the time."
"Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company."
"Snowplow has positively impacted my organization by enabling me to see user behavior in real time."
"We have a lot more insight into our user behaviour and can now make the correct decisions."
"Snowplow is excellent at what it is designed for: full control over data collection and processing, strong schema-driven tracking, and works really well with warehouse-first stacks like Google BigQuery."
"TheHive has positively impacted my organization because before that, we did not have a good solution to register the tickets."
"The people at TheHive have made it very customizable, flexible, and very security-centric, as they understand what a particular incident responder or security team needs and provide it quite well."
"TheHive has positively impacted our organization because it is a free solution."
 

Cons

"Snowplow can be improved by reducing the pricing, as it is currently too high."
"The only issue that we had at a certain moment was that Snowplow was offering more services and asking us to pay more, but we did not use all these services."
"Maintenance overhead was high, debugging and schema management were time-consuming, and there were increasing security concerns due to it no longer being actively maintained."
"Setup is challenging because getting the pipeline infrastructure right is hard."
"One area of improvement could be its vast canvas, which might feel overwhelming and confusing to people who are less technical or are not sure how to best structure their data."
"Cost is the only downside, but it is the major downside."
"I would rate it a seven because I think the design could be better in TheHive."
"TheHive can be improved because if you want to use it in a small or medium company, it will be really good, but for a really huge company like mine was, I believe that at least on the free version, you will have big issues regarding performance because the solution is not built for a huge company like mine was."
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Top Industries

By visitors reading reviews
Construction Company
33%
Insurance Company
27%
Outsourcing Company
9%
Comms Service Provider
7%
Construction Company
28%
Manufacturing Company
12%
Media Company
11%
Comms Service Provider
9%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What needs improvement with Snowplow?
Snowplow could be improved in a couple of areas. The Snowplow team is readily available and proactive, always jumping on calls to make changes, especially how we track consent and non-consent data ...
What is your primary use case for Snowplow?
I have been using Snowplow for the past four or five years. We migrated from Google Analytics to Snowplow, and our main use case for Snowplow is for tracking events for instrumentation. We also use...
What needs improvement with TheHive?
I would rate it a seven because I think the design could be better in TheHive. The graphics need improvement. When I used TheHive, the platform did not have AI governance and security options yet, ...
What is your primary use case for TheHive?
My main use case for TheHive is to work in our incident response team, where we manage the incident response process inside TheHive and alerts as well. A specific example of how TheHive fits into m...
What advice do you have for others considering TheHive?
I rate TheHive an eight on a scale of one to ten. I choose the number eight because it is a really good solution if you know how to configure it and if you know how to measure the infrastructure ne...
 

Overview

Find out what your peers are saying about Snowplow vs. TheHive and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.