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Microsoft Dynamics 365 Customer Service vs SugarCRM Platform comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 27, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Microsoft Dynamics 365 Cust...
Ranking in CRM
13th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
21
Ranking in other categories
No ranking in other categories
SugarCRM Platform
Ranking in CRM
23rd
Average Rating
7.0
Reviews Sentiment
6.4
Number of Reviews
12
Ranking in other categories
CRM Customer Engagement Centers (8th), Marketing Automation (8th), Sales Force Automation (5th)
 

Mindshare comparison

As of August 2025, in the CRM category, the mindshare of Microsoft Dynamics 365 Customer Service is 0.9%, up from 0.4% compared to the previous year. The mindshare of SugarCRM Platform is 0.7%, up from 0.6% compared to the previous year. It is calculated based on PeerSpot user engagement data.
CRM
 

Featured Reviews

reviewer2748861 - PeerSpot reviewer
There is significant room for improvement in routing and setup challenges
The system is easy to use, especially when logging customer interactions or requests, which flow to the resolution teams. Users can attach documents and easily review past interactions. Microsoft Dynamics 365 Customer Service streamlines operations in my customer support department. The automation feature in Microsoft Dynamics 365 Customer Service impacts workflows positively by making work easier. When logging customer cases, they automatically flow to the resolution team instead of sending an email. Cases can be easily logged, and feedback can be checked in the same application without sending emails or calling the resolution team. The analytics and reporting tools work perfectly for improving service delivery. We can see full interactions, number of interactions, and how often customers reach out before resolutions, among other metrics. Since implementing the AI feature, our CS scores, customer effort scores, and customer satisfaction scores have improved tremendously. AI has several use cases where it responds to issues immediately and offers the best-case scenario for handling such cases, reducing human impact compared to manually processing complaints before resolution. The main benefit from using Microsoft Dynamics 365 Customer Service is the great improvement compared to the past manual method of escalating issues to the resolution team. Now, information is collected and logged, flowing to the resolution team, which has significantly improved turnaround times compared to the days it previously took to resolve customer complaints.
Styliana Araouzou - PeerSpot reviewer
Customizable, easy to configure, and reliable
My company is considered a customer and an end-user. I'm not sure which version of the solution we're using right now. It's a company that offers lots of user manuals and you can find most of your stuff there before starting development. I'd advise potential new users to go through everything. I would rate the solution an eight out of ten. By default, it comes with a really good model where you can start working with it without having a lot of developers in your team. It's a system that includes everything related to the client and you can see everything under one screen without having a different product or system. It's been great, for the most part.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The data is always available to the users regardless of location because of the tool's cloud-based nature. The solution is highly stable. I rate it a perfect ten. The product is highly scalable Microsoft Dynamics 365 Customer Service stands out due to its rich features, ease of deployment, and straightforward licensing structure."
"Offers integration with hosted solutions."
"I mainly do customer management, setting records, and things like that."
"The tool's most valuable feature is its user-friendliness. Being part of the Microsoft 365 suite, it is easy to use and understand, much like Excel."
"The insights are quite helpful."
"Dynamics CRM is highly effective for managing customer relationships and improving sales processes."
"Integration is seamless. I have integrated Microsoft Dynamics customer service with other systems."
"It has easy-to-use customization features."
"The most valuable feature is relation capability, which allows us to relay customers with invoice orders."
"It works well with Jira. You can customize it to fit your needs."
"The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards."
"It has sales email campaigns, plus integration with Active Directory."
"The most valuable features of Sugar Enterprise are the exports of graphics, statuses, complaints, and tasks."
"The most valuable aspect of this solution is its low cost."
 

Cons

"They could add a new chart or dashboard for visualization in the product."
"The interface could be more appealing and attractive for users."
"I didn't like the solution very much because its functionality is a bit typical and old-fashioned, and the entire system needs upgrading."
"They could improve the components to be more user-friendly. It needs to be more interactive for new users to operate."
"The things that are needed are not available in the documentation."
"The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors."
"I am looking forward to the support function."
"The product integration with our on-premise systems was challenging due to the specific protocols required. Simplifying this process would be beneficial."
"While it is already user-friendly, a slight enhancement in UI design, especially in terms of color combinations, could make the platform more visually appealing and comfortable to use."
"You cannot include all your entities under one instance at the moment."
"In the next release, I would like to see personalization of information about customers or specific businesses or opportunities."
"I would like to see more integration on a mobile platform in the next release."
"I would appreciate it if SugarCRM could support us in on-premise implementation."
"Sugar Enterprise could improve by removing bugs and glitches. For example, a comment was made but in the comment section, it was never displayed. However, the problems we faced might not be the fault of the solution."
"It lacks customization, and this is the main reason that we are switching to a different solution."
 

Pricing and Cost Advice

"I rate Microsoft Dynamics 365 Customer Service pricing a five out of ten."
"In terms of cost, the product offers competitive pricing for its feature set."
"The tool is a bit on the expensive side if we purchase it individually."
"The product's licensing is straightforward. It's user-based, so you decide how many users you want to license, and that's it. On the value-for-money scale, it's average. You do get what you pay for, so I wouldn't call it expensive."
"The solution has a corporate enterprise license, which large corporations sign."
"While it will apply to all employees, not all will utilize it fully. From a cost perspective, it strikes a balance: It's not overly expensive but also not too cheap."
"It is more expensive than other vendors."
"The pricing seems fair."
"Licensing fees are paid on a yearly basis."
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Top Industries

By visitors reading reviews
Financial Services Firm
15%
Manufacturing Company
15%
Healthcare Company
8%
Government
8%
Engineering Company
20%
Computer Software Company
9%
Manufacturing Company
9%
Retailer
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

What is your experience regarding pricing and costs for Microsoft Dynamics 365 Customer Service?
The pricing is within the market range, but there is room for improvement. I have annual subscriptions.
What needs improvement with Microsoft Dynamics 365 Customer Service?
The main area for improvement is the pricing model. While it is competitive within the market, there is room for improvement, as is the case with most software vendors.
What do you like most about Sugar Enterprise?
The most valuable features of the SugarCRM platform include its flexibility in customizing fields, layouts, and dashboards.
What is your experience regarding pricing and costs for Sugar Enterprise?
All are almost the same pricing. Maybe the cheapest is Salesforce, I believe.
What needs improvement with Sugar Enterprise?
The only challenge was that we implemented it in our on-premise data center instead of using it in the cloud. That was a little bit of a challenge. But it was overcome with the help of SugarCRM com...
 

Overview

 

Sample Customers

Information Not Available
Redglaze Group, TengoInternet, Hilco, Bancvue, Vet Adivsor
Find out what your peers are saying about Microsoft Dynamics 365 Customer Service vs. SugarCRM Platform and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.