Qlik Analytics Platform vs Tableau Enterprise comparison

Qlik and Salesforce are both solutions in the Data Visualization category. Qlik is ranked #20 with an average rating of 7.0, while Salesforce is ranked #1 with an average rating of 8.3. Qlik holds a 1.1% mindshare in DV, compared to Salesforce’s 19.2% mindshare. Additionally, 100% of Qlik users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Qlik Analytics Platform

Read 4 Qlik Analytics Platform reviews

302 Views
299 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

18,844 Views
5,653 Comparison Views

89% willing to recommend

Qlik Analytics Platform

Tableau Enterprise

Comparison Buyer's Guide

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Executive SummaryUpdated on Aug 4, 2025

Tableau Enterprise and Qlik Analytics Platform are competitors in the business intelligence market. Tableau often excels in visual appeal, whereas Qlik offers robust data integration, providing distinct advantages in their respective areas.

Features: Tableau Enterprise provides powerful data visualization tools, customizable dashboards, and interactive visualizations that enhance decision-making. Qlik Analytics Platform offers comprehensive data integration, advanced analytics, and real-time data exploration capabilities.

Room for Improvement: Tableau could enhance data manipulation capabilities to support more complex data sets and improve integration options. Qlik can improve its interface to match the intuitive design of competitors and enhance its visualization capabilities. Both platforms can further reduce the learning curve for new users and aim for better cost transparency.

Ease of Deployment and Customer Service: Qlik Analytics Platform features flexible deployment models, including cloud and hybrid options, complemented by strong customer support. Tableau Enterprise offers streamlined deployments with user-friendly setup but could benefit from expanded support for complex data integration scenarios.

Pricing and ROI: Tableau Enterprise may involve higher upfront costs but offers significant ROI through its intuitive design and visualization capabilities. Qlik Analytics Platform provides competitive pricing and strong ROI due to its scalable solutions and extensive data integration, potentially offering more cost-effective long-term benefits.

To learn more, read our detailed Qlik Analytics Platform vs. Tableau Enterprise Report (Updated: September 2025).

Buyer's Guide

Qlik Analytics Platform vs. Tableau Enterprise

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qlik Analytics Platform

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau Enterprise

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

307

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)

Mindshare comparison

As of October 2025, in the Data Visualization category, the mindshare of Qlik Analytics Platform is 1.1%, up from 0.9% compared to the previous year. The mindshare of Tableau Enterprise is 19.2%, down from 29.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization Market Share Distribution
Product	Market Share (%)
Tableau Enterprise	19.2%
Qlik Analytics Platform	1.1%
Other	79.7%

Data Visualization

Featured Reviews

FerranGarcia

Solution Architect at Red Hat

Offers a user-friendly interface and a variety of data visualization tools

My advice to new users considering Qlik Analytics Platform is to carefully assess their data project needs. While Qlik is a solid on-premises platform, the trend in the industry is moving toward cloud-based data solutions, including data warehousing and integration. Cloud data warehouses are often more modern, feature-rich, and scalable. If you are planning to create a new data warehouse in the cloud, it might make sense to also opt for cloud-native integration tools. The tech world is shifting towards cloud-native solutions, which better match the direction most global data projects are heading. Overall, I would rate Qlik Analytics Platform as a seven out of ten.

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a great platform for third party extensions, has an open API, and there are no black boxes."

"The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability."

"Reporting is a valuable feature of the solution."

"Qlik offers you all the features needed to extract the raw data from the source systems including an ETL layer to transform the data and to connect the multiple data sources into one data model, easy data sharing, security and scaling features, dashboards, and report functionality to share your data with your end-users."

"The solution helps users create dashboards and analyze data without relying on IT or product teams."

"Tableau's most valuable features are its ability to summarize data, provide dynamic controls for navigating different charts, and showcase historical data trends. I appreciate the option to colour-code different charts for improved customer experience."

"Tableau is extremely good at dashboard creation, providing clear and concise visual presentations."

"I love the customization skills that Tableau has, it is not restricted to what is built-in already."

"The initial setup is simple."

