Google Analytics 360 vs Tealium Customer Data Hub comparison

"The User Explorer is a definite favorite because it allows us to pinpoint a user and check their entire journey through our website including all the events triggered and the pages visited."

"As an SEO and digital marketing professional, the two features I have found the most valuable about Google Analytics are the Acquisition tracking and the Goal tracking."

"It is packed with many of the same reports you'll find in high-priced solutions, especially concerning data relating to real-time visitor tracking."

"With Google Analytics, we obtain different metrics from all of the clients that enter our web environment."

"Our organization has improved because we have solid data that we can use to analyze the impact of our public policies."

"The feature I like the most in Tealium Customer Data Hub is AudienceStream CDP. It's the main product with many features, allowing us to build complex and straightforward use cases directly. Tealium Customer Data Hub is an easy tool to use. The client and server sides are user-friendly, especially the server side, including Tealium CDP, EventStream, and AudienceStream. Marketers without technical knowledge can quickly build use cases in audiences and connect them to vendor channels. No technical knowledge is required for these users. The platform offers easy integration and implementation. While technical aspects exist for building more complex use cases, a marketer can directly develop and implement use cases quicklyin the platform."

"The tool offers a wide variety of extension stacks."

"The best thing about Tealium is that we can customize the tracking features."

"The vast amount of native connectors that Tealium has in its marketplace is valuable to us."

"The tool helps us see the audience's journey."

"The baseline creation of the tags is one of the tool's features that I like."

"The product's initial setup phase is very easy."

"We can create our segments and users in a field. Creating segments in Tealium using AudienceStream is easier than using any other filter."

"If you do not use JavaScript, you will be invisible to Google Analytics. If you have the option of JavaScript disabled in your browsers, you will be invisible to the data, since the tool will not be able to register you."

"An area where I would like to see improvement in Google Analytics is the auto-syncing of functions in Google Tag Manager into Goal tracking."

"The sampling of data is definitely a pain point since we don't have an actual understanding of the data."

"They can improve their Android app."

"Beginner users access the live help section a lot, because of how confusing it is, so it would not be bad if the function was located within the administration section."

"Sometimes, the statistics are not updated in real-time and it takes a little time. There are pages where it updates faster than others."

"Tealium AudienceStream does not support concurrent development."

"It would be good if the tool had a console inside it to help meet complex requirements."

"The solution’s user interface could be improved."

"Sometimes, the trace ID does not work properly."

"Sometimes, the extensions do not load properly before and after events."

"We did have a couple of incidences where the CDN was possibly not resolving."

"Tealium lags is in the tag templates."

"Some areas need attention in terms of improvements for the Tealium Customer Data Hub. For example, audience sizing could be improved because it can only process up to one lakh users per day when trying to get a historical audience. Improvements are also needed in areas like dashboarding. Although they have introduced new features like Audience Insights, there's still room for enhancement."

"The installation cost is really low and does not require a team with a super performance to run."

"In Tealium, there is something called events, and the pricing is dependent on the event. You will be charged only if you have active data flowing it in and out."

"Tealium's pricing can be expensive compared to others, but it's worth the investment due to its extensive features and capabilities."

"The tool's price is somewhere in the middle, meaning it is not too expensive and not too cheap either. The pricing model comes with flexibility."

"It's not as expensive as other tools."

"The price is based on event volume."

"Tealium Customer Data Hub is an expensive solution, but it is not more expensive than Adobe."