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IBM Cognos vs QBO comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

IBM Cognos
Ranking in BI (Business Intelligence) Tools
8th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
134
Ranking in other categories
Reporting (6th)
QBO
Ranking in BI (Business Intelligence) Tools
62nd
Average Rating
8.8
Reviews Sentiment
7.3
Number of Reviews
6
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2025, in the BI (Business Intelligence) Tools category, the mindshare of IBM Cognos is 3.1%, down from 4.3% compared to the previous year. The mindshare of QBO is 0.1%, up from 0.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
BI (Business Intelligence) Tools
 

Featured Reviews

AMOL JAJU - PeerSpot reviewer
Offers ad hoc analysis reports and good for operational dashboarding
There used to be many valuable features, but in the last three or four years, whatever IBM is doing with enhancements, it has taken a lot of time to build and develop. But the best usage of Cognos is the ad hoc analysis reports. I really like that. Our customers also like that. But now the usage of Cognos and OBIE is reduced by various business users because people and business users are now more focused on analytics, slice and dice, and the dashboard, and the widgets.
Mimi Evans - PeerSpot reviewer
Offer great partnership models and relatively simple to use
My only issue with QuickBooks Online is their inventory capabilities. My understanding is that they're rolling out improvements in 2023, but anytime a person asks me about using QuickBooks Online and inventory, then I always recommend the desktop version because otherwise the functionality isn't great. They're trying to become the all-in source that we use for everything. However, the product lakcs a client portal, a feature that would make a huge difference. I'm an accountant and if I can't use it well, I can't train my customers to use it well. There are so many professional service companies that would love to be able to offer a client portal of some sort but they're so industry-specific or they're outrageously expensive because they're meant for enterprise level. I don't like the UI or the functionality of their cash flow planner. I would rather pay for another software than use theirs.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The correlation analysis is excellent. It's one of the best that I have used to date."
"The tool can join data from different sources, write back to databases, generate alerts, and be customized to our preferences. It's an enterprise BI tool that's more powerful than just visualization tools like Power BI or Tableau."
"Integration with Office can enable the 'download' mode of storytelling.​"
"The solution's initial setup process is easy."
"When it comes to decision-making, the product is very useful and used in many departments since a lot of people prefer the reports to be generated by IBM Cognos."
"It has a very powerful edit feature which allows users to back out of changes (undo) without forcing them to recreate entire reports."
"Previously, we were doing static reporting. Management would request a report, and it would take staff a week or more to provide it. With Cognos, we have dynamic reporting, and it has reduced both reporting and decision making times significantly. With the solution's dashboard, the company's management team has updated records at their fingertips. This means that they can directly access the data they need to make decisions."
"One of the strong suits of Cognos is its robust corporate reporting capability."
"QBO has a very good reconciliation tool."
"The most valuable feature is the collaboration around allowing many people to ask questions and see the dashboards together."
"It's intuitive, electronic, and, as in the old days, eliminates the need for pen and paper. It is the only option. It's the best software."
"The scheduling feature for salaries and taxes is one of the best features of QBO. It's also very user-friendly."
"The most valuable feature of QBO is that it can be reconnected at any time and anywhere. It is not like other software where you have to back up and restore the data."
"The most valuable features of QBO are its order processing and sales capabilities, as well as its invoice and batch processing capabilities. It allows for multiple batch processing and integration with other platforms, such as SAP V1, Oracle, and Dynamics BC. This makes the solution versatile and effective for customers, and they are satisfied with its integration with different platforms. The integration of this solution is not fixed, it can be based on the user's requirements."
 