"From the data science point of view, we use it for model building purposes. For example, if we are using it for a bank and we want to understand how much loan the bank can provide, we can use visualization to show the educational qualification, salary, gender, and city of a customer, and by using this information, we can arrive at the loan amount that this person is eligible for. I can also use it to view all prospective customers, so essentially, this is going to help me in model building as well as in understanding and segmenting customers and doing forecasting and predictive analytics. We use model widgets, and we can create thousands of visualizations, such as motion charts and bubble charts. We can also create animated versions of the graphs and view the data from multiple dimensions. These are the features that we typically use and like."

"The most valuable features of Tableau include building hyper extracts and creating visuals."

"The ease of presenting findings is very helpful."

More Tableau Enterprise pros

Cons

"More freedom for custom visuals and dashboard creation would be an improvement."

"The user experience needs to be improved."

"One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows."

"It would be great if decentralized teams would have more features to manage the metadata on the dashboards, setup the specific user access rights and rules to govern incoming and outgoing data sets from/to other teams, and more features to separate the different data process layers (e.g. extraction, transformation [data quality, business rules])."

"When we put more information on a single screen, it gets compressed and superimposed in many places while scrolling."

"We would like a report model, because currently there is no schema that we can create in the tool."

"The extraction, transformation and loading of data in Tableau takes a lot of time and we do not have confidence that Tableau is showing all the data we need."

"From a customer's point of view, I have noted that after the acquisition by Salesforce, the customer service for Tableau has declined significantly."

"It is not so great when it comes to data exchange/integration, data mining, etc."

"They need a write-back; that is what is missing. If they get the write back to the database, they will be fully automated, but for the time being, they are not."

"SAP BusinessObjects has some semantic layer designs that give the flexibility to do ad hoc reporting or dashboard designing. If that can be brought into Tableau, it would be great. We have the data in the database, but we should also be able to bring something between the database and the dashboard and do some semantic layer modeling for ad hoc reporting requirements."

"Tableau's integration with Einstein Analytics could be better."

More Tableau Enterprise cons

Pricing and Cost Advice

"It is the most expensive tool."

"The price of this solution could definitely be lower. It's quite expensive."

"We always consider pricing when considering a new solution. We are a non-profit and price is a huge concern."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"Its price is a concern. It is more expensive than Power BI. My guess would be that it is $1000 or less per year. We might go for Power BI in the future because of its umbrella with Microsoft licensing. It is much cheaper for us to use Power BI, and some folks will go in that direction because they don't want to pay the higher license."

"Tableau is free."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

"It is expensive when you compare it with Power BI. It should be cheaper."

"Its licensing cost should be improved."

More Tableau Enterprise pricing and cost advice

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Comparison Review

it_user6330

Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

After a recent presentation, several attendees asked me about the applications of Visual Insights and Tableau. Many companies are investing in both tools and are trying to figure out the right tool for specific applications Tableau has found its sweet-spot as an agile discovery tool that analysts…

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Top Industries

By visitors reading reviews

Financial Services Firm

16%

Manufacturing Company

Comms Service Provider

Government

Financial Services Firm

15%

Manufacturing Company

10%

Computer Software Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	117
Midsize Enterprise	66
Large Enterprise	182

Questions from the Community

What do you like most about Qlik Analytics Platform?

The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability.

See all answers

What needs improvement with Qlik Analytics Platform?

One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows. While it excels in real-time replication, it lacks robust...

See all answers

What advice do you have for others considering Qlik Analytics Platform?

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

See all answers

Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Qlik Sense vs Qlik Analytics Platform

Compared 32% of the time

Apache Superset vs Qlik Analytics Platform

Compared 28% of the time

Adaptive Insights vs Qlik Analytics Platform

Compared 25% of the time

Oracle Analytics Cloud vs Qlik Analytics Platform

Compared 15% of the time

More Qlik Analytics Platform Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 17% of the time

Domo vs Tableau Enterprise

Compared 8% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Data Visualization

October 2025

Download Qlik Analytics Platform product report

Buyer's Guide

Tableau Enterprise

September 2025

Download Tableau Enterprise product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Part of the Qlik Sense family of products, the Qlik Analytics Platform puts the power of the Qlik Associative Engine and visualizations in the hands of application and web developers through powerful, open and modern API’s, allowing you to see the whole story within your data.

Qlik

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Corporater

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Qlik Analytics Platform vs. Tableau Enterprise

September 2025

Free Report: Qlik Analytics Platform vs. Tableau Enterprise

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