Google Analytics 360 vs Matomo vs Piwik PRO Marketing Suite comparison

Google and Matomo are both solutions in the Web Analytics category. Google is ranked #3 with an average rating of 9.0, while Matomo is ranked #5. Google holds a 12.4% mindshare in WA, compared to Matomo’s 9.4% mindshare. Additionally, 90% of Google users are willing to recommend the solution.

Google Analytics 360

Read 16 Google Analytics 360 reviews

1,011 Views
566 Comparison Views

90% willing to recommend

Matomo

460 Views
460 Comparison Views

Piwik PRO Marketing Suite

59 Views
59 Comparison Views

Google Analytics 360

Matomo

Piwik PRO Marketing Suite

Comparison Buyer's Guide

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Executive Summary

We performed a comparison between Google Analytics 360, Matomo, and Piwik PRO Marketing Suite based on real PeerSpot user reviews.

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics.

To learn more, read our detailed Web Analytics Report (Updated: September 2025).

Buyer's Guide

Web Analytics

September 2025

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Helped 868,029 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Mindshare comparison

As of September 2025, in the Web Analytics category, the mindshare of Google Analytics 360 is 12.4%, up from 8.5% compared to the previous year. The mindshare of Matomo is 9.4%, down from 11.9% compared to the previous year. The mindshare of Piwik PRO Marketing Suite is 0.5%, down from 0.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Web Analytics Market Share Distribution
Product	Market Share (%)
Google Analytics 360	12.4%
Matomo	9.4%
Piwik PRO Marketing Suite	0.5%
Other	77.7%

Web Analytics

Featured Reviews

Navcharan Singh

Assistent Seo Manager at RTDS

Have improved decision-making with effective reporting

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsampled reports available in the product. The cloud type needs to be specified whether it's public, private, or hybrid. The overall rating for Google Analytics 360 is 9 out of 10, where 10 represents the best product.

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Top Industries

By visitors reading reviews

Computer Software Company

14%

Insurance Company

10%

Financial Services Firm

10%

Retailer

Construction Company

11%

Computer Software Company

11%

Financial Services Firm

11%

Insurance Company

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	14
Midsize Enterprise	2
Large Enterprise	1

No data available

Questions from the Community

What needs improvement with Google Analytics?

My general rating for Google Analytics 360 is nine out of ten, where ten is the best. This is the most important ques...

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What is your primary use case for Google Analytics?

For Google Analytics 360, I can describe a few use cases and their purposes.

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What advice do you have for others considering Google Analytics?

Several positive aspects about the product stand out as advantages. Valuable insights can be gained from the unsample...

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Comparisons

Tealium Customer Data Hub vs Google Analytics 360

Compared 26% of the time

Amplitude vs Google Analytics 360

Compared 16% of the time

WebTrends vs Google Analytics 360

Compared 12% of the time

StatCounter vs Google Analytics 360

Compared 7% of the time

Segment vs Google Analytics 360

Compared 5% of the time

More Google Analytics 360 Competitors

Amplitude vs Matomo

Compared 54% of the time

Mixpanel vs Matomo

Compared 16% of the time

Heap vs Matomo

Compared 10% of the time

More Matomo Competitors

No data available

Product Reports

Buyer's Guide

Web Analytics

September 2025

Download Google Analytics 360 product report

Buyer's Guide

Web Analytics

September 2025

Download Matomo product report

Buyer's Guide

Web Analytics

September 2025

Download Piwik PRO Marketing Suite product report

Also Known As

Google Attribution 360

Piwik

No data available

Overview

Enterprise-class web analytics. Google Analytics not only lets you measure sales and conversions, but also gives you fresh insights into how visitors use your site, how they arrived on your site, and how you can keep them coming back.

Delivered on Google's world-class platform.

Google

Matomo is the only analytics platform that gives you full control over your data and more.

Matomo

The Piwik PRO Marketing Suite allows users to quickly gain powerful insights with data segmentation, data activation, user-centric reporting, and painless tag implementation while ensuring complete data security.

Piwik PRO

Sample Customers

Air Show Buzz, AlfaStrakhovanie, Amari, Global Tech LED, Klarna, La Tienda, Nissan Motor Company, Rasmussen College, Shoes of Prey, Twiddy

T-Mobile, Wikimedia, Forbes, Sharp, Oxfam

Accenture, CivicPlus, Sleeknote, HP, Wurth, NSF, Government of Canada

Find out what your peers are saying about Snowflake Computing, Amplitude, Google and others in Web Analytics. Updated: September 2025.

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868,029 professionals have used our research since 2012.