Qualtrics XM Platform vs Zoho CRM Plus comparison

Qualtrics and Zoho are both solutions in the Customer Experience Management category. Qualtrics is ranked #2 with an average rating of 8.7, while Zoho is ranked #12 with an average rating of 8.7. Qualtrics holds a 3.6% mindshare in CEM, compared to Zoho’s 1.1% mindshare. Additionally, 100% of Qualtrics users are willing to recommend the solution, compared to 87% of Zoho users who would recommend it.

Qualtrics XM Platform

Read 19 Qualtrics XM Platform reviews

4,391 Views
1,976 Comparison Views

100% willing to recommend

Zoho CRM Plus

Read 8 Zoho CRM Plus reviews

862 Views
845 Comparison Views

87% willing to recommend

Qualtrics XM Platform

Zoho CRM Plus

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 4, 2025

Qualtrics XM Platform and Zoho CRM Plus compete in customer experience management and CRM, respectively. Zoho CRM Plus generally has the upper hand in comprehensive CRM functionality, while Qualtrics is superior in deep customer insights and customized experience management due to its advanced analytics.

Features: Qualtrics XM Platform offers sophisticated survey tools, advanced analytics, and excellent feedback mechanisms. Zoho CRM Plus provides robust CRM tools with automation, extensive integrations, and team collaboration features.

Room for Improvement: Qualtrics could enhance its integration options and user interface simplicity while making setup less complex. Zoho CRM Plus could improve its analytics depth, feedback mechanisms, and customization options for customer insights.

Ease of Deployment and Customer Service: Qualtrics XM Platform provides detailed setup guidance, though it can be intricate due to customization capabilities. Zoho CRM Plus offers a straightforward deployment process, quick onboarding, and reputable customer support, making it ideal for small to medium enterprises.

Pricing and ROI: Qualtrics XM Platform has higher initial setup costs, justified by its powerful tools, suited for larger enterprises with specific insight needs. Zoho CRM Plus is cost-effective, providing lower initial costs and excellent ROI with its comprehensive feature set, appealing to businesses seeking an affordable CRM solution.

To learn more, read our detailed Qualtrics XM Platform vs. Zoho CRM Plus Report (Updated: June 2026).

Buyer's Guide

Qualtrics XM Platform vs. Zoho CRM Plus

June 2026

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Helped 902,988 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Social CRM (5th), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (2nd)

Zoho CRM Plus

Ranking in Customer Experience Management

12th

Average Rating

8.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of July 2026, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 3.6%, down from 6.4% compared to the previous year. The mindshare of Zoho CRM Plus is 1.1%, down from 2.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Mindshare Distribution
Product	Mindshare (%)
Qualtrics XM Platform	3.6%
Zoho CRM Plus	1.1%
Other	95.3%

Customer Experience Management

Featured Reviews

Bryan Jeppsen

Market Research Manager at a insurance company with 1,001-5,000 employees

Unified feedback has transformed member journey insights and now drives higher healthcare ratings

As easy as it was to connect our data sources with Qualtrics XM Platform, there were two or three out of the ten or so that we added that were a little bit trickier. Finding a way to get them in there and repeat the upload isn't always just Qualtrics XM Platform's fault. We have a lot of legacy platforms that we need to figure out how to make that work better. Having that work super smoothly and managing logins and some of that other stuff could always be a little bit easier and a little bit smoother. Admittedly, we could be better at providing the information, but that's something that could be improved.

Read full review

Joseph VolkanOzcan

Chief Information Officer at granistr

Efficiently managing prospects and communications with seamless API and integration solutions

Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations. We use API, which connects to Google Maps Business solution, allowing us to find prospects from any country using this integration. We manage all our operations regarding marketing and deals prospect management, which saves a lot of workplaces.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"AI-driven analytics in Qualtrics XM Platform is very useful for scenarios involving text analysis, as it automatically creates topics and categories, performs sentiment analysis, and provides summaries similar to Amazon reviews, making it widely accepted by clients for its meaningful insights."