Cons

"They were lacking in the initial phases of development in the area of big data, and they still need to improve that aspect of the product."
"In terms of what could be improved, I would say, monitoring, monitoring, monitoring. Some improvements in monitoring would be helpful. I'd like to see more monitoring of specific reports and fields. The way the auditing is now is very limited, so I'd like to see more of that - of the monitoring."
"The high cost of a license makes it hard to scale up on a budget."
"The performance is a bottleneck and something that can be improved."
"The charts and graphics are weak."
"There is room for improvement in self-service analytics and predictiveness."
"I think the GIS pieces maybe not as good as we would like."
"The solution's support could be better."
"Compared to offline accounting software with many shortcuts and allows you to operate the software using the keyboard, QBO doesn't have the keyboard feature."
"QBO could be improved by adding more flexibility in its invoice and sales order processing capabilities. Customers have requested the ability to integrate with different retail services and the ability to easily integrate with different payment gateways, such as PayPal, by providing API and credentials, with the system automatically processing the integration."
"The dashboards can be improved by making them customizable in a more granular manner."
"The internet version is less user-friendly than the desktop version. The desktop version is their flagship, whereas the online version is considerably different, requiring all new learning and having several glitches."
"The Linux Operating System feature is not available. When we access it from the accounting features, it does not transit to installation."
"Inventory capabilities are lacking in the cloud version."
 

Pricing and Cost Advice

"The licensing costs are a little bit higher for IBM Cognos. I don't think there is any additional cost apart from the licensing charges."
"It is averagely priced."
"My company uses IBM Cognos with another IBM product, so I think only one license is used."
"IBM Cognos price is on the higher side of the spectrum. However, with the features that it brings, such as correlation analysis, it's worth the money. They should look at the pricing more clearly because it's a little on the higher side."
"The cost of IBM Cognos it's more or less the same as most of the other solutions on the market. They're very competitive with the rest of the market and it is not the most expensive product."
"Cognos is super expensive compared to Tableau ($70/month) and Power BI ($20/month) — I think Cognos is roughly $200 a month."
"I don't know the exact cost, but I believe Cognos is quite expensive, especially when it comes to the support consultants and the procedures that need to be applied."
"It's more expensive than similar solutions like Tableau and Power BI."
"In my opinion, QBO is a bit on the pricey side, but you have no choice. It is still better, in the long run, to go with their pricing or their software than the alternatives."
"I give the pricing a nine out of ten."
"The solution is expensive."
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Comparison Review

it_user79932 - PeerSpot reviewer
Feb 4, 2015
Comparison of SAP BO, Tableau, QlikView, Cognos, Microsoft, OBIEE and Pentaho
1. SAP BO/BI Enterprise scalability Security Ease of use Semantic layer 2. Tableau Visualization Data discovery Turnaround time 3. IBM Cognos Enterprise scalability Security In-memory feature 4. MS BI - Flexibility 5. Pentaho - Open source but still enterprise grade 6. QlikView Data…
 

Top Industries

By visitors reading reviews
Financial Services Firm
15%
Insurance Company
10%
Manufacturing Company
10%
Government
8%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

Seeking lightweight open source BI software
It depends on the Data architecture and the complexity of your requirement. Some great tools in the market are Qlik Sense, Power BI, OBIEE, Tableau, etc. I have recently started using Cognos Enter...
What do you like most about IBM Cognos?
The solution's most valuable feature is its ease of use, which makes it easily compatible with other tools.
What needs improvement with IBM Cognos?
There is room for improvement in self-service analytics and predictiveness.
Ask a question
Earn 20 points
 

Comparisons

 

Also Known As

Cognos, Cognos Analytics, IBM Cognos Analytics
No data available
 

Overview

 

Sample Customers

More than 23,000 leading organizations across multiple industries use Cognos. Some examples of Cognos customers include BMW Financial Services, Quinte Health Care, Troy Corporation, Michigan State University, and GKN Land System.
SATS, Celcom, EastWest, DBS, Metrobank, XL-Axiata, Etisalat, UnionBank of the Philippines
Find out what your peers are saying about IBM Cognos vs. QBO and other solutions. Updated: July 2025.
865,384 professionals have used our research since 2012.