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IBM InfoSphere MDM vs Oracle Customer Hub comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM InfoSphere MDM
Average Rating
7.4
Reviews Sentiment
6.2
Number of Reviews
9
Ranking in other categories
Master Data Management (MDM) Software (7th)
Oracle Customer Hub
Average Rating
6.0
Number of Reviews
2
Ranking in other categories
Customer Data Integration (2nd)
 

Mindshare comparison

IBM InfoSphere MDM and Oracle Customer Hub aren’t in the same category and serve different purposes. IBM InfoSphere MDM is designed for Master Data Management (MDM) Software and holds a mindshare of 4.8%, down 6.6% compared to last year.
Oracle Customer Hub, on the other hand, focuses on Customer Data Integration, holds 31.4% mindshare, down 47.9% since last year.
Master Data Management (MDM) Software Mindshare Distribution
ProductMindshare (%)
IBM InfoSphere MDM4.8%
Microsoft MDS9.9%
ON EBX9.6%
Other75.7%
Master Data Management (MDM) Software
Customer Data Integration Mindshare Distribution
ProductMindshare (%)
Oracle Customer Hub31.4%
Equifax Customer Data Integration29.4%
Amperity21.6%
Other17.599999999999994%
Customer Data Integration
 

Featured Reviews

SoumikDolui - PeerSpot reviewer
Assistant Consultant at a tech services company with 10,001+ employees
Provides inbuilt data model and good matching engine
It's a tough tool for developers. Right now in the market, I think Informatica MDM is number one and is used a lot. IBM MDM was developed by some other company and IBM developed it more. There are definitely some flaws. The tool is difficult to understand from a customer perspective and for developers. Generally, customers can understand Informatica MDM and its functionality easily. If a developer is facing issues with IBM MDM, then a customer will definitely not understand most of the functionality. That is the main concern. IBM is introducing some Next-Gen MDM, where they are using a lot of current technologies and machine learning. Most of the problems we may be facing right now are probably solved in that version.
it_user1174539 - PeerSpot reviewer
Enterprise Architect - Banking & Wealth at Suncorp
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features that are most valuable are the governance, the end-profiling, and the ETL which allows you to see the metadata repositories."
"The stability is fine, as it is built for large-scale industrial usage and worked without a problem at Lloyds Bank where we were dealing with 300 million transactions a day."
"It is one of the best MDM solutions available on market."
"It is a great product for your workflow, with seamless integration processes (batch, real time and near real), availability of exhaustive customization feature (Java-based and Script-based), business rules and validation framework, good technical support."
"There are not really many areas of the product that need improvement because the product stays up-to-date with data management needs."
"For the company I work for, not having MDM is not an option."
"The ability to standardize and match names using a combination of global name recognition and an MDM server is a valuable feature for us."
"The advantage is that the matching engine is very good, so that's why customers generally prefer it, and from the inbuilt data model perspective, IBM MDM is good."
"It is a solid, reliable product with a robust development history and good support behind them."
"The intent of this platform is to provide a single source of truth for customer data."
 

Cons

"The product is really only created for large organizations."
"It needs a better database."
"If you are a small company, it is more likely overkill."
"It's complex because of the poor quality of the documentation."
"The master data, and the reference data management in the toolset are not good."
"We also want better cloud integration, so we could do things in the cloud if we needed to. This would be a good feature to add in a future release."
"The tool is difficult to understand from a customer perspective and for developers."
"The stack architecture seems too complicated as a result of having too many components that needed to be built together."
"OCH has adequate functionality and performance to serve a group customer master."
"Any customer MDM project tends to be complicated and difficult to show a positive business case over a short to medium time frame."
"It has essentially been "frozen" by Oracle - they don't seem to be updating it any further."
 

Pricing and Cost Advice

"It may be costly for small organizations but adds value for large organizations with demanding workflows."
Information not available
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Top Industries

By visitors reading reviews
Healthcare Company
14%
Financial Services Firm
12%
Manufacturing Company
12%
Construction Company
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Midsize Enterprise3
Large Enterprise8
No data available
 

Also Known As

InfoSphere MDM, InfoSphere Master Data Management
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

L'Oreal S.A., Kingland Systems, Oncor, Farmaceuticos Maypo, Volkswagen Financial Services
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about ON EBX, SAP, Microsoft and others in Master Data Management (MDM) Software. Updated: October 2026.
920,223 professionals have used our research since 2012.