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Qualtrics XM Platform vs Zoho CRM Plus comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Feb 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Qualtrics XM Platform
Ranking in Customer Experience Management
1st
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
14
Ranking in other categories
Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (3rd)
Zoho CRM Plus
Ranking in Customer Experience Management
8th
Average Rating
7.8
Reviews Sentiment
7.5
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 6.3%, down from 7.3% compared to the previous year. The mindshare of Zoho CRM Plus is 2.1%, up from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Customer Experience Management
 

Featured Reviews

VinayakMishra - PeerSpot reviewer
Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism
There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.
Amit Kawadiwale - PeerSpot reviewer
A flexible solution that helps to manage sales pipelines and leads
I rate the overall product an eight out of ten. I recommend it to SMEs and other small-scale companies. I advise beginning with the lead and deal models for those looking to start using this solution, as these are more critical for the sales function. Once you have those established, you can adopt other models like orders or purchase orders if you need them.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We can integrate data and run an algorithm."
"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."
"Text iQ is a great feature."
"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."
"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."
"The solution is very simple to use."
"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."
"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"
"The tool's most valuable features are sales module, pipeline, accounts, and reports analytics. It is a flexible solution. Our teams are more organized and well-informed about any deal movements. Additionally, the reports generated are critical for management, keeping them aware of what is happening at various business levels."
"My advice is to use Zoho CRM Plus because it deserves a rating of nine."
"The tool's features and performance are good."
"The tool is a simple solution that is easy to use. It helps with team collaboration."
"The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process."
"The product has valuable stability features."
 

Cons

"The process of creating, updating, and importing participants needs to be more flexible"
"The solution's integration with Salesforce should be improved."
"Most of the improvements made constantly cause some friction in the platform."
"The solution should add more visual-type elements or image-based question approaches."
"Sometimes, a lot of emails bounce back during email distribution."
"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."
"It needs to focus more on broader CX programs and customer experience."
"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."
"We have faced issues with Zoho CRM Plus' technical support and integrations. Its technical support is not seamless."
"Zoho Desk would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base."
"Zoho CRM Plus needs to have more detailed reports."
"Zoho CRM Plus's UI could be more user-friendly."
"Zoho CRM Plus's configuration process could be improved."
"Zoho CRM Plus needs improvement on mobile app functionality. HubSpot and Salesforce CRMs are more feature-rich and have greater functionalities than Zoho CRM Plus."
 

Pricing and Cost Advice

"Delighted by Qualtrics is more expensive than the competitor solutions"
"Some clients felt that this product was expensive when the sales team tried to sell it to them."
"The solution is fairly expensive, but it would be money well spent."
"The product is not cheap."
"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."
"Pricing depends upon the different kinds of use cases."
"I rate the solution's pricing a three out of ten. It is very affordable."
"The tool's pricing is moderate, and licensing costs are yearly."
"The tool's pricing is competitive and unbelievable. Its licensing costs are yearly."
"It is an affordable product."
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Top Industries

By visitors reading reviews
University
13%
Computer Software Company
12%
Government
11%
Educational Organization
9%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What do you like most about Delighted by Qualtrics?
The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...
What is your experience regarding pricing and costs for Delighted by Qualtrics?
Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...
What needs improvement with Delighted by Qualtrics?
The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...
What do you like most about Zoho CRM Plus?
The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process.
What needs improvement with Zoho CRM Plus?
Zoho CRM Plus needs to have more detailed reports.
What is your primary use case for Zoho CRM Plus?
We use the tool to manage sales pipelines and leads.
 

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,
No data available
 

Overview

 

Sample Customers

Aetna, 1 800 Contacts, GE
Information Not Available
Find out what your peers are saying about Qualtrics XM Platform vs. Zoho CRM Plus and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.