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IBM InfoSphere MDM vs Informatica Intelligent Data Management Cloud (IDMC) vs SAP Hybris PCM comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
IBM InfoSphere MDM7.8%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other57.599999999999994%
Master Data Management (MDM) Software
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
SAP Hybris PCM2.5%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other62.9%
Master Data Management (MDM) Software
 

Featured Reviews

SoumikDolui - PeerSpot reviewer
Provides inbuilt data model and good matching engine
It's a tough tool for developers. Right now in the market, I think Informatica MDM is number one and is used a lot. IBM MDM was developed by some other company and IBM developed it more. There are definitely some flaws. The tool is difficult to understand from a customer perspective and for developers. Generally, customers can understand Informatica MDM and its functionality easily. If a developer is facing issues with IBM MDM, then a customer will definitely not understand most of the functionality. That is the main concern. IBM is introducing some Next-Gen MDM, where they are using a lot of current technologies and machine learning. Most of the problems we may be facing right now are probably solved in that version.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
Mohamed Messaoud - PeerSpot reviewer
It has a good architecture and it's easy to maintain
We work with various clients and use Hybris for selling different kinds of products, including merchandise, electronics, ticket reservations, electronics, and food Hybris is stable and has good architecture. It's easy to maintain.  They can change their backend because it's a little hard to work…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The features that are most valuable are the governance, the end-profiling and the ETL which allows you to see the metadata repositories."
"When users update their information on one product, the data is sent to a database. My approach was to maintain a master data record, ensuring that each platform loads the latest updated record. Instead of having three separate records, the system keeps one master data record, storing the historical records for reference."
"The advantage is that the matching engine is very good, so that's why customers generally prefer it. From the inbuilt data model perspective, IBM MDM is good."
"There are not really many areas of the product that need improvement because the product stays up-to-date with data management needs."
"The application integration will give you more flexibility when dealing with APIs."
"The interface is really good."
"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"The scalability of the solution is excellent."
"We are able to set rules, establish a data quality management platform, and monitor the quality."
"The mass ingestion functionality and the elasticity of the solution are great."
"I like the fact that you can find almost any product connection that you need and the list is always expanding."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"Hybris is stable and has good architecture. It's easy to maintain."
 

Cons

"The tool is difficult to understand from a customer perspective and for developers."
"IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration."
"We also want better cloud integration, so we could do things in the cloud if we needed to. This would be a good feature to add in a future release."
"The product is really only created for large organizations."
"The configuration process is pretty lengthy and challenging and could be made easier to understand."
"They have too many diversified products. If you don't know Informatica, it's very confusing and feels very idiotic."
"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"The tool could be improved in terms of ease of use, particularly for those without technical expertise. Understanding and extracting data from the table-based structure requires some SQL knowledge and technical skills. Additionally, while Informatica MDM has moved towards a cloud-based MDM with a UI similar to Reltio, I haven't used it, so I can't comment on its effectiveness."
"I would also like to have profiling functionalities and quality transformations in the cloud."
"I would like to see better visuals for business users, such as a dashboard where they can precisely track where problems are."
"They can change their backend because it's a little hard to work with. They could streamline it with new technology."
 

Pricing and Cost Advice

"It may be costly for small organizations but adds value for large organizations with demanding workflows."
"The product has a high price point."
"The pricing structure is good, but having to pay for extra drivers to be used in an ICS environment makes me a little nervous."
"Informatica Cloud Data Integration is famously known for its high price. The vendor targets large enterprises, and not medium or small companies. These large companies, and organizations, handle large amounts of data. If you go into any large bank, such as American or Canadian banks, these banks use this solution because it is more reliable, secure, and has more functionality."
"It's an expensive solution."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"It is cost effective and an easily accessible tool."
"The price is high, but the competitors are even higher, like Collibra."
"Informatica MDM's pricetag should come down. They have to cut some costs."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Healthcare Company
13%
Manufacturing Company
8%
Computer Software Company
6%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Midsize Enterprise3
Large Enterprise8
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

What do you like most about IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
What needs improvement with IBM InfoSphere MDM?
IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration.
What is your primary use case for IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transfor...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead r...
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Also Known As

InfoSphere MDM, InfoSphere Master Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
SAP Hybris Product Content Management
 

Overview

 

Sample Customers

L'Oreal S.A., Kingland Systems, Oncor, Farmaceuticos Maypo, Volkswagen Financial Services
The Travel Company, Carbonite
NHS 24, Wholesale Sports Outdoor Outfitters, Nu Skin Enterprises Inc., FC Bayern Munchen AG, Tumi, The Kellogg Company
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: September 2025.
868,183 professionals have used our research since 2012.