SAP Analytics Hub vs Tableau Enterprise comparison

SAP and Salesforce are both solutions in the BI (Business Intelligence) Tools category. SAP is ranked #30 with an average rating of 6.0, while Salesforce is ranked #2 with an average rating of 8.3. SAP holds a 0.8% mindshare in BIT, compared to Salesforce’s 6.7% mindshare. Additionally, 71% of SAP users are willing to recommend the solution, compared to 90% of Salesforce users who would recommend it.

SAP Analytics Hub

Read 8 SAP Analytics Hub reviews

1,198 Views
671 Comparison Views

71% willing to recommend

Tableau Enterprise

Read 309 Tableau Enterprise reviews

18,144 Views
11,068 Comparison Views

90% willing to recommend

SAP Analytics Hub

Tableau Enterprise

Comparison Buyer's Guide

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Executive SummaryUpdated on Nov 9, 2025

Tableau Enterprise and SAP Analytics Hub are leading contenders in the field of data visualization and analytics. From the comparison, Tableau seems to have the upper hand due to its flexibility and ease of use, which offers faster user adoption and higher ROI.

Features: Tableau Enterprise provides polished visualizations, is user-friendly, and allows self-service capabilities, empowering analysts to independently create dashboards. Its seamless integration with various data sources and flexible data handling enable dynamic data exploration and custom visualization creation. In contrast, SAP Analytics Hub excels in its integration with SAP products, ensuring seamless data connectivity and consistency.

Room for Improvement: Tableau could benefit from enhancing enterprise capabilities by adding ETL functionalities, improving scalability, and expanding large dataset handling. Additional visualization options and reducing the learning curve would further enhance user experience. SAP Analytics Hub could improve its real-time reporting features, integration with non-SAP products, and user experience during data import processes.

Ease of Deployment and Customer Service: Tableau Enterprise offers varying deployment options from on-premises to private and hybrid clouds, accommodating diverse enterprise needs. It is recognized for its strong community support and responsive technical assistance, although response times can sometimes lag. SAP Analytics Hub operates mainly in hybrid cloud environments, but its customer service efficiency is lacking, especially during non-SAP platform integrations, posing challenges for new users.

Pricing and ROI: Tableau Enterprise has a high licensing cost that can challenge small businesses, but its high ROI justifies the investment through time savings and improved data insights. The tiered pricing model is flexible, based on user roles. Conversely, SAP Analytics Hub's cost feels steep for smaller enterprises, making Tableau's model more appealing. Users often report faster ROI with Tableau due to its user-friendly interface and capabilities that boost productivity.

To learn more, read our detailed SAP Analytics Hub vs. Tableau Enterprise Report (Updated: December 2025).

Buyer's Guide

SAP Analytics Hub vs. Tableau Enterprise

December 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

SAP Analytics Hub

Ranking in BI (Business Intelligence) Tools

30th

Average Rating

7.2

Reviews Sentiment

6.5

Number of Reviews

Ranking in other categories

Data Integration (50th)

Tableau Enterprise

Ranking in BI (Business Intelligence) Tools

2nd

Average Rating

8.4

Reviews Sentiment

6.1

Number of Reviews

309

Ranking in other categories

Reporting (2nd), Data Visualization (1st), Embedded BI (1st)

Mindshare comparison

As of January 2026, in the BI (Business Intelligence) Tools category, the mindshare of SAP Analytics Hub is 0.8%, up from 0.3% compared to the previous year. The mindshare of Tableau Enterprise is 6.7%, down from 18.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

BI (Business Intelligence) Tools Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	6.7%
SAP Analytics Hub	0.8%
Other	92.5%

BI (Business Intelligence) Tools

Featured Reviews

Nitesh Agrawal

Director & Co-Owner at InfraBeat Technologies Pvt. Ltd.

Integration and security have improved, but search functionality and clarity of future direction need enhancement

The search function in SAP Analytics Hub is not effective. When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics Hub. Nowadays, we are using the Data Sphere integrators available with Amazon, Azure, and Google Cloud. The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that.

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Data consistency is also a notable feature; the system takes care of data consistency, so you don't need to handle it manually."

"For report scheduling, I always prefer SAP because it has the most powerful scheduling features, like sending reports to more than 1,000 customers per day. That option is not as good in Microsoft BI and in Tableau it only exists as an add-on option."

"As a partner, I can mention something positive about SAP Analytics Hub: its products are tightly integrated, so the business context of data is retained in the analytics solution, and that's the main advantage."

"SAP Analytics Hub offers a user-friendly interface with effortless configuration, seamless updates, and real-time availability of information. It avoids the complexities associated with batch processing, providing a smooth and efficient experience."

"What I like best about this solution is that it is built into the SAP line, making it easier to integrate with other SAP products."

"The platform's main benefit is its integration with SAP ERP data. It’s effective for data integration and integrity."

"This product provides good reports using a single pane of glass."

"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."

"The best features of Tableau that I admire the most are that it's user-friendly, intuitive, and the visual aspect is impressive."

"Tableau will automatically show charts for the related data that I choose making it very easy to use."

