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Gophish vs Smile Digital Health comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gophish
Ranking in AWS Marketplace
2nd
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Smile Digital Health
Ranking in AWS Marketplace
27th
Average Rating
9.4
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of Gophish is 0.2%, up from 0.2% compared to the previous year. The mindshare of Smile Digital Health is 0.2%, down from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Gophish0.2%
Smile Digital Health0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

JC
Administrador de sistemas informaticos en red at a consultancy with 201-500 employees
Phishing awareness campaigns have improved training impact but still need smarter automation
I think Gophish could be improved with more automation, for instance. It is great that you can create templates, schedule them, and do everything you want in Gophish, but it would be nice to have a small integrated AI model with which you could create email templates and phishing templates. It would be nice if Gophish implemented artificial intelligence. I wish Gophish could provide more support and be more advanced and that they continue developing it because it seems that Gophish does not get many updates, and I think they need to implement more features. It is great because it is free, but it needs more features. It would be cool if there was an artificial intelligence model that could create phishing campaigns or templates or email templates for you integrated within Gophish. I would rate it a seven. It is quite good and free software, but it needs more substance. It also depends on the number of clients a company has; it may be necessary to launch Gophish in a staggered way, which I also think is a drawback Gophish has. The issue is that if there are many people being targeted, for example, 5,000 employees in a company and you send 5,000, it may be that sending so many messages gets blocked by the security systems companies have. I think that Gophish could also improve the message sending flows. I gave it a seven because there are things to improve and it is not perfect. As I said before, it would be nice if templates could be created with AI, integrated into Gophish using an API with Gemini or ChatGPT or whichever, but the point is that it would be nice if the sending flows at large scale were better managed. When you send a phishing campaign to 5,000 people, you have to send it in sections in a staggered way, for example: to these 5,000 people it is going to be sent between eight in the morning and four in the afternoon. If you send them all at once, the phishing may get blocked and then the campaign has no effect. I would like it if Gophish implemented more improvements because they are needed, as it is kind of a bit stagnant. I hope that in the future they add more improvements including creating personalized templates with artificial intelligence and improving the message sending flows.
EK
Software Engineer at GigaTECH
Structured FHIR workflows have enabled me to focus on interoperability and business logic
In terms of improvements for Smile Digital Health, there was not anything major that stood out as broken or missing for my use case or the company's needs. Most of what we required was handled well. If I had to nitpick, I would say sometimes the learning curve and visibility into what is happening under the hood could be tricky, especially when debugging across multiple systems. A bit more straightforward observability or clearer error messaging would have made troubleshooting faster. However, I did not find anything that prevented us from accomplishing our tasks, and I was very satisfied.If I had to add something about needed improvements, it would relate to documentation. The platform itself is solid, but when working across multiple systems, it was not always obvious where an issue originated—whether it was from our Java services, an external system, or how Smile Digital Health interpreted a FHIR resource. Clearer guided troubleshooting or examples in the documentation could have helped with those edge cases. However, integration-wise, it worked fine for what we needed; during tricky moments, I sometimes had to dig deeper to understand where and what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The best features Gophish offers are that it is free and it can detect if the user reads the email, clicks the email, and submits the info in your attachment."
"Gophish has had a positive impact on my organization because it is open source, so it is free."
"Gophish is one of the easiest tools that I can see available online, and a significant advantage is that it is free of cost and open source."
"Gophish has positively impacted my organization by increasing awareness among my employees."
"Gophish has impacted my organization positively in terms of security awareness, as I have noticed fewer phishing incidents and more responses towards reporting phishing emails as specific improvements."
"Gophish has positively impacted my organization by helping my team reach our goals."
"I really appreciate using Gophish because it is open-source and non-paid, which provides cost savings for the company and allows modifications so you can use it in your own way."
"Gophish is a good structure and a good technological innovation that deserves to be studied and much better known by the world because not everyone knows Gophish."
"Smile Digital Health offers excellent features including their health data platform, Omni, which can perform 250,000 transactions a second, making it beneficial for getting data ready for analysis, regardless of the type of analysis needed."
"If you are a small or medium-sized company that needs a clinical data repository, Smile Digital Health is definitely the cheaper alternative for those looking into using a clinical data repository."
"From what I saw, the positive impact of Smile Digital Health on my organization is that it reduced the amount of custom infrastructure we had to build."
 

Cons

"Although the tool is very good, I think there could be some improvements, especially when it comes to leveraging AI for testing and also when it comes to the expansion beyond email phishing."
"Currently, we do not think Gophish requires much improvement other than a better graphical user interface."
"Regarding how Gophish can be improved, the latest update is from 2022."
"The improvement I want to be made to Gophish is at the DNS level."
"When I send to more than 300 recipients, I am forced to split it into several sends because the tool doesn't behave effectively and freezes."
"The customer support needs improvement."
"For Gophish, there is a lack of integration with MFA and cookie captures that are more advanced attack methods."
"Gophish can be improved by adding more languages and maybe a web version for it, a SaaS platform."
"If I had to nitpick, I would say sometimes the learning curve and visibility into what is happening under the hood could be tricky, especially when debugging across multiple systems."
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Top Industries

By visitors reading reviews
Construction Company
26%
Manufacturing Company
10%
University
10%
Comms Service Provider
8%
Insurance Company
36%
Construction Company
26%
Financial Services Firm
6%
Comms Service Provider
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise6
Large Enterprise9
No data available
 

Questions from the Community

What is your experience regarding pricing and costs for Gophish?
My experience with pricing, setup costs, and licensing shows that the setup cost is not very high; Gophish is completely free, as it is an open-source tool.
What needs improvement with Gophish?
I believe Gophish can be improved in a few areas. First, the user interface could be made more modern and beginner-friendly. The current setup is simple, but for a new user, campaign creation, land...
What is your primary use case for Gophish?
My main use case for Gophish is to run a phishing awareness campaign inside an organization in a safe and controlled way. For example, instead of waiting for a real attacker to send a fake email to...
What is your experience regarding pricing and costs for Smile Digital Health?
My experience with pricing, setup cost, and licensing for Smile Digital Health is that they are very reasonable, with the partner training making the implementation and setup a turnkey process.
What needs improvement with Smile Digital Health?
Smile Digital Health’s offerings are mature and reliable. Continued investment in implementation accelerators, expanded preconfigured mappings, automated validation, and user-friendly configuration...
What is your primary use case for Smile Digital Health?
My primary use case is Smile Digital Health’s Omni platform for standards-based processing of healthcare data using FHIR. We use its FHIR-based capabilities to transform disparate healthcare data i...
 

Comparisons

No data available
 

Overview

Find out what your peers are saying about Gophish vs. Smile Digital Health and other solutions. Updated: July 2026.
909,948 professionals have used our research since 2012.