Qlik Analytics Platform vs Tableau Enterprise comparison

Qlik and Salesforce are both solutions in the Data Visualization category. Qlik is ranked #20 with an average rating of 7.0, while Salesforce is ranked #1 with an average rating of 8.3. Qlik holds a 1.1% mindshare in DV, compared to Salesforce’s 21.4% mindshare. Additionally, 100% of Qlik users are willing to recommend the solution, compared to 89% of Salesforce users who would recommend it.

Qlik Analytics Platform

Read 4 Qlik Analytics Platform reviews

289 Views
286 Comparison Views

100% willing to recommend

Tableau Enterprise

Read 307 Tableau Enterprise reviews

19,689 Views
5,907 Comparison Views

89% willing to recommend

Qlik Analytics Platform

Tableau Enterprise

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Executive SummaryUpdated on Aug 4, 2025

Tableau Enterprise and Qlik Analytics Platform are competitors in the business intelligence market. Tableau often excels in visual appeal, whereas Qlik offers robust data integration, providing distinct advantages in their respective areas.

Features: Tableau Enterprise provides powerful data visualization tools, customizable dashboards, and interactive visualizations that enhance decision-making. Qlik Analytics Platform offers comprehensive data integration, advanced analytics, and real-time data exploration capabilities.

Room for Improvement: Tableau could enhance data manipulation capabilities to support more complex data sets and improve integration options. Qlik can improve its interface to match the intuitive design of competitors and enhance its visualization capabilities. Both platforms can further reduce the learning curve for new users and aim for better cost transparency.

Ease of Deployment and Customer Service: Qlik Analytics Platform features flexible deployment models, including cloud and hybrid options, complemented by strong customer support. Tableau Enterprise offers streamlined deployments with user-friendly setup but could benefit from expanded support for complex data integration scenarios.

Pricing and ROI: Tableau Enterprise may involve higher upfront costs but offers significant ROI through its intuitive design and visualization capabilities. Qlik Analytics Platform provides competitive pricing and strong ROI due to its scalable solutions and extensive data integration, potentially offering more cost-effective long-term benefits.

To learn more, read our detailed Qlik Analytics Platform vs. Tableau Enterprise Report (Updated: July 2025).

Buyer's Guide

Qlik Analytics Platform vs. Tableau Enterprise

July 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Qlik Analytics Platform

Ranking in Data Visualization

20th

Average Rating

8.4

Reviews Sentiment

7.7

Number of Reviews

Ranking in other categories

No ranking in other categories

Tableau Enterprise

Ranking in Data Visualization

1st

Average Rating

8.4

Reviews Sentiment

6.3

Number of Reviews

307

Ranking in other categories

BI (Business Intelligence) Tools (2nd), Reporting (2nd), Embedded BI (1st)

Mindshare comparison

As of August 2025, in the Data Visualization category, the mindshare of Qlik Analytics Platform is 1.1%, up from 0.7% compared to the previous year. The mindshare of Tableau Enterprise is 21.4%, down from 30.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Visualization

Featured Reviews

FerranGarcia

Solution Architect at Red Hat

Offers a user-friendly interface and a variety of data visualization tools

My advice to new users considering Qlik Analytics Platform is to carefully assess their data project needs. While Qlik is a solid on-premises platform, the trend in the industry is moving toward cloud-based data solutions, including data warehousing and integration. Cloud data warehouses are often more modern, feature-rich, and scalable. If you are planning to create a new data warehouse in the cloud, it might make sense to also opt for cloud-native integration tools. The tech world is shifting towards cloud-native solutions, which better match the direction most global data projects are heading. Overall, I would rate Qlik Analytics Platform as a seven out of ten.

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Uzair Faruqi

Head Of Analytics at Mjunction Services

Ease of developing dashboards and receiving strong technical support have enabled efficient data visualization

Introducing custom features, such as NLP-based reports, is not very good in Tableau. My MD has been asking us for a way to write in natural language to request reports that the system should generate, but that isn't very effective with Tableau. As a developer, I can develop an on-demand report in Python quite easily, but exposing a REST API on the Tableau platform is not a very easy task. AI enablement is an area for improvement for Tableau, and that is something they might have to work upon. I have heard that ThoughtSpot is quite better in this regard, but the cost of ThoughtSpot is much higher. ThoughtSpot has lots of natural language-based report generation features that Tableau lacks.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"It is a great platform for third party extensions, has an open API, and there are no black boxes."

