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SAP Analytics Hub vs Tableau Enterprise comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Aug 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

SAP Analytics Hub
Ranking in BI (Business Intelligence) Tools
32nd
Average Rating
7.2
Reviews Sentiment
6.4
Number of Reviews
7
Ranking in other categories
Data Integration (50th)
Tableau Enterprise
Ranking in BI (Business Intelligence) Tools
2nd
Average Rating
8.4
Reviews Sentiment
6.3
Number of Reviews
307
Ranking in other categories
Reporting (2nd), Data Visualization (1st), Embedded BI (1st)
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.3%, down from 0.4% compared to the previous year. The mindshare of Tableau Enterprise is 15.4%, down from 19.4% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

Hyunwook Kang - PeerSpot reviewer
Provides efficient data integration features, but the technical support services need improvement
We use the product for analytics across various business processes and sectors. It helps us analyze SAP ERP data The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity. The platform could easily integrate with other ERP data solutions.…
Uzair Faruqi - PeerSpot reviewer
Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization
Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."
"This product provides good reports using a single pane of glass."
"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."
"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."
"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."
"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."
"It is a stable solution."
"Gradual scalability from simple to complex situations"
"Technical support has been responsive."
"Tableau's most valuable features are its ability to summarize data, provide dynamic controls for navigating different charts, and showcase historical data trends. I appreciate the option to colour-code different charts for improved customer experience."
"One of the most valuable features of Tableau is that it's a visual analytics solution, not just a dashboarding solution. Compared to Power BI, which is a dashboarding solution, there are no limitations with Tableau. For example, when you add a chart or a map to Power BI, it has a 3,000-point limitation. When you try to track your whole vehicle on the map, you only see the first 3,000 rows on the map, and Power BI doesn't tell you which part of the data is shown on the map. But Tableau doesn't have any limitations, which means that you can see five million data points on a map. It starts the project by creating the visuals that directly converts to SQLs. In that way, all the components have no limitations. When we compared Tableau to Power BI, we also found Tableau to be more fancy. Fancy means you can create more visual graphics and more visual dashboards. With Power BI, this isn't so—it's just some tables and some simple charts together. Tableau is more for business users who want to analyze data. Tableau can directly connect the analytics systems, like R or Titan, and get the results in screen, so it's a good solution for analytics scientists. It has some predefined capabilities to understand the data."
"The most valuable features are the visualizations, the way they show the combination charts."
"I have found many of the self-service features valuable."
"Good data flow and management."
 

Cons

"The interface can be simplified because it is not a user-friendly experience."
"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."
"The technical support for Analytics Hub is limited and could be improved."
"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."
"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."
"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."
"I don't have the ability in Tableau to create a tooltip and see the picture of a piece of jewelry or watch that is a best seller."
"It needs a little bit more advanced modeling. I would like to see functionality like Cognos has in the Framework Manager."
"The data processing in Tableau is pathetic compared to Qlik."
"It should have more integration with different tools and technologies. Its licensing cost should also be improved."
"Most of the problems in Tableau Online that I have noticed have to do with performance or weird, inexplicable bugs that I can't pin down. For example, you might try unloading some data, and you'll be waiting for a long time without anything happening."
"It would be nice if we could export more raw data. Currently, there is a limit as to how much data you can export."
"With Tableau, there is a gap in its ability to handle very large-scale data."
"The interface needs improvement as sometimes it is locked, and it takes some time for the visualization and dashboards to load."
 

Pricing and Cost Advice

"It is an expensive solution."
"The pricing is reasonable."
"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."
"The product is expensive."
"The pricing for Tableau is the same as the other products in the market."
"Tableau is an expensive solution compared to Power BI."
"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."
"The price of this solution could definitely be lower. It's quite expensive."
"I believe it has a lifelong license, and once you purchase it, you don't have to renew it, but I'm not sure."
"Tableau is an expensive solution, though it comes with its advantages."
"Licensing fees are paid on a yearly basis."
"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."
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Comparison Review

it_user6330 - PeerSpot reviewer
May 2, 2013
MicroStrategy vs. Tableau
After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…
 

Top Industries

By visitors reading reviews
Healthcare Company
11%
Manufacturing Company
11%
Financial Services Firm
9%
Energy/Utilities Company
9%
Financial Services Firm
16%
Manufacturing Company
10%
Computer Software Company
10%
University
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for SAP Analytics Hub?
The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.
What needs improvement with SAP Analytics Hub?
The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space.
What advice do you have for others considering SAP Analytics Hub?
I advise others to be aware of the total ownership cost of the product for the next three to five years. I rate it a seven out of ten.
Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
Tableau vs. Business Objects - Which is a better solution for visualization and analysis?
Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...
Which would you choose - Tableau or SAP Analytics Cloud?
Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...
 

Also Known As

No data available
Tableau Desktop, Tableau Server, Tableau Online
 

Overview

 

Sample Customers

STIB-MIVB
Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.
Find out what your peers are saying about SAP Analytics Hub vs. Tableau Enterprise and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.