Gophish vs XGEN AI comparison

Why PeerSpot?

HailBytes and XGEN AI are both solutions in the AWS Marketplace category. HailBytes is ranked #2 with an average rating of 8.6, while XGEN AI is ranked #85 with an average rating of 7.5. HailBytes holds a 0.2% mindshare in AWSM, compared to XGEN AI’s 0.2% mindshare. Additionally, 100% of HailBytes users are willing to recommend the solution, compared to 100% of XGEN AI users who would recommend it.

Gophish

Read 22 Gophish reviews

2,678 Views
1,741 Comparison Views

100% willing to recommend

XGEN AI

Read 2 XGEN AI reviews

1,923 Views
1,250 Comparison Views

100% willing to recommend

Gophish

XGEN AI

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Gophish and XGEN AI based on real PeerSpot user reviews.

Find out in this report how the two AWS Marketplace solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Gophish vs. XGEN AI Report (Updated: September 2026).

Buyer's Guide

Gophish vs. XGEN AI

September 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Gophish

Ranking in AWS Marketplace

2nd

Average Rating

8.6

Number of Reviews

Ranking in other categories

No ranking in other categories

XGEN AI

Ranking in AWS Marketplace

85th

Average Rating

7.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of October 2026, in the AWS Marketplace category, the mindshare of Gophish is 0.2%, up from 0.2% compared to the previous year. The mindshare of XGEN AI is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AWS Marketplace Mindshare Distribution
Product	Mindshare (%)
Gophish	0.2%
XGEN AI	0.2%
Other	99.6%

AWS Marketplace

Featured Reviews

Juanfran Celdran

Administrador de sistemas informaticos en red at a consultancy with 201-500 employees

Phishing awareness campaigns have improved training impact but still need smarter automation

I think Gophish could be improved with more automation, for instance. It is great that you can create templates, schedule them, and do everything you want in Gophish, but it would be nice to have a small integrated AI model with which you could create email templates and phishing templates. It would be nice if Gophish implemented artificial intelligence. I wish Gophish could provide more support and be more advanced and that they continue developing it because it seems that Gophish does not get many updates, and I think they need to implement more features. It is great because it is free, but it needs more features. It would be cool if there was an artificial intelligence model that could create phishing campaigns or templates or email templates for you integrated within Gophish. I would rate it a seven. It is quite good and free software, but it needs more substance. It also depends on the number of clients a company has; it may be necessary to launch Gophish in a staggered way, which I also think is a drawback Gophish has. The issue is that if there are many people being targeted, for example, 5,000 employees in a company and you send 5,000, it may be that sending so many messages gets blocked by the security systems companies have. I think that Gophish could also improve the message sending flows. I gave it a seven because there are things to improve and it is not perfect. As I said before, it would be nice if templates could be created with AI, integrated into Gophish using an API with Gemini or ChatGPT or whichever, but the point is that it would be nice if the sending flows at large scale were better managed. When you send a phishing campaign to 5,000 people, you have to send it in sections in a staggered way, for example: to these 5,000 people it is going to be sent between eight in the morning and four in the afternoon. If you send them all at once, the phishing may get blocked and then the campaign has no effect. I would like it if Gophish implemented more improvements because they are needed, as it is kind of a bit stagnant. I hope that in the future they add more improvements including creating personalized templates with artificial intelligence and improving the message sending flows.

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Rajiv Kedia

IT Director at a consultancy with 10,001+ employees

Personalized conversations have boosted engagement but need clearer insights and cleaner data

