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Microsoft MDS vs SAP Hybris PCM vs Semarchy xDM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of September 2025, in the Master Data Management (MDM) Software category, the mindshare of Microsoft MDS is 13.0%, down from 13.8% compared to the previous year. The mindshare of SAP Hybris PCM is 2.5%, up from 2.4% compared to the previous year. The mindshare of Semarchy xDM is 8.2%, up from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
Microsoft MDS13.0%
Semarchy xDM8.2%
SAP Hybris PCM2.5%
Other76.3%
Master Data Management (MDM) Software
 

Featured Reviews

Satyam Saxena - PeerSpot reviewer
Enhanced data management and cost effective with flexible integration capabilities
If Microsoft MDS were part of Azure, it would be significantly more helpful. Additionally, integrating fuzzy duplication within MDS itself, rather than relying on SSIS, would streamline operations. The current requirement to store data in Azure tables after processing it in MDS, due to its lack of direct Azure integration, is a drawback.
Mohamed Messaoud - PeerSpot reviewer
It has a good architecture and it's easy to maintain
We work with various clients and use Hybris for selling different kinds of products, including merchandise, electronics, ticket reservations, electronics, and food Hybris is stable and has good architecture. It's easy to maintain.  They can change their backend because it's a little hard to work…
Syed-Hasan - PeerSpot reviewer
Quick MVP development facilitated by low-code data management
Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product. Its low-code approach, essentially a wrapper for SQL, enables easy and quick development. The core features include validation business rules, deduplication, merging, and consolidation from multiple sources.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The ease of use is valuable."
"It is very easy to deploy and provision a machine."
"It has been a long-standing tool in our organization since it was free."
"It's very easy to use."
"The most valuable feature of Microsoft MDS is its compatibility with ETL tools like SSIS, which simplifies operations for end-users."
"The solution is easy to install."
"The best thing about it is that it comes with the Microsoft package."
"The most valuable feature of Microsoft MDS is its management."
"Hybris is stable and has good architecture. It's easy to maintain."
"The flexibility of Semarchy xDM allows for possible deployment on-premises, in the cloud, or both."
"Their documentation is excellent."
"Semarchy xDM's unique selling point is its quick turnover time, allowing for the rapid development of a proof of concept or minimum viable product."
 

Cons

"JMD repositories have records that come in thousands and millions, which takes a long time to process."
"There are occasions when the solution maintains SD and we get duplications of MDS."
"If Microsoft MDS were part of Azure, it would be significantly more helpful."
"From my understanding, MS, as of 2021, will not maintain the product going forward."
"The stability could be improved."
"Most of the Microsoft partners, especially digitally, are separate. Personnel are business people, and they do not have technical expertise, so you end up as a company spending a lot of money training your staff and your engineers."
"More generic related things can be included in the services."
"The program's navigation tools could be improved."
"They can change their backend because it's a little hard to work with. They could streamline it with new technology."
"There is room for improvement in terms of local support."
"They need to make the workflow more enhanced or dynamic in its functionality."
"There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having more direct access would be beneficial."
 

Pricing and Cost Advice

"The solution does require a license and we have enterprise licenses."
"With Microsoft, we buy everything though an agreement, so we purchase volume licensing every year."
"Product licensing is very complicated. It would be helpful to have an online calculator to estimate the cost of a license."
"MDS is a part of the SQL Server enterprise license. I am not aware of any additional costs."
"I would like to see better pricing."
"The pricing of this solution is good."
"SAP is more expensive than Microsoft."
"Microsoft MDS is an expensive solution."
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Top Industries

By visitors reading reviews
Financial Services Firm
13%
Computer Software Company
13%
Manufacturing Company
10%
Media Company
7%
No data available
Computer Software Company
16%
Financial Services Firm
12%
Retailer
9%
Manufacturing Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise2
Large Enterprise15
No data available
No data available
 

Questions from the Community

What do you like most about Microsoft MDS?
More generic related things can be included in the services.
What is your experience regarding pricing and costs for Microsoft MDS?
Microsoft MDS is free. Currently, there is no pricing concern with the tool.
What needs improvement with Microsoft MDS?
Microsoft MDS is outdated and lacks modern capabilities. It is too slow and does not support automated mapping or AI-...
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What is your experience regarding pricing and costs for Semarchy xDM?
The pricing model is based on the number of golden records. It is considered reasonable to good compared to other pro...
What needs improvement with Semarchy xDM?
There is room for improvement in the developer experience, particularly for those who are SQL proficient, as having m...
What is your primary use case for Semarchy xDM?
The primary use case of Semarchy xDM is as a data management tool, specifically for master data management and refere...
 

Also Known As

Microsoft Master Data Services, Microsoft MDM, Microsoft SQL Server Master Data Services, MS MDS
SAP Hybris Product Content Management
Semarchy Intelligent MDM
 

Overview

 

Sample Customers

ETA a.s., Apeejay Surrendra Group, Blue Star Infotech, Rotherham Doncaster and South Humber NHS Foundation, The Sydney Children's Hospitals Network, New Belgium Brewing
NHS 24, Wholesale Sports Outdoor Outfitters, Nu Skin Enterprises Inc., FC Bayern Munchen AG, Tumi, The Kellogg Company
DiamondStream, Oakley, Araymond, EBU/Eurovision, Groupe Roullier, BOSE, Chipotle Mexican Grill, Putnam Investments, BAE Systems, Mundi Pharma, Merck, Elsevier, CMA CGM
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: September 2025.
868,288 professionals have used our research since 2012.