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IBM Cognos vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
6.7
Zendesk enhances organizational efficiency and productivity, reducing costs despite licensing fees, with varied but significant financial benefits.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
6.3
Zendesk excels in responsiveness and issue resolution, though reliance on documentation may delay human support replies.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
The technical support provided by Zendesk has been very satisfactory.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
7.4
Zendesk scales well for various team sizes; praised for customization, integration, though challenges include data backup and departmental customization.
It can be scaled out to other teams, but requires building cubes and implementing policies.
Zendesk can scale from very small companies to very large ones.
The scalability of Zendesk is still in the same range as Freshdesk.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.7
Zendesk is stable and reliable, despite occasional outages, making it ideal for small businesses and startups globally.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
The stability has been quite reliable.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Zendesk users face challenges with interface clumsiness, slow performance, customization, integration, and pricing, affecting overall usability and efficiency.
There is room for improvement in self-service analytics and predictiveness.
There could be improvements in integration, which can be achieved with APIs or tools like Zapier.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Zendesk pricing varies, perceived as high, but offers value and flexibility; negotiation advised for larger teams to optimize costs.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
It is not the cheapest solution nor the most expensive, but it provides value for money.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Zendesk offers user-friendly integration, robust features, and valuable tools, enhancing efficiency and streamlining customer support processes effectively.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
The benefits I have seen from using Zendesk include faster response times.
 

Categories and Ranking

IBM Cognos
Ranking in Reporting
6th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (8th)
Zendesk
Ranking in Reporting
19th
Average Rating
8.2
Reviews Sentiment
6.7
Number of Reviews
61
Ranking in other categories
CRM Customer Engagement Centers (7th), CRM (24th), Help Desk Software (11th), IT Service Management (ITSM) (11th), Sales Force Automation (11th), Knowledge Management Software (4th), Community Platforms (3rd)
 

Mindshare comparison

As of August 2025, in the Reporting category, the mindshare of IBM Cognos is 4.5%, down from 5.5% compared to the previous year. The mindshare of Zendesk is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo, enhancing our workflows.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
865,484 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
Computer Software Company
22%
Manufacturing Company
7%
Educational Organization
6%
Performing Arts
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.
What needs improvement with Zendesk Support?
There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about IBM Cognos vs. Zendesk and other solutions. Updated: July 2025.
865,484 professionals have used our research since 2012.