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IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
Whether you’re an IT technician or a CTO, it’s tempting to focus on data, rather than the people behind the numbers. Glassbox gives you a deeper understanding of your customers by helping identify the reasons why they do or don’t interact with your platform in the way you intended. Representing a comprehensive suite of services, Glassbox can add transparency and clarity to every aspect of your online presence - from troubleshooting and testing, to revealing why your new product isn’t gaining the traction it deserves.
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