"I have used SPSS Survey software, SurveyMonkey and SurveyGizmo, and this is the best software out there."

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

"The solution has other extra features, like Stats iQ, Text iQ, and Predict iQ."

"With Qualtrics Customer XM, we can integrate data and run an algorithm, so if somebody has specific feedback early on, we can determine the possibility of that person leaving the company."

"It is the Ferrari of XM platforms."

"The solution is very simple to use."

More Qualtrics XM Platform pros

"The tool's most valuable features are sales module, pipeline, accounts, and reports analytics. It is a flexible solution. Our teams are more organized and well-informed about any deal movements. Additionally, the reports generated are critical for management, keeping them aware of what is happening at various business levels."

"The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process."

"Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations."

"The tool is a simple solution that is easy to use. It helps with team collaboration."

"Zoho CRM Plus significantly enhances our customer satisfaction, which aligns with our goal of improving solutions for customer relations management."

"The product has valuable stability features."

"The tool's features and performance are good."

"My advice is to use Zoho CRM Plus because it deserves a rating of nine."

Cons

"The building performance of Qualtrics XM Platform for back-end builders can be improved, as it has been a bit slow."

"The solution should add more visual-type elements or image-based question approaches."

"The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work."

"The solution's integration with Salesforce should be improved."

"It needs to focus more on broader CX programs and customer experience."

"Sometimes, a lot of emails bounce back during email distribution."

"The process of creating, updating, and importing participants needs to be more flexible"

"On the negative side of Qualtrics XM Platform, I see that there could be improvements."

More Qualtrics XM Platform cons

"There is no single platform that can streamline everything effortlessly, which makes our setup complex."

"We have faced issues with Zoho CRM Plus' technical support and integrations. Its technical support is not seamless."

"Zoho CRM Plus's UI could be more user-friendly."

"Zoho CRM Plus needs to have more detailed reports."

"Zoho CRM Plus's configuration process could be improved."

"Data quality controls or some sort of tools could be improved. The aspect of data validations could be enhanced."

"Zoho Desk would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base."

"Zoho CRM Plus needs improvement on mobile app functionality. HubSpot and Salesforce CRMs are more feature-rich and have greater functionalities than Zoho CRM Plus."

Pricing and Cost Advice

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"The solution is fairly expensive, but it would be money well spent."

"Delighted by Qualtrics is more expensive than the competitor solutions"

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"Pricing depends upon the different kinds of use cases."

"The tool's pricing is competitive and unbelievable. Its licensing costs are yearly."

"I rate the solution's pricing a three out of ten. It is very affordable."

"The tool's pricing is moderate, and licensing costs are yearly."

"It is an affordable product."

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Use our free recommendation engine to learn which Customer Experience Management solutions are best for your needs.

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902,988 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

University

11%

Manufacturing Company

Financial Services Firm

Computer Software Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	12
Midsize Enterprise	2
Large Enterprise	8

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Regarding pricing, I am not aware of it because Roche admin team already manages it. I am not involved in it, so I really do not know about the cost.

See all answers

What needs improvement with Delighted by Qualtrics?

Qualtrics XM Platform is a powerful platform, but some advanced reporting and dashboard customization features can have a learning curve for new users. Simplifying these configurations and providin...

See all answers

What is your primary use case for Delighted by Qualtrics?

As a Program Management Associate, I have been using Qualtrics XM Platform for the past three to four months to create, distribute, and analyze surveys, helping collect stakeholder feedback and tra...

See all answers

What needs improvement with Zoho CRM Plus?

Zoho Desk ( /products/zoho-desk-reviews ) would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base. Additionally, better integration support a...

See all answers

What is your primary use case for Zoho CRM Plus?

I use Zoho CRM Plus ( /products/zoho-crm-plus-reviews ) to manage customer records and track the journey from prospects to customers. It involves using different pipelines for various products, sim...

See all answers

What advice do you have for others considering Zoho CRM Plus?