"Qlik offers you all the features needed to extract the raw data from the source systems including an ETL layer to transform the data and to connect the multiple data sources into one data model, easy data sharing, security and scaling features, dashboards, and report functionality to share your data with your end-users."

"Reporting is a valuable feature of the solution."

"The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability."

"I have found the solution easy to use and the interface is very good."

"I work for clients. That is my business model. Business people really like to see Tableau. They love Tableau because it is very user-friendly. The platform provides an easy to use interface, which is what most people like about it."

"Tableau has comprehensive, insightful charts, which allow you to build stunning dashboards and enrich your support decision-making."

"It's very easy to set everything up."

"Tableau's ability to manage extensive data, even in an extract format, is noteworthy, as Power BI struggles with that."

"The customer service and support for Tableau in Thailand are excellent."

"It’s good for quick visualization and being able to quickly consume unstructured data to play around with."

"Tableau's most valuable feature is its ability to connect with various data sources and display real-time data on three different dashboards."

More Tableau Enterprise pros

Cons

"One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows."

"More freedom for custom visuals and dashboard creation would be an improvement."

"The user experience needs to be improved."

"It would be great if decentralized teams would have more features to manage the metadata on the dashboards, setup the specific user access rights and rules to govern incoming and outgoing data sets from/to other teams, and more features to separate the different data process layers (e.g. extraction, transformation [data quality, business rules])."

"Tableau is an end-to-end analytics platform, and it is doing a pretty good job in terms of connecting to the data and analyzing it. It can, however, do better in terms of data management and the ETL features, which are not on the advanced analytics or machine learning side. Tableau Prep is where users would want to see more advancements. They can improve Tableau Prep, which is an analytic platform tool for data cleansing. People who work with data spend most of their time curating the data. Cleaning up the data and getting it ready for analysis is what takes the most time. If Tableau can invest more time in improving the Tableau Prep platform, it would be great. Previously, Tableau didn't have the functionality for writing to a database. So, you couldn't really alter the database tables and write to your database, but they fixed that in one of the very recent releases. However, it isn't really advanced and should be improved."

"There are not enough language options. It needs to be offered in more than just English."

"There have been issues where suddenly the site will not respond, requiring a restart."

"Areas for improvement would be visualization and augmented analytics. In the next release, I would like to see automated insights from the data added to the dashboard."

"An area needing improvement involves the complexity of the product should you need to alter a lot of parameters. If you have technical servers, much interface, different providers and more serious processes, that will be time consuming."

"The pricing is a bit higher than the competition. They'll need to lower it to stay competitive."

"It's already using 32 gigabytes of memory, but the performance is not so good. It's very heavy."

"Tableau has so many functions, so sometimes it's hard to find the right solution quickly. I have to search multiple menu bars to find the right command."

More Tableau Enterprise cons

Pricing and Cost Advice

"It is the most expensive tool."

"For the use and the capability of the software, it's $70 per month, and that is quite inexpensive."

"The licensing model of Tableau has changed since we initially purchased it three years ago and it is more complicated, and I have found it to be more expensive. They have lost market shares to Microsoft BI. My company will probably change solutions this year because of the increased pricing model."

"Tableau is free."

"The professional version of Tableau is quite expensive."

"It is a bit difficult for some people when they hear $70.00 per month, as some solutions are available for less than $10.00 or for free."

"The price of Tableau is high, although there are different types of licenses available."

"The solution's licensing is based on user-basis. It depends on the business ROI it offers. It's not on the higher side or too cheap; it falls in the medium-cost range. The price is determined by user usage, so the cost will also increase as the number of users increases."

"Its price is higher than Power BI and QlikView. Tableau costs around $70 per user per month, whereas Power BI is around $8 to $9. QlikView is around $30. Tableau has various prices for various models such as Creator, Designer."

More Tableau Enterprise pricing and cost advice

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Comparison Review

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Product Manager at a retailer with 10,001+ employees

May 2, 2013

MicroStrategy vs. Tableau

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Healthcare Company

Manufacturing Company

Government

Financial Services Firm

16%

Manufacturing Company

10%

Computer Software Company

10%

University

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

Questions from the Community

What do you like most about Qlik Analytics Platform?

