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Gophish vs Insights Hub comparison

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Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Gophish
Ranking in AWS Marketplace
2nd
Average Rating
8.6
Number of Reviews
22
Ranking in other categories
No ranking in other categories
Insights Hub
Ranking in AWS Marketplace
10th
Average Rating
8.2
Number of Reviews
4
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of October 2026, in the AWS Marketplace category, the mindshare of Gophish is 0.2%, up from 0.2% compared to the previous year. The mindshare of Insights Hub is 0.2%, down from 5.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
AWS Marketplace Mindshare Distribution
ProductMindshare (%)
Gophish0.2%
Insights Hub0.2%
Other99.6%
AWS Marketplace
 

Featured Reviews

JC
Administrador de sistemas informaticos en red at a consultancy with 201-500 employees
Phishing awareness campaigns have improved training impact but still need smarter automation
I think Gophish could be improved with more automation, for instance. It is great that you can create templates, schedule them, and do everything you want in Gophish, but it would be nice to have a small integrated AI model with which you could create email templates and phishing templates. It would be nice if Gophish implemented artificial intelligence. I wish Gophish could provide more support and be more advanced and that they continue developing it because it seems that Gophish does not get many updates, and I think they need to implement more features. It is great because it is free, but it needs more features. It would be cool if there was an artificial intelligence model that could create phishing campaigns or templates or email templates for you integrated within Gophish. I would rate it a seven. It is quite good and free software, but it needs more substance. It also depends on the number of clients a company has; it may be necessary to launch Gophish in a staggered way, which I also think is a drawback Gophish has. The issue is that if there are many people being targeted, for example, 5,000 employees in a company and you send 5,000, it may be that sending so many messages gets blocked by the security systems companies have. I think that Gophish could also improve the message sending flows. I gave it a seven because there are things to improve and it is not perfect. As I said before, it would be nice if templates could be created with AI, integrated into Gophish using an API with Gemini or ChatGPT or whichever, but the point is that it would be nice if the sending flows at large scale were better managed. When you send a phishing campaign to 5,000 people, you have to send it in sections in a staggered way, for example: to these 5,000 people it is going to be sent between eight in the morning and four in the afternoon. If you send them all at once, the phishing may get blocked and then the campaign has no effect. I would like it if Gophish implemented more improvements because they are needed, as it is kind of a bit stagnant. I hope that in the future they add more improvements including creating personalized templates with artificial intelligence and improving the message sending flows.
PT
OT Expert at a manufacturing company with 10,001+ employees
Energy dashboards have given us clear cost insights and guide data driven production decisions
I hope Insights Hub can support a UMS idea and solution in the future. If we have a UMS hub or data center, Insights Hub could integrate with our database, allowing us to share one data center regardless of whether it is our MES system, SCADA system, or Insights Hub, which would be more efficient for a global company. Insights Hub could connect to our UMS data center, which would eliminate the need to rebuild a connection between the shop floor and Insights Hub. Additionally, Insights Hub could support MES functions, allowing us to integrate with the production line and transfer the ERP order from the ERP to our shop floor, thus helping the ERP be more efficient. This would include performing a buy-off from the shop floor to the ERP and adjusting the production plan for the ERP production order for greater efficiency in our production planning. I hope we can achieve MES functions in an IoT solution such as Insights Hub. One point I am not so satisfied with regarding Insights Hub is the gateway, which I believe runs on a Linux or Unix OS but does not display well for our end-users. This requires us to ask for help and support from our IT department as we cannot perform what we can do with a Windows device, such as RDP to the gateway and monitor any issues inside. Sometimes we do not know the issue exactly and have to check the log, which is very complex for the end-user.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Gophish has really improved security awareness in my organization."
"I would say not to think twice and to use Gophish; it is a good tool with excellent features and a good dashboard, so there is no reason to keep looking elsewhere."
"Gophish is stable and very reliable, and it has never let us down."
"Gophish, despite being a free tool, fits very well because it has all the features we need, from creating landing pages and creating the email to tracking the click traffic and the ingestion of information."
"The impact it has had is that we have been able to sell it to clients who, for example, do not have the money to pay for a platform because they are small startups, and so with Gophish we create a solution that is cheaper for them."
"The best feature that Gophish offers is its customizability; it makes everything look very professional and makes tracking very easy."
"Using Gophish has helped me reduce my efforts and make more requests, allowing me to conduct many more phishing attacks in a shorter period."
"Gophish is one of the easiest tools that I can see available online, and a significant advantage is that it is free of cost and open source."
"Given that great variety and diversity of machines, the main characteristic of Insights Hub is that it allows me to talk to that diversity of machines, and therefore I can extract data from them and monitor my plant without needing to use additional developments or additional configurations."
"Insights Hub has provided significant positive impact to my organization, including 30 to 50 percent faster incident resolution, fewer SEV one outages, reduced alert fatigue by 20 to 30 percent, better SLA compliance, and increased customer satisfaction."
"Insights Hub is an overall major good framework for everybody to monitor the shop floor."
"Insights Hub is a good IoT solution and cloud solution, with easy to normal implementation difficulty for a company, and it can provide some help for our company to do modifications or adjustments."
 

Cons

"The feature of actually taking the website's source code might be something which is not so ethical, because you're copying from the main website even though you're learning."
"Gophish can be improved in that it is an open-source solution and there is a bottleneck issue related to sending emails."
"Gophish can be improved by adding more languages and maybe a web version for it, a SaaS platform."
"The one improvement I would like to see in Gophish is the booting up of the images, as it sometimes takes a lot of time and could be improved."
"The customer support needs improvement."
"The improvement I want to be made to Gophish is at the DNS level."
"Currently, we do not think Gophish requires much improvement other than a better graphical user interface."
"Although the tool is very good, I think there could be some improvements, especially when it comes to leveraging AI for testing and also when it comes to the expansion beyond email phishing."
"As of now, Insights Hub is an under-developed platform, so there is no organization-level impact."
"Insights Hub has a connection with Grafana, but I would like it to be improved."
"One point I am not so satisfied with regarding Insights Hub is the gateway, which I believe runs on a Linux or Unix OS but does not display well for our end-users."
"The learning curve is steep as it requires skill to fully utilize and is not very beginner-friendly, and querying can be complex."
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Top Industries

By visitors reading reviews
Construction Company
25%
Manufacturing Company
11%
University
10%
Comms Service Provider
8%
Insurance Company
64%
Construction Company
11%
Comms Service Provider
5%
Outsourcing Company
4%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business9
Midsize Enterprise6
Large Enterprise9
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise4
 

Questions from the Community

What is your experience regarding pricing and costs for Gophish?
My experience with pricing, setup costs, and licensing shows that the setup cost is not very high; Gophish is completely free, as it is an open-source tool.
What needs improvement with Gophish?
I believe Gophish can be improved in a few areas. First, the user interface could be made more modern and beginner-friendly. The current setup is simple, but for a new user, campaign creation, land...
What is your primary use case for Gophish?
My main use case for Gophish is to run a phishing awareness campaign inside an organization in a safe and controlled way. For example, instead of waiting for a real attacker to send a fake email to...
What needs improvement with Insights Hub?
Insights Hub has a connection with Grafana, but I would like it to be improved.
What is your primary use case for Insights Hub?
Insights Hub is used for monitoring equipment in the plant, mainly for OEE calculation. Within Insights Hub, Mendix has an application called OEE Hub, which allows me to connect the machines to the...
 

Overview

Find out what your peers are saying about Gophish vs. Insights Hub and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.