"It's very user-friendly. It's not like Power BI, Tableau is very user-friendly. Anybody can use Tableau. It's very easy to adopt things. I can visualize the stats."

"Better interaction and less time spent with end users."

"Tableau is saving me time, money, and resources, which I would rate as ten."

"The most valuable feature is the geographic data analysis."

"The solution makes for very productive and really informative decision making. It can lead the whole business and build a strategy across whole working departments."

More Tableau Enterprise pros

Cons

"Faster implementation of new functions for the new product is an area of improvement in SAP Analytics Hub."

"The interface can be simplified because it is not a user-friendly experience."

"The platform could easily integrate with other ERP data solutions. Additionally, it should be faster compared to competitors in the cloud space."

"The analytics part of SAP has not been that good up until now. They're still in the infant stage and development is still going on. SAP has some cloud analytics and they're trying to configure it in Lumira, but it's not that good at this point."

"The technical support for Analytics Hub is limited and could be improved."

"The search capability could be better, and SAP needs to come out with a clear roadmap for the solution going ahead, as they have not yet provided that."

"Pricing and support are integrated into the system. However, the support process can be challenging, particularly when navigating the SAP support site, which lacks user-friendliness and ease of access."

"The interface needs improvement as sometimes it is locked, and it takes some time for the visualization and dashboards to load."

"We have products like Tableau, Power BI, Cognos, and QlikView in the data visualization segment. Compared to those, Tableau is quite costly."

"Tableau's automatic insight could be improved. It has some predefined capabilities to understand the data, but I think they need more. Customers need more insight automatically from data—they don't want to discover them, they want to get the forecast automatically. The data preparation should also be improved because it's not easy. Tableau tries to focus on the business side, but the backend side has not improved much. They also have an ETS solution, but it's limited."

"I take a long time to process the hundreds of thousands or millions of records that must be processed every day."

"I would like to be able to set the parameters in a more specific manner."

"Pricing is also a concern for me as it is expensive compared to TIBCO Spotfire Enterprise licensing and Microsoft Power Platform."

"I would like Tableau to handle geospatial data better in terms of multiple layers and shapefiles."

"In the next release, there should be more information describing each chart because users have a difficult time telling them apart. They should also include the animations/videos, similar to Power BI."

More Tableau Enterprise cons

Pricing and Cost Advice

"It is an expensive solution."

"The product is expensive."

"The pricing is reasonable."

"They are pursuing a highly assertive approach to target businesses of all sizes within the industry."

"The cost of the solution should be improved."

"It is expensive when you compare it with Power BI. It should be cheaper."

"In Korea, the tool's pricing depends on the scale of usage. For instance, it's reasonable for a department with fewer than 50 users to adopt Tableau, like sales. However, the pricing becomes an issue when considering an enterprise solution for a larger user base, say 10,000 people."

"Its cost is quite high. A corporate license costs about 150-200K per year for all the users, but there was probably some discounted amount. This cost includes everything."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"The pricing of Tableau should be better to remain competitive in the market, especially when compared to alternatives."

"If they want to be competitive in the market, the price must be improved."

"The solution is very expensive. If you have many users then it is going to cost your company a lot of money."

More Tableau Enterprise pricing and cost advice

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Comparison Review

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Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Manufacturing Company

15%

Transportation Company

Retailer

Financial Services Firm

14%

Computer Software Company

10%

Manufacturing Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	2
Midsize Enterprise	3
Large Enterprise	3

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	67
Large Enterprise	184

Questions from the Community

What is your experience regarding pricing and costs for SAP Analytics Hub?

The product is expensive. The cost starts from $1,000,000 per year. Moreover, there are additional costs involved for customization.

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What needs improvement with SAP Analytics Hub?

See all answers

What advice do you have for others considering SAP Analytics Hub?

When speaking about integration with various analytic sources, for example, if I wanted to send the data from SAP BW or B4HANA to a data lake, we used to earlier use the Open Data Hub or Analytics ...

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

SAP Analytics Cloud vs SAP Analytics Hub

Compared 23% of the time

SAS Access vs SAP Analytics Hub

Compared 18% of the time

Microsoft Power BI vs SAP Analytics Hub

Compared 17% of the time

Informatica PowerCenter vs SAP Analytics Hub

Compared 14% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs SAP Analytics Hub

Compared 14% of the time

More SAP Analytics Hub Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 19% of the time

Domo vs Tableau Enterprise

Compared 10% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 4% of the time

Databricks vs Tableau Enterprise

Compared 3% of the time

Julius AI vs Tableau Enterprise

Compared 3% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

SAP Analytics Hub

December 2025

Download SAP Analytics Hub product report

Buyer's Guide

Tableau Enterprise

December 2025

Download Tableau Enterprise product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

SAP Analytics Hub simplifies access to analytics scattered across multiple heterogeneous environments. The solution recommends the best analytics to fit personalized needs and grants users with actionable insights without compromising agility.

SAP

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

STIB-MIVB

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

SAP Analytics Hub vs. Tableau Enterprise

December 2025

Free Report: SAP Analytics Hub vs. Tableau Enterprise

Find out what your peers are saying about SAP Analytics Hub vs. Tableau Enterprise and other solutions. Updated: December 2025.

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