FullStory vs Social CX comparison

Meet FullStory, the app that captures all your customer experience data in one powerful, easy-to-use platform. Our tiny script unlocks pixel-perfect session playback, automatic insights, funnel analytics, and robust search and segmentation – empowering everyone in your organization to help build the best online experience for your customers.

FullStory takes a fundamentally different approach to understanding your customer experience. One tiny script unlocks pixel-perfect playback, automatic insights, funnel analytics, and robust search and segmentation – all without the need to manually tag your site’s code.

FullStory’s playback perfectly captures even the gnarliest single-page apps built on any JavaScript framework. They’re