My experience with using XGEN AI for hyper-personalization is that it is generally very strong, but it needs to be implemented correctly. The way it really works well is that real-time behavior tracking is very fast, allowing you to give better results to your users. The recommendation engine is also very fast. The main point is that you need clean data; if you don't have clean data, it can reduce the impact and sometimes over-personalize, which can be of no use or may have negative implications as users might see repetitive items. The best features XGEN AI offers, in my view, are its strong event tracking capabilities. It can track events, clicks, and views, and it has good product metadata. If you're looking to build a true conversational AI engine, it is the best. My assessment is that it works best when treated as a revenue engine, not just as a feature. You have to tie it to a metric such as conversation and retention to see clear ROIs. What stands out to me most about the event tracking or conversational AI engine in XGEN AI is its conversational AI understanding. With NLPs or with most chatbots or voicebots that you would be building, the biggest struggle point is that they are very deterministic in nature, and they don't let you know what to tell and when to tell the user. With XGEN AI, I feel this is consolidated and you get a unified view. XGEN AI has positively impacted our organization by helping us track what users are looking for. The initial release itself showed that the success rate is more than what we were getting previously. We were able to collect a lot of data, and the best part is that it can work across channels, apps, and emails, which helps us provide a unified experience to the end user. We have seen XGEN AI recommendations lift conversion by 10 to 15 percent. We have experienced real-time behavior tracking and have started seeing some ROIs; though I'm not allowed to share the actual ROI itself, we see improvement in the overall metrics. User engagement has been very positive. We have focus groups and are collecting client feedback, and for most people that we have been able to capture feedback from, the CSAT has improved. That's the biggest thing, so overall, it's trending towards positive.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"I really appreciate using Gophish because it is open-source and non-paid, which provides cost savings for the company and allows modifications so you can use it in your own way."

"With Gophish, I am able to work in a more appropriate way on phishing awareness, and I am also able to make employees aware in an easy and appropriate way because they see how a phishing attack works in a real way."

"Gophish has impacted my organization positively in terms of security awareness, as I have noticed fewer phishing incidents and more responses towards reporting phishing emails as specific improvements."

"Gophish has had a positive impact on my organization because it is open source, so it is free."

"Gophish has positively impacted my organization by helping my team reach our goals."

"Gophish is a good structure and a good technological innovation that deserves to be studied and much better known by the world because not everyone knows Gophish."

"Gophish is stable and very reliable, and it has never let us down."

"The best feature that Gophish offers is its customizability; it makes everything look very professional and makes tracking very easy."

More Gophish pros

"We have seen XGEN AI recommendations lift conversion by 10 to 15 percent."

"We have seen a positive ROI with XGEN AI, as it has helped us save roughly fifteen to twenty percent of development time on coding, debugging, and documentation tasks, allowing the team to focus more on higher-value tasks."

Cons

"I think Gophish could be improved with a user-level function, meaning if the person is strong or weak, we send more or fewer awareness emails, and rely on real attacks in order to be able to create a template by itself."

"The one improvement I would like to see in Gophish is the booting up of the images, as it sometimes takes a lot of time and could be improved."

"Currently, we do not think Gophish requires much improvement other than a better graphical user interface."

"I would rate it a seven. It is quite good and free software, but it needs more substance."

"Regarding how Gophish can be improved, the latest update is from 2022."

"I think Gophish could be improved because it is effective for its purpose, but there are certain features that can be enhanced."

"Although the tool is very good, I think there could be some improvements, especially when it comes to leveraging AI for testing and also when it comes to the expansion beyond email phishing."

"Gophish can be improved in that it is an open-source solution and there is a bottleneck issue related to sending emails."

More Gophish cons

"However, the things that do not work as well include its high dependency on data quality and very limited transparency in how recommendations are generated, which needs to improve."

"An area for development with XGEN AI is providing more features for complex or project-specific code, better analysis across multiple codebases or services, and deeper integration with the development tools would make it even more useful for day-to-day work."

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Top Industries

By visitors reading reviews

Construction Company

25%

Manufacturing Company

11%

University

10%

Comms Service Provider

Construction Company

26%

Comms Service Provider

25%

Manufacturing Company

11%

Outsourcing Company

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	6
Large Enterprise	9

No data available

Questions from the Community

What is your experience regarding pricing and costs for Gophish?

My experience with pricing, setup costs, and licensing shows that the setup cost is not very high; Gophish is completely free, as it is an open-source tool.

See all answers

What needs improvement with Gophish?