The most valuable feature of Qlik Analytics Platform is its Change Data Capture capability.

See all answers

What needs improvement with Qlik Analytics Platform?

One area where Qlik Analytics Platform could be improved is in providing better support for batch processing and traditional ETL workflows. While it excels in real-time replication, it lacks robust...

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What advice do you have for others considering Qlik Analytics Platform?

See all answers

Seeking lightweight open source BI software

It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...

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Tableau vs. Business Objects - Which is a better solution for visualization and analysis?

Both tools have their positives and negatives. First, I should mention that I am relatively new to Tableau. I have been working on and off Tableau for about a year, but getting to work on it consta...

See all answers

Which would you choose - Tableau or SAP Analytics Cloud?

Tableau is easy to set up and maintain. In about a day it is possible for the entire platform to be deployed for use. This relatively short amount of time can make all the difference for companies ...

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Comparisons

Apache Superset vs Qlik Analytics Platform

Compared 41% of the time

Qlik Sense vs Qlik Analytics Platform

Compared 31% of the time

Adaptive Insights vs Qlik Analytics Platform

Compared 28% of the time

More Qlik Analytics Platform Competitors

Microsoft Power BI vs Tableau Enterprise

Compared 18% of the time

Domo vs Tableau Enterprise

Compared 9% of the time

Amazon QuickSight vs Tableau Enterprise

Compared 6% of the time

Databricks vs Tableau Enterprise

Compared 5% of the time

SAP Analytics Cloud vs Tableau Enterprise

Compared 4% of the time

More Tableau Enterprise Competitors

Product Reports

Buyer's Guide

Data Visualization

July 2025

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Buyer's Guide

Tableau Enterprise

July 2025

Download Tableau Enterprise product report

Also Known As

No data available

Tableau Desktop, Tableau Server, Tableau Online

Overview

Part of the Qlik Sense family of products, the Qlik Analytics Platform puts the power of the Qlik Associative Engine and visualizations in the hands of application and web developers through powerful, open and modern API’s, allowing you to see the whole story within your data.

Qlik

Tableau Enterprise offers powerful features for creating interactive visualizations, dashboards, and maps, including drag-and-drop functionality and easy integration with multiple data sources, promoting real-time collaboration and self-service analysis.

Tableau Enterprise stands out with its ability to create user-friendly, interactive visualizations, making it pivotal for business intelligence applications. Users benefit from its seamless connectivity and advanced analytical functions, facilitating data blending and storytelling. Despite a complex learning curve and high licensing costs, its features like geospatial analysis and efficient content distribution drive its indispensable value for data-driven insights. Enhancements in predictive analytics and support integration with machine learning tools further its capabilities across industries.

What are the most valuable features?

Interactive Visualizations: Enables users to create engaging reports.
Drag-and-Drop Functionality: Simplifies data analysis processes.
Data Integration: Offers seamless connectivity with multiple sources.
Real-Time Collaboration: Supports synchronous data sharing.
Advanced Analytics: Provides predictive analytics and geospatial analysis.

What benefits and ROI should users look for?

Informed Decision-Making: Facilitates data-driven insights.
Efficiency in Reporting: Streamlines dashboard and reporting tasks.
Cost-Effectiveness: Despite high licensing, value in robust analytics tools.
Customizable Options: Tailors analytics to specific needs.

Tableau Enterprise is widely used for business intelligence, supporting industries like healthcare, telecommunications, and finance. Organizations utilize it to analyze performance indicators, operational insights, and financial analytics, enhancing decision-making through interactive reports and real-time data integration.

Salesforce

Sample Customers

Corporater

Accenture, Adobe, Amazon.com, Bank of America, Charles Schwab Corp, Citigroup, Coca-Cola Company, Cornell University, Dell, Deloitte, Duke University, eBay, Exxon Mobil, Fannie Mae, Ferrari, French Red Cross, Goldman Sachs, Google, Government of Canada, HP, Intel, Johns Hopkins Hospital, Macy's, Merck, The New York Times, PayPal, Pfizer, US Army, US Air Force, Skype, and Walmart.

Buyer's Guide

Qlik Analytics Platform vs. Tableau Enterprise

July 2025

Free Report: Qlik Analytics Platform vs. Tableau Enterprise

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