Kentico is a high-quality digital experience platform that allows companies and organizations to reach customers across different channels through its content management, digital marketing, and e-commerce features. Kentico offers easy-to-use applications that allow even beginners to create a working DXP that will benefit their organization as well as the users on their platform. Kentico also provides a way for companies to track the satisfaction of their customers through a detailed customer data platform that is fully compliant with GDPR, CCPA, and other data regulations. Companies can receive insight into different target groups within their customer base. This top-quality feature of Kentico helps businesses to adapt to the needs of their customers and make their DX more successful.
Kentico Features
Kentico’s value-added features include:
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Content management: Page builder, option for structured content, digital asset management, multilingual content, workflows and versioning, multi-site management.
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Digital marketing: Kentico offers companies a variety of features regarding the creation of successful digital marketing for their brands, ensuring the vast reach of their content. Features in this category include market automation and personalization, content management, email marketing, social marketing, recommendations, search, form builder, and SEO optimization.
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Digital commerce: Shopping cart and checkout process, payment and shipping options, promotion and discounts, product information management and multi-store management, and commerce integration. To provide you with the ability to reach an international client base, Kentico also offers multilingual shopping.
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Customer data: An efficient digital experience platform should be able to provide companies with the ability to track and analyze customer data to be able to act accordingly and improve its services to benefit clients. Kentico offers features that include contact management, segmentation, activity tracking, lead scoring, personas, and data protection, to ensure that the DXP complies with all data protection regulations.
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Analytics: Kentico also offers features like A/B testing, web analytics, and reporting, to provide companies with data about performance of the DXP.
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Platform: Headless API, deployment tools, MVC development, and cloud deployment help businesses build and maintain their digital experience platforms.
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Integrations: There are various integration features that this DXP provides for its clients, including out-of-the-box integrations, translation management, and integration bus.
Kentico Benefits
The Kentico digital experience platform offers its users the following benefits:
- Easy content management
- Ability to maximize ROI
- Option to launch a DXP with low to no code
- Digital experience maturity
- Solutions for multichannel marketing
Reviews from Real Users
Kentico is a modern, flexible and agile content management system, according to the President at a tech services company that uses the DXP for UI and website development.
Liferay is a top-ranking digital experience platform used by companies in industries such as financial services, manufacturing, and energy and utilities. This product allows companies to initiate highly personalized digital experiences through mobile, social, and web. Organizations can use Liferay DXP for customer, partner, supplier, or employee portals, as well as integrational platforms, taking advantage of the platform's many customization options to suit their needs completely. The Liferay Experience Cloud offers companies the ability to use the Liferay DXP to build their own digital experiences, as well as to use it as a fully managed cloud platform, including options for self-management and self-hosting.
Liferay Digital Experience Platform Features
Liferay Digital Experience Platform provides various features in the following categories:
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Identity management and access control (application security): These features include identity management support, user management, service access policies, and personal data management.
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Platform services: Clustering and performance monitoring, auditing and optimization, back-end APIs, dynamic virtual hosting, site and search administration, and single-page applications.
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Integration and interoperability: The features in this category include integration framework, developer studio, front-end toolkits, IntelliJ IDEA Plugin, Liferay connected services (LCS), Liferay marketplace and workspace, and Blade CLI.
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Collaboration and social: Blogs, knowledge base, social networking, wiki, forums, message boards, calendar, AlloyEditor, inline image editor, and polls, among other features.
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Forms, workflow, and business process automation: Features include forms, validation, field library, various types of form entries, data provider integration, and several other features.
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Content management: Vast array of features for companies to take advantage of when preparing and publishing different types of content, including text and images.
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Experience management: The features in the experience management category include building pages through fragments and editors for them, various widgets, as well as templates for pages, and SEO-friendly updates.
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Segmentation and personalization: These features are designed for the full personalization of the platform in order to reach different types of customers and appeal to their individual needs regarding the company that is using Liferay.
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Multichannel support: The features in multichannel support include APIs, adaptive media, and responsive design, providing companies with the ability to apply Liferay's full customization to their digital experience platform's design and function.
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Search: Liferay Digital Experience Platforms provide various features for search integrations, multi-language search, and options for filtering and sorting.
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Analytics and optimization: A crucial part of every digital experience platform is the analytics option for companies to monitor the data of their users and, based on it, improve their approach. That is why Liferay Digital Experience Platform provides five different analytics features.
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Cloud capability: To provide companies with the best possible experience, Liferay offers various features regarding the proper operation of the platforms, including real-time alerts, monitoring, and options for backup and restoration.
Liferay Digital Experience Platform Benefits
Liferay Digital Experience Platform offers the following benefits:
Salesforce Community Cloud, a social platform, that connects and collaborate with customers, partners, and employees. Build a community for everyone critical to your business ecosystem, from agencies, vendors, and suppliers, to patients, job applicants, and even retail locations. Community Cloud employs Salesforce's Chatter social CRM platform for chat and screensharing, allowing users to exchange data and images in real time throughout an ongoing conversation. The platform supports customer relationship management (CRM) and provides channels for customers to find information and communicate with other customers. The console also includes a "Buy" button to enable e-commerce.
