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| Product | Market Share (%) |
|---|---|
| Semarchy xDM | 8.0% |
| Informatica Relate 360 | 0.7% |
| Other | 91.3% |
Designed to run natively on Hadoop, Informatica MDM – Relate 360 helps organizations link business-critical master data about customers, products, suppliers, and more to behavioral, transactional, and interaction data. Out of billions of records representing millions of people, it can identify customers, their households, and their social relationships. By layering demographic, geographic, and psychographic data on top of those associations, organizations can uncover an intimate 360-degree social view of customers that serves as the data management foundation to support digital transformation.
Semarchy is the Intelligent MDM company. Its xDM platform is an innovation in multi-vector Master Data Management (MDM) that leverages smart algorithms and material design to simplify data stewardship, governance, and integration. It is implemented via an agile and iterative approach that delivers business value almost immediately and scales to meet enterprise complexity.
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