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IBM Cognos vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.7
IBM Cognos offers mixed returns; some save significantly, others find it costly, but generally enhances insights and processes.
Sentiment score
7.3
Zendesk offers cost efficiency and improved productivity, with ROI influenced by alignment with operational needs and process integration.
 

Customer Service

Sentiment score
6.5
IBM Cognos support is responsive and expert but criticized for high costs, slow resolutions, and complexity in customer service.
Sentiment score
7.0
Zendesk receives praise for responsiveness and ease of use, but some users desire better chat features and human interaction.
I rate technical support from IBM as eight out of ten, indicating a high quality of service.
The technical support provided by Zendesk has been very satisfactory.
 

Scalability Issues

Sentiment score
7.5
IBM Cognos offers scalable solutions, supporting large deployments with proper server architecture, powerful hardware, and seamless software integration.
Sentiment score
7.5
Zendesk is praised for scalability and customization, although some face initial setup challenges and structural integration issues.
It can be scaled out to other teams, but requires building cubes and implementing policies.
Zendesk can scale from very small companies to very large ones.
 

Stability Issues

Sentiment score
7.2
IBM Cognos is praised for stability and performance, surpassing competitors, with minor issues often due to server configuration.
Sentiment score
7.9
Zendesk is stable with minimal downtimes, reliable performance, occasional minor issues, and high reliability ratings, especially for smaller businesses.
I rate the stability of this solution as nine out of ten, indicating it is highly stable.
The stability has been quite reliable.
 

Room For Improvement

IBM Cognos needs UI upgrades, better data visualization, improved performance, and advanced self-service features to compete with rivals.
Zendesk faces challenges with data management, flexibility, integration, user-friendliness, and customer communication, while users are dissatisfied with support and pricing.
There is room for improvement in self-service analytics and predictiveness.
There could be improvements in integration, which can be achieved with APIs or tools like Zapier.
 

Setup Cost

IBM Cognos is costlier but offers extensive features, complex licensing, and competitive SaaS options for SMEs, emphasizing negotiation.
Enterprise buyers find Zendesk's pricing high but valuable, with costs varying by agent count and business needs for tailored solutions.
I rate pricing as a four, meaning it is more expensive compared to other solutions.
It is not the cheapest solution nor the most expensive, but it provides value for money.
 

Valuable Features

IBM Cognos offers powerful analytics, flexible reporting, strong visualization, and robust security with scalability and ease of use.
Zendesk offers user-friendly ticket management, seamless integrations, multi-channel support, and robust security for efficient and productive customer service.
IBM Cognos is a robust governed platform with significant security features and provides excellent graphics and reporting.
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
 

Categories and Ranking

IBM Cognos
Ranking in Reporting
4th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
BI (Business Intelligence) Tools (7th)
Zendesk
Ranking in Reporting
13th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
60
Ranking in other categories
CRM Customer Engagement Centers (7th), CRM (19th), Help Desk Software (9th), IT Service Management (ITSM) (6th), Sales Force Automation (7th), Knowledge Management Software (4th), Community Platforms (3rd)
 

Mindshare comparison

As of May 2025, in the Reporting category, the mindshare of IBM Cognos is 4.5%, down from 5.8% compared to the previous year. The mindshare of Zendesk is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
JohanSkibdahl - PeerSpot reviewer
Automating customer support with advanced AI capabilities and seamless communication
Zendesk has been invaluable in automating communications such as email and phone calls. It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities. This intelligent tool can manage complex queries before users even realize they are interacting with a non-human. Additionally, we have integrated Zendesk with Datto and Klaviyo ( /products/klaviyo-reviews ), enhancing our workflows.
report
Use our free recommendation engine to learn which Reporting solutions are best for your needs.
851,371 professionals have used our research since 2012.
 

Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Educational Organization
51%
Financial Services Firm
8%
Insurance Company
5%
Manufacturing Company
5%
Computer Software Company
24%
Educational Organization
10%
Financial Services Firm
8%
Manufacturing Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
Zendesk's pricing is reasonable. It is not the cheapest solution nor the most expensive, but it provides value for money.
What needs improvement with Zendesk Support?
There could be improvements in integration, which can be achieved with APIs or tools like Zapier ( /products/zapier-reviews ). However, easier integration could enhance the usability. Multilingual ...
 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about IBM Cognos vs. Zendesk and other solutions. Updated: April 2025.
851,371 professionals have used our research since 2012.