Qualtrics XM Platform vs Zoho CRM Plus comparison

Qualtrics and Zoho are both solutions in the Customer Experience Management category. Qualtrics is ranked #2 with an average rating of 8.8, while Zoho is ranked #7 with an average rating of 8.0. Qualtrics holds a 4.2% mindshare in CEM, compared to Zoho’s 1.4% mindshare. Additionally, 100% of Qualtrics users are willing to recommend the solution, compared to 87% of Zoho users who would recommend it.

Qualtrics XM Platform

Read 14 Qualtrics XM Platform reviews

1,468 Views
573 Comparison Views

100% willing to recommend

Zoho CRM Plus

Read 8 Zoho CRM Plus reviews

277 Views
277 Comparison Views

87% willing to recommend

Qualtrics XM Platform

Zoho CRM Plus

Comparison Buyer's Guide

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Executive SummaryUpdated on Feb 4, 2025

Qualtrics XM Platform and Zoho CRM Plus compete in customer experience management and CRM, respectively. Zoho CRM Plus generally has the upper hand in comprehensive CRM functionality, while Qualtrics is superior in deep customer insights and customized experience management due to its advanced analytics.

Features: Qualtrics XM Platform offers sophisticated survey tools, advanced analytics, and excellent feedback mechanisms. Zoho CRM Plus provides robust CRM tools with automation, extensive integrations, and team collaboration features.

Room for Improvement: Qualtrics could enhance its integration options and user interface simplicity while making setup less complex. Zoho CRM Plus could improve its analytics depth, feedback mechanisms, and customization options for customer insights.

Ease of Deployment and Customer Service: Qualtrics XM Platform provides detailed setup guidance, though it can be intricate due to customization capabilities. Zoho CRM Plus offers a straightforward deployment process, quick onboarding, and reputable customer support, making it ideal for small to medium enterprises.

Pricing and ROI: Qualtrics XM Platform has higher initial setup costs, justified by its powerful tools, suited for larger enterprises with specific insight needs. Zoho CRM Plus is cost-effective, providing lower initial costs and excellent ROI with its comprehensive feature set, appealing to businesses seeking an affordable CRM solution.

To learn more, read our detailed Qualtrics XM Platform vs. Zoho CRM Plus Report (Updated: September 2025).

Buyer's Guide

Qualtrics XM Platform vs. Zoho CRM Plus

September 2025

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Helped 869,566 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qualtrics XM Platform

Ranking in Customer Experience Management

2nd

Average Rating

8.8

Reviews Sentiment

7.3

Number of Reviews

Ranking in other categories

Social CRM (3rd), Survey Software (1st), Customer Feedback Management (1st), Product Management Software (1st)

Zoho CRM Plus

Ranking in Customer Experience Management

7th

Average Rating

8.0

Reviews Sentiment

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2025, in the Customer Experience Management category, the mindshare of Qualtrics XM Platform is 4.2%, down from 6.1% compared to the previous year. The mindshare of Zoho CRM Plus is 1.4%, down from 2.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Customer Experience Management Market Share Distribution
Product	Market Share (%)
Qualtrics XM Platform	4.2%
Zoho CRM Plus	1.4%
Other	94.4%

Customer Experience Management

Featured Reviews

VinayakMishra

Technology Consultant at Zill Consulting

Workflows are very good, integrate with a lot of things and effective real-time feedback mechanism

There is a lot to improve in Qualtrics. 1. The dashboard is quite slow compared to other dashboards like Power BI and Tableau. The attractiveness of the dashboard also needs work. For example, if I want to move widgets from one page to another, I have to do it one by one. If there are many widgets, I cannot multi-select and move them. 2. In workflows, they can be categorized into folders. Currently, there is no folder structure. So, Qualtrics should introduce folders where you can put multiple workflows in one place. 3. Qualtrics can also introduce AI features to suggest how to build a survey. For example, if I make a grammatical error or if I input a query that a client is looking for a particular kind of survey with a specific use case, it should automatically suggest some templates for building a survey. There are a lot of things they can improve on. These are just a few.

Read full review

Amit Kawadiwale

Director at quickwork

A flexible solution that helps to manage sales pipelines and leads

I rate the overall product an eight out of ten. I recommend it to SMEs and other small-scale companies. I advise beginning with the lead and deal models for those looking to start using this solution, as these are more critical for the sales function. Once you have those established, you can adopt other models like orders or purchase orders if you need them.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many competitors, which justifies its price."

