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IBM InfoSphere MDM vs Informatica Intelligent Data Management Cloud (IDMC) vs Oracle Customer Hub comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
IBM InfoSphere MDM7.8%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other57.599999999999994%
Master Data Management (MDM) Software
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
Customer Data Integration Market Share Distribution
ProductMarket Share (%)
Oracle Customer Hub47.7%
Equifax Customer Data Integration45.5%
Amperity6.8%
Customer Data Integration
 

Featured Reviews

SoumikDolui - PeerSpot reviewer
Provides inbuilt data model and good matching engine
It's a tough tool for developers. Right now in the market, I think Informatica MDM is number one and is used a lot. IBM MDM was developed by some other company and IBM developed it more. There are definitely some flaws. The tool is difficult to understand from a customer perspective and for developers. Generally, customers can understand Informatica MDM and its functionality easily. If a developer is facing issues with IBM MDM, then a customer will definitely not understand most of the functionality. That is the main concern. IBM is introducing some Next-Gen MDM, where they are using a lot of current technologies and machine learning. Most of the problems we may be facing right now are probably solved in that version.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
AM
Its functionality and performance are adequate but it provides a single source of truth for customer data
We use it as the Master Data Management platform for a large bank in Australia which has many separate customer data repositories The intent of this platform is to provide a single source of truth for customer data. To some extent, this has been achieved. Any customer MDM project tends to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are not really many areas of the product that need improvement because the product stays up-to-date with data management needs."
"When users update their information on one product, the data is sent to a database. My approach was to maintain a master data record, ensuring that each platform loads the latest updated record. Instead of having three separate records, the system keeps one master data record, storing the historical records for reference."
"The features that are most valuable are the governance, the end-profiling and the ETL which allows you to see the metadata repositories."
"The advantage is that the matching engine is very good, so that's why customers generally prefer it. From the inbuilt data model perspective, IBM MDM is good."
"The solution's technical support is pretty good, especially since the turnaround time is good."
"Axon has a marketplace that allows you to showcase all the assets the data owner has, so they can request access. That's one feature we use extensively. Axon also offers great visibility and intuitive searchability, allowing you to easily search data assets. You can check the lineage and see the work EDC does. EDC handles all the classification, cataloging, and lineage. It's integrated with Axon, and anyone can see that."
"The most valuable features of the solution are pushdown, optimization, and partitioning, which can be used for frequent data loading, especially when we have a huge data volume in our company."
"We can see all our information on a single screen."
"The capability of the tool to scan and capture the metadata from a variety of sources is one of the capabilities that I find most useful. The central repository into which it is going to put that captured metadata is the best."
"The technical support services are good."
"It comes with lot of features and is a one-stop-shop solution for integration, data modeling, and data governance. Everything can be built under one particular umbrella. If any issues come up, then there won't be any blame game saying that it could be an integration issue or an MDM hub issue because it's wholly owned by Informatica. That's the biggest advantage of Informatica MDM over that of any other tools that are available on the market."
"The profiling feature in Informatica Data Quality is incredibly effective for data governance."
"It provides a single source of truth for customer data."
 

Cons

"The product is really only created for large organizations."
"The tool is difficult to understand from a customer perspective and for developers."
"We also want better cloud integration, so we could do things in the cloud if we needed to. This would be a good feature to add in a future release."
"IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration."
"The setup is complex."
"Informatica MDM has limitations with connectivity."
"The main issue preventing Brazilian companies from migrating to Informatica Cloud Data Integration from on-prem is the price."
"I would like to see more API integration to have the capability to build a report using other third party reporting tools to streamline the operation."
"Informatica's issue is the licensing. Right now, there are a lot of new gen MDMs that are offering a lot in a single licensing model."
"The tool's performance is an area that should be given further consideration."
"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
"We would like to have accessibility to the repository."
"OCH has adequate functionality and performance to serve a group customer master."
 

Pricing and Cost Advice

"It may be costly for small organizations but adds value for large organizations with demanding workflows."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
"The price is neither too high nor too low."
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"Its pricing model can be improved."
"We are quite happy with the licensing model."
"Informatica Axon is expensive."
"It's a costly solution"
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Healthcare Company
12%
Manufacturing Company
8%
Computer Software Company
6%
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Midsize Enterprise3
Large Enterprise8
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

What do you like most about IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
What needs improvement with IBM InfoSphere MDM?
IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration.
What is your primary use case for IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transfor...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead r...
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Also Known As

InfoSphere MDM, InfoSphere Master Data Management
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
CDH Customer Hub, Siebel Universal Customer Master, Siebel UCM
 

Overview

 

Sample Customers

L'Oreal S.A., Kingland Systems, Oncor, Farmaceuticos Maypo, Volkswagen Financial Services
The Travel Company, Carbonite
Industrial Bank of Korea, Elsevier B.V., Posco, The Church Pension Group (CPG), Pella Corporation, Agilent, Zebra Technologies, Donaldson Company Inc.
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: August 2025.
867,497 professionals have used our research since 2012.