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Kaspersky Security Awareness vs Proofpoint’s ZenGuide comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Apr 2, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Kaspersky Security Awareness
Ranking in Security Awareness Training
8th
Average Rating
6.6
Reviews Sentiment
7.7
Number of Reviews
5
Ranking in other categories
No ranking in other categories
Proofpoint’s ZenGuide
Ranking in Security Awareness Training
12th
Average Rating
8.0
Reviews Sentiment
3.5
Number of Reviews
2
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of May 2025, in the Security Awareness Training category, the mindshare of Kaspersky Security Awareness is 3.0%, up from 3.0% compared to the previous year. The mindshare of Proofpoint’s ZenGuide is 4.2%, up from 2.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Security Awareness Training
 

Featured Reviews

MB
Empowers security training through customizable modules and gamification
The integrated learning and management system is very useful as it allows both predefined and custom training modules. The assessment through simulated phishing attacks is a strong feature, enabling checks on the effectiveness of training. Gamification adds value as many organizations appreciate this approach, and the training templates offer a high level of customization. Unlike others, Kaspersky provides this without additional costs, which is remarkable.
DM
Customizable features and seamless setup enhance security training
In my opinion, some of the most valuable features of Proofpoint's ZenGuide include the customization, allowing us to add our own branding and themes to the automated emails that are sent, as well as the training. The phishing simulations, from what I've seen so far, run pretty well. There's a significant amount of campaign options to choose from. I appreciate how customizable they are so that we can fine-tune it to specifically target things related to what we work on. The training content seems comparable based on what I've seen compared to other tools such as KnowBe4 ( /products/knowbe4-reviews ). The implementation of Proofpoint's ZenGuide has affected my IT team's workload regarding email security management, but not significantly. Most of these features seem fairly automated and easy to set up. For example, setting up a phishing campaign doesn't take too long, so it hasn't affected us substantially.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The nice thing about it is, if you want to try it, there is a POC available, so you can have a proof of concept."
"The gamification aspect of Kaspersky Security Awareness is appreciated by many organizations, including mine, as it offers a fun learning experience."
"Overall, I rate Kaspersky Security Awareness a ten out of ten and actively recommend it to others."
"Kaspersky Security Awareness has deep packet inspection and the ability to capture viruses."
"Kaspersky Security Awareness is a little cheaper and easy to use."
"The Kaspersky Awareness program supports the Arabic language, which is one of the good points."
"I would definitely recommend Proofpoint's ZenGuide to others, as I think the branding and the ability to add your own branding on all different avenues, through the email communications, training, simulations, and everything, is probably the biggest advantage I've seen so far."
"Most valuable is the SSO integration with our AD, so the users can employ our federation service to log in."
 

Cons

"The GUI could be improved."
"There should be more of a drive from their side to promote the product."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"Kaspersky Security Awareness could improve its user interface since it looks outdated, even though the content is top-notch."
"Kaspersky Security Awareness needs improvement in its ability to detect unknown attacks or unknown zero traffic attacks."
"We would like to create reports for local IT leaders in a different way, more suitable for upper management."
 

Pricing and Cost Advice

"Although the price is acceptable and somewhat competitive, it would be better if it were cheaper."
"The more users there are, the cheaper the product is."
"received very good pricing, as we are also working with the Proofpoint spam appliances."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Comms Service Provider
11%
Manufacturing Company
8%
Performing Arts
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Kaspersky Security Awareness?
Kaspersky Security Awareness is very attractively priced. On a scale where one is high price and ten is low price, I rate it as 9.7. It is very economical.
What is your primary use case for Kaspersky Security Awareness?
We use Kaspersky Security Awareness ( /products/kaspersky-security-awareness-reviews ) because it was installed by our vendor. We had a contract, and the solution was provided by our vendors, so we...
What advice do you have for others considering Kaspersky Security Awareness?
Overall, I rate Kaspersky Security Awareness as a seven or eight on a scale from one to ten because it is a good, economical solution with effective antivirus features.
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Also Known As

No data available
Proofpoint Security Awareness Training, Wombat Security Education Platform
 

Overview

 

Sample Customers

Insolar, Goods.ru
Carnegie Mellon University, Royal Bank of Scotland, City of Garland, Texas
Find out what your peers are saying about Kaspersky Security Awareness vs. Proofpoint’s ZenGuide and other solutions. Updated: May 2025.
851,823 professionals have used our research since 2012.