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Insights Hub vs Snowplow comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Arctera Insight Platform
Sponsored
Average Rating
0
Number of Reviews
0
Ranking in other categories
Data Governance (61st), Compliance Management (31st)
Insights Hub
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
AWS Marketplace (4th)
Snowplow
Average Rating
8.0
Number of Reviews
5
Ranking in other categories
AWS Marketplace (18th)
 

Featured Reviews

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PT
OT Expert at a manufacturing company with 10,001+ employees
Energy dashboards have given us clear cost insights and guide data driven production decisions
I hope Insights Hub can support a UMS idea and solution in the future. If we have a UMS hub or data center, Insights Hub could integrate with our database, allowing us to share one data center regardless of whether it is our MES system, SCADA system, or Insights Hub, which would be more efficient for a global company. Insights Hub could connect to our UMS data center, which would eliminate the need to rebuild a connection between the shop floor and Insights Hub. Additionally, Insights Hub could support MES functions, allowing us to integrate with the production line and transfer the ERP order from the ERP to our shop floor, thus helping the ERP be more efficient. This would include performing a buy-off from the shop floor to the ERP and adjusting the production plan for the ERP production order for greater efficiency in our production planning. I hope we can achieve MES functions in an IoT solution such as Insights Hub. One point I am not so satisfied with regarding Insights Hub is the gateway, which I believe runs on a Linux or Unix OS but does not display well for our end-users. This requires us to ask for help and support from our IT department as we cannot perform what we can do with a Windows device, such as RDP to the gateway and monitor any issues inside. Sometimes we do not know the issue exactly and have to check the log, which is very complex for the end-user.
KK
Product Owner at Karine Caimo
Data teams have gained full control over real‑time user behavior tracking for advertising insights
Snowplow offers the best features in that you are completely free to make your own data model, track the way you want to track, and control the way the data comes to Snowflake so you are the complete owner of the raw data without being forced into a certain data model. Having that level of flexibility impacts our team's work and projects as we needed quite a lot of people that were really good in Snowplow. However, from the moment that you completely understood the technical aspects, you were completely free to set up your own Snowplow environment and track the way you wanted to track and what you wanted to track, which is not possible with Google Analytics and Adobe Analytics, for example. Snowplow has impacted my organization positively, very well. For DPG Media, it is the most important data source that we have, delivering a lot of value in the company. We are making data mesh products on this data all over the company. I think for advertisement, it is really the most important source of data.
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Top Industries

By visitors reading reviews
No data available
Insurance Company
69%
Construction Company
12%
Comms Service Provider
4%
Manufacturing Company
2%
Construction Company
36%
Insurance Company
30%
Comms Service Provider
7%
Healthcare Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
No data available
 

Questions from the Community

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What needs improvement with Insights Hub?
Insights Hub has a connection with Grafana, but I would like it to be improved.
What is your primary use case for Insights Hub?
Insights Hub is used for monitoring equipment in the plant, mainly for OEE calculation. Within Insights Hub, Mendix h...
What needs improvement with Snowplow?
The setup process is an area for improvement because getting the pipeline infrastructure right is hard.
What is your primary use case for Snowplow?
I use it for product analytics such as tracking clicks and page views, as well as providing a customer 360.
 

Overview

Find out what your peers are saying about Insights Hub vs. Snowplow and other solutions. Updated: June 2026.
902,894 professionals have used our research since 2012.