I believe Gophish can be improved in a few areas. First, the user interface could be made more modern and beginner-friendly. The current setup is simple, but for a new user, campaign creation, land...

See all answers

What is your primary use case for Gophish?

My main use case for Gophish is to run a phishing awareness campaign inside an organization in a safe and controlled way. For example, instead of waiting for a real attacker to send a fake email to...

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What is your experience regarding pricing and costs for XGEN AI?

My experience with pricing, setup cost, and licensing is that it is in line with other similar providers we have used. I would say pricing is comparable, and the licensing is based on subscription ...

See all answers

What needs improvement with XGEN AI?

One of the improvements I would suggest for XGEN AI is the use of hybrid models and asking real quality questions to the users. Additionally, product attributes or data quality needs to be improved...

See all answers

What is your primary use case for XGEN AI?

Primarily, our use case for XGEN AI is to advise clients on how to use AI for conversational chatbots. A specific example of how I have used XGEN AI in my work is that we have advised clients on AI...

See all answers

Comparisons

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Product Reports

Buyer's Guide

Gophish

September 2026

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Buyer's Guide

AWS Marketplace

September 2026

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Overview

Gophish is an open-source phishing toolkit aimed at simplifying the creation and execution of phishing campaigns for cybersecurity professionals.

Designed to cater to organizations seeking to enhance their security awareness, Gophish offers a streamlined process for launching phishing simulations. It provides a customizable environment, allowing users to simulate real-world phishing scenarios efficiently. With its user-friendly interface, even those with limited technical skills can easily navigate and deploy effective campaigns. Gophish has become a vital tool for companies looking to test employee susceptibility to phishing attacks and refine their security protocols.

What are the key features of Gophish?

Campaign Automation: Automate phishing campaigns with pre-designed templates and schedules.
Customizable Landing Pages: Easily create and edit landing pages to closely mimic real phishing sites.
Real-time Reporting: Obtain immediate results and insights for each campaign to assess effectiveness.
User Management: Organize targets into groups for specific and detailed phishing simulations.

What benefits and ROI can users expect?

Enhanced Security Awareness: Users gain valuable insights into employee responses to phishing attempts.
Cost-effective Training: Reduces the need for expensive external security consultants.
Improved Incident Response: Helps organizations develop more robust protocols against security threats.
Scalable Solutions: Easily manage small to large-scale campaigns with minimal operational impact.

Gophish is widely adopted across banking, healthcare, and retail industries to tackle specific challenges related to phishing risks. In banking, it helps simulate threats that target customer financial information. Healthcare organizations leverage it to protect sensitive patient data by educating staff to recognize phishing attempts. In retail, Gophish assists in safeguarding consumer transaction data. Its adaptability and effectiveness make it a favored choice for diverse industry needs.

HailBytes

XGEN AI specializes in delivering advanced AI-driven solutions tailored for businesses seeking cutting-edge technology and impressive performance in digital transformation.

XGEN AI stands out for its robust suite of tools that propel business efficiency. It is designed to cater to diverse sectors, ensuring a seamless integration of AI into daily operations. Its intuitive platform offers users an enhanced experience by leveraging data-driven insights to optimize processes.

What are the key features of XGEN AI?

AI-Powered Analytics: Provides in-depth data analysis to improve decision-making.
Customizable Solutions: Tailors the functionality to match specific business needs.
Scalability: Grows with your business without performance lags.
Seamless Integration: Easily integrates with existing systems.

What benefits should you evaluate?

Cost Efficiency: Reduces operational costs with automated processes.
Improved Accuracy: Enhances accuracy through precise data analysis.
Increased Productivity: Boosts productivity by streamlining workflows.
Enhanced Competitiveness: Gives a competitive edge with innovative technology.

Industries utilizing XGEN AI typically implement it in sectors such as finance, healthcare, and retail, optimizing tasks like data processing, customer interaction, and logistical operations. The adaptability of AI applications allows for effective solutions regardless of industry size or complexity.

Free Report: Gophish vs. XGEN AI

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