My advice is to use Zoho CRM Plus because it deserves a rating of nine. It has improved tremendously since 2017 and is now comparable with top CRM solutions like Salesforce ( /vendors/salesforce )....

See all answers

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Product Reports

Buyer's Guide

Qualtrics XM Platform

June 2026

Download Qualtrics XM Platform product report

Buyer's Guide

Customer Experience Management

May 2026

Download Zoho CRM Plus product report

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

No data available

Overview

Qualtrics XM Platform offers AI-driven analytics, seamless integrations, and an intuitive interface for efficient data collection and visualization. Known for its user-friendly design, it supports real-time feedback and sentiment analysis, catering to companies seeking streamlined workflows.

Qualtrics XM Platform enables organizations to create surveys with ease through its drag-and-drop interface. With prebuilt integrations and advanced analytics tools like Text iQ, users efficiently gather insights from data. The platform's comprehensive dashboards facilitate dynamic engagements and amplify decision-making. While the platform excels in many areas, it needs improvements in Salesforce integration, graphical analytics tools, and dashboard speeds to enhance user experience. High costs and data migration limitations are noted as concerns. Qualtrics is utilized across industries for collecting customer experience data, automating surveys, and boosting employee engagement, though some industry-specific functional enhancements are recommended.

What key features does the Qualtrics XM Platform offer?

User-friendly survey creation: Drag-and-drop functionality simplifies design.
AI-driven analytics: Tools like Text iQ offer real-time feedback and sentiment analysis.
Prebuilt integrations: Seamlessly work with existing systems and tools.
Comprehensive data visualization: Enhanced dashboards improve data interpretation.
Automated notifications: Boost engagement with prompt updates and alerts.

What benefits should users expect when reviewing Qualtrics XM Platform?

Simplified tasks: Streamlined workflows reduce complexity in processes.
Improved decision-making: Real-time insights assist with strategic planning.
Enhanced engagement: Features encourage interaction and participation.
Accessibility: Easy for users without technical expertise.

Organizations implement Qualtrics across industries to gather customer insights and automate feedback processes. Retailers use kiosks for in-store feedback, while HR departments leverage the platform for employee onboarding. Banking sectors adopt it for transactional feedback, whereas technology firms assess content effectiveness through in-depth surveys. Enhanced real-time dashboards help access and utilize collected data efficiently.

Qualtrics

Zoho CRM Plus enhances business development and customer management efforts with robust capabilities in sales pipeline tracking, team collaboration, and information organization to support business growth.

Zoho CRM Plus is a comprehensive platform designed for enhancing sales processes, business growth, and customer engagement strategies. It provides businesses with tools for task tracking, information documentation, collaboration, and robust sales modules that facilitate flexible organization. Reports and analytics provide valuable insights into business performance. While users appreciate its simplicity and performance, they note areas for improvement, such as interface design, technical support, and integration capabilities. The system supports adding new customers, patient monitoring, reaching VIPs, and tracking sales leads to align teams on deal progress and organizational goals.

What are the key features of Zoho CRM Plus?

Sales Module: Facilitates efficient management of sales pipelines, accounts, and analytics.
Task Tracking: Helps teams document and monitor tasks seamlessly.
Team Collaboration: Enhances alignment and communication across teams.
Reports and Analytics: Offers insights for different business levels.

What benefits and ROI should users look for?

Improved Team Alignment: Simplifies communication and information sharing.
Enhanced Sales Tracking: Streamlines lead and pipeline management.
Insightful Analytics: Provides essential insights for decision-making.

In industries like healthcare, Zoho CRM Plus is used for patient monitoring and improving care through better customer engagement. In business development, it aids in tracking leads and managing pipelines to achieve growth objectives. The platform's ease of use makes it adaptable across sectors, although some prefer competitors like HubSpot and Salesforce for their advanced features.

Zoho

Sample Customers

Aetna, 1 800 Contacts, GE

Information Not Available

Buyer's Guide

Qualtrics XM Platform vs. Zoho CRM Plus

June 2026

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