"The solution allows the development of multiple surveys based on the lifecycle"

"Its flexibility allows for easy adjustments to subscriptions, which contributes to user satisfaction"

"The tool's most valuable feature is its simplicity and standardization. The consistent look and feel across surveys make it easy to use and provide a sense of simplicity. Once I've navigated through it for one survey, I feel confident I can efficiently handle the next hundred surveys. The intuitive interface contributes to the overall ease of use."

"The most valuable feature of Qualtrics Customer XM is the survey, which is very user-friendly and designed as a drag-and-drop item."

"Workflows are very powerful. There are a lot of good things, but I feel workflows are the best."

"We can integrate data and run an algorithm."

"Text iQ is a great feature."

More Qualtrics XM Platform pros

"Zoho CRM Plus significantly enhances our customer satisfaction, which aligns with our goal of improving solutions for customer relations management."

"The product has valuable stability features."

"The tool's features and performance are good."

"My advice is to use Zoho CRM Plus because it deserves a rating of nine."

"Zoho CRM Plus is simple, easy to manage, and includes ready-to-use integrations."

"The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process."

"The tool is a simple solution that is easy to use. It helps with team collaboration."

"The tool's most valuable features are sales module, pipeline, accounts, and reports analytics. It is a flexible solution. Our teams are more organized and well-informed about any deal movements. Additionally, the reports generated are critical for management, keeping them aware of what is happening at various business levels."

Cons

"The process of creating, updating, and importing participants needs to be more flexible"

"The solution should add more visual-type elements or image-based question approaches."

"It is not easy to implement."

"Most of the improvements made constantly cause some friction in the platform."

"Certain limitations could be addressed in the product. For example, when implementing surveys for diverse product ranges or categories, the platform needs help to adjust questions based on user responses dynamically."

"I suggest to the Delighted by Qualtrics development or R & D team to consider incorporating advanced AI capabilities into their platform. In the current trend where AI is being integrated into various tools, introducing features that enable users to generate surveys efficiently through conversational interfaces or minimal instructions would be a significant advancement."

"The solution is expensive. It needs to improve the server builder, which can help it do impressive research. When I mention that the server builder can improve, I'm referring to the ease of performing tasks like implicit association testing. While it's possible to do these tasks in Delighted by Qualtrics, it's not as straightforward to create them. Additionally, there are different tiers of features based on the payment plan. As a collaborator, I may not completely oversee all the features available."

"Sometimes, a lot of emails bounce back during email distribution."

More Qualtrics XM Platform cons

"Zoho CRM Plus needs improvement on mobile app functionality. HubSpot and Salesforce CRMs are more feature-rich and have greater functionalities than Zoho CRM Plus."

"We have faced issues with Zoho CRM Plus' technical support and integrations. Its technical support is not seamless."

"There is no single platform that can streamline everything effortlessly, which makes our setup complex."

"Zoho CRM Plus needs to have more detailed reports."

"Zoho CRM Plus's configuration process could be improved."

"Zoho Desk would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base."

"Zoho CRM Plus's UI could be more user-friendly."

"Data quality controls or some sort of tools could be improved. The aspect of data validations could be enhanced."

Pricing and Cost Advice

"Delighted by Qualtrics is more expensive than the competitor solutions"

"Pricing depends upon the different kinds of use cases."

"The solution is fairly expensive, but it would be money well spent."

"Some clients felt that this product was expensive when the sales team tried to sell it to them."

"The product is not cheap."

"We need to pay a yearly licensing fee for Qualtrics Customer XM, which is expensive."

"I rate the solution's pricing a three out of ten. It is very affordable."

"It is an affordable product."

"The tool's pricing is competitive and unbelievable. Its licensing costs are yearly."

"The tool's pricing is moderate, and licensing costs are yearly."

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Top Industries

By visitors reading reviews

University

14%

Computer Software Company

10%

Educational Organization

Financial Services Firm

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	1
Large Enterprise	6

By reviewers
Company Size	Count
Small Business	6
Midsize Enterprise	1
Large Enterprise	1

Questions from the Community

What do you like most about Delighted by Qualtrics?

The tool's most valuable feature is its setup process. I find it intuitive, especially regarding tasks like randomization and survey logic. Delighted by Qualtrics is intuitive compared to many comp...

See all answers

What is your experience regarding pricing and costs for Delighted by Qualtrics?

Delighted by Qualtrics is more expensive than the competitor solutions. In my personal experience, even if I imagine that we have a partner running the solution on our behalf, internal resources wi...

See all answers

What needs improvement with Delighted by Qualtrics?

The process of creating, updating, and importing participants needs to be more flexible in Delighted by Qualtrics. When a new user needs to be added into the system, for instance, if someone joined...

See all answers

What do you like most about Zoho CRM Plus?

The product's most valuable feature is the ability to document information and meetings and track tasks for the business development process.

See all answers

What needs improvement with Zoho CRM Plus?

Zoho Desk ( /products/zoho-desk-reviews ) would benefit from being a multi-tenant tool, which is crucial for service providers with a large customer base. Additionally, better integration support a...

See all answers

What is your primary use case for Zoho CRM Plus?

I use Zoho CRM Plus ( /products/zoho-crm-plus-reviews ) to manage customer records and track the journey from prospects to customers. It involves using different pipelines for various products, sim...

See all answers

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Product Reports

Buyer's Guide

Qualtrics XM Platform

September 2025

Download Qualtrics XM Platform product report

Buyer's Guide

Customer Experience Management

September 2025

Download Zoho CRM Plus product report

Also Known As

Delighted by Qualtrics, Qualtrics Customer XM, Qualtrics Core XM,

No data available

Overview

Qualtrics XM Platform is essential for managing customer and employee experiences through surveys and feedback. It supports market research, employee engagement, and education across industries, facilitated by intuitive survey and data analysis tools.

Organizations efficiently use Qualtrics XM Platform to gather and analyze feedback for enhancing customer and employee experiences. The platform supports a range of applications from customer satisfaction, NPS, and website interaction to employee engagement and market research. Prebuilt integrations and AI-driven insights facilitate data collection and analysis, allowing departments to focus on productivity and content effectiveness. Despite its flexibility, some users note challenges with survey dynamics, data migration, and integration, highlighting potential areas for improvement.

What are the key features of Qualtrics XM Platform?

Survey Creation: Offers a user-friendly drag-and-drop interface for easy survey building.
Integration: Provides prebuilt integrations to enhance actionable feedback collection.
Text iQ: Delivers advanced text analysis to detect sentiments.
AI-driven Insights: Enables effortless data collection and analysis.
Flexible Workflows: Integrates seamlessly with CRM tools to automate workflows.
Real-time Dashboards: Offers visual data representation to simplify decision-making.

What ROI and benefits should users focus on in reviews?

Ease of Use: Simplifies complex survey tasks for non-IT personnel.
Data Visualization: Provides real-time insights for strategic planning.
HR Enhancements: Improves HR processes through automated notifications.
Survey Logic: Allows customization to fit diverse needs.

In industries like retail, finance, and education, Qualtrics facilitates data collection through customizable surveys and dashboards. Retailers analyze feedback on purchases, financial institutions assess call center productivity, and educators explore student engagement. The platform's adaptability supports diverse industry needs, despite the need for enhancements in certain features.

Qualtrics

Zoho CRM Plus enhances business development and customer management efforts with robust capabilities in sales pipeline tracking, team collaboration, and information organization to support business growth.

Zoho CRM Plus is a comprehensive platform designed for enhancing sales processes, business growth, and customer engagement strategies. It provides businesses with tools for task tracking, information documentation, collaboration, and robust sales modules that facilitate flexible organization. Reports and analytics provide valuable insights into business performance. While users appreciate its simplicity and performance, they note areas for improvement, such as interface design, technical support, and integration capabilities. The system supports adding new customers, patient monitoring, reaching VIPs, and tracking sales leads to align teams on deal progress and organizational goals.

What are the key features of Zoho CRM Plus?

Sales Module: Facilitates efficient management of sales pipelines, accounts, and analytics.
Task Tracking: Helps teams document and monitor tasks seamlessly.
Team Collaboration: Enhances alignment and communication across teams.
Reports and Analytics: Offers insights for different business levels.

What benefits and ROI should users look for?

Improved Team Alignment: Simplifies communication and information sharing.
Enhanced Sales Tracking: Streamlines lead and pipeline management.
Insightful Analytics: Provides essential insights for decision-making.

In industries like healthcare, Zoho CRM Plus is used for patient monitoring and improving care through better customer engagement. In business development, it aids in tracking leads and managing pipelines to achieve growth objectives. The platform's ease of use makes it adaptable across sectors, although some prefer competitors like HubSpot and Salesforce for their advanced features.

Zoho

Sample Customers

Aetna, 1 800 Contacts, GE

Information Not Available

Buyer's Guide

Qualtrics XM Platform vs. Zoho CRM Plus

September 2025

Free Report: Qualtrics XM Platform vs. Zoho CRM Plus

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