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IBM InfoSphere MDM vs IBM Master Data Management on Cloud vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

Master Data Management (MDM) Software Market Share Distribution
ProductMarket Share (%)
IBM InfoSphere MDM7.8%
SAP Master Data Governance21.6%
Microsoft MDS13.0%
Other57.599999999999994%
Master Data Management (MDM) Software
Cloud Master Data Management (MDM) Solutions Market Share Distribution
ProductMarket Share (%)
IBM Master Data Management on Cloud1.2%
Informatica Intelligent Data Management Cloud (IDMC)25.3%
Reltio Cloud16.8%
Other56.7%
Cloud Master Data Management (MDM) Solutions
Data Management Platforms (DMP) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)14.1%
Palantir Foundry25.9%
Adobe Audience Manager6.2%
Other53.8%
Data Management Platforms (DMP)
 

Featured Reviews

SoumikDolui - PeerSpot reviewer
Provides inbuilt data model and good matching engine
It's a tough tool for developers. Right now in the market, I think Informatica MDM is number one and is used a lot. IBM MDM was developed by some other company and IBM developed it more. There are definitely some flaws. The tool is difficult to understand from a customer perspective and for developers. Generally, customers can understand Informatica MDM and its functionality easily. If a developer is facing issues with IBM MDM, then a customer will definitely not understand most of the functionality. That is the main concern. IBM is introducing some Next-Gen MDM, where they are using a lot of current technologies and machine learning. Most of the problems we may be facing right now are probably solved in that version.
reviewer1507302 - PeerSpot reviewer
Effective service consolidation, new features frequent added, and beneficial centralized management
My advice to others would be IBM Master Data Management on Cloud should be considered as one of the solutions in comparison with other cloud providers in that area. Compare other solutions, such as Azure or AWS Endure data management. Based on some of the projects that we have had most customers have been extremely satisfied, I rate IBM Master Data Management on Cloud a nine out of ten.
SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"There are not really many areas of the product that need improvement because the product stays up-to-date with data management needs."
"When users update their information on one product, the data is sent to a database. My approach was to maintain a master data record, ensuring that each platform loads the latest updated record. Instead of having three separate records, the system keeps one master data record, storing the historical records for reference."
"The advantage is that the matching engine is very good, so that's why customers generally prefer it. From the inbuilt data model perspective, IBM MDM is good."
"The features that are most valuable are the governance, the end-profiling and the ETL which allows you to see the metadata repositories."
"IBM Master Data Management on Cloud has been valuable because it has helped in the consolidation of services and lots of the cost of administering and centralizing all the management and automation. Additionally, new features are frequently added."
"The most valuable features are the structure masking and platform masking."
"We can scan anything."
"Seeing the data in the mapping itself is really nice."
"The solution has multiple valuable features for metadata collection"
"The MDM solution is capable of integrating multiple systems, so it helped us to solve the purpose of centralizing the depository as well as the standardization of mass data. It takes away all the ambiguity around data integrity issues or all the process challenges which happen when every stage of a process uses a different source as master data."
"The solution is easier to use compared to the other solutions."
"The most valuable feature is the building of mockups and tasks."
"REST API: Excellent for scripting control and reporting mechanisms"
 

Cons

"We also want better cloud integration, so we could do things in the cloud if we needed to. This would be a good feature to add in a future release."
"The tool is difficult to understand from a customer perspective and for developers."
"The product is really only created for large organizations."
"IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration."
"The solution is continually being improved by adding features. They should continue to improve the solution in the future."
"There is room for improvement in the support. The response time could be faster."
"Its pricing model can be improved. The response time from technical support can also be improved."
"The GUI needs to be a little more user-friendly and appealing."
"The on-prem version's functionalities may not be available on the cloud version."
"Though EDC has maximum coverage, a few things were not available to scan, but I think EDC is evolving to address this issue."
"The ability of the product to leverage the power of big data could be improved."
"The customer servive and support could be faster. There is a slow turnaround."
"Informatica MDM could improve the interdependency with integration. The solution sometimes becomes a bit difficult to change considering a lot of interdependency with the integration. There can be some improvement in the workflows and they can introduce more artificial intelligence."
 

Pricing and Cost Advice

"It may be costly for small organizations but adds value for large organizations with demanding workflows."
Information not available
"I rate the product's pricing a five on a scale of one to ten, where one is cheap and ten is expensive."
"The price of Informatica Cloud Data Integration could be reduced."
"The product is very expensive"
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"Informatica is very expensive."
"The licensing price of the product depends on the organization's requirements."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"It is expensive. That's probably the biggest drawback. The business has heartache paying the license, but that's mainly because they don't realize what value it brings. The key thing about the MDM solution is that it is in the backend, and no one sees what it is actually doing. You don't know it is a problem until it is not there."
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Top Industries

By visitors reading reviews
Financial Services Firm
26%
Healthcare Company
12%
Manufacturing Company
8%
Computer Software Company
6%
No data available
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Midsize Enterprise3
Large Enterprise8
No data available
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
 

Questions from the Community

What do you like most about IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
What needs improvement with IBM InfoSphere MDM?
IBM InfoSphere MDM's UI is complicated. It also needs to improve its on-prem configuration.
What is your primary use case for IBM InfoSphere MDM?
When users update their information on one product, the data is sent to a database. My approach was to maintain a mas...
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Also Known As

InfoSphere MDM, InfoSphere Master Data Management
No data available
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

L'Oreal S.A., Kingland Systems, Oncor, Farmaceuticos Maypo, Volkswagen Financial Services
Zions Bancorporation, London Borough of Camden, Government of Odisha, 1-800-Flowers.com, Nordea Bank, Sonoma County, California, Localiza
The Travel Company, Carbonite
Find out what your peers are saying about SAP, TIBCO, Microsoft and others in Master Data Management (MDM) Software. Updated: August 2025.
867,370 professionals have used our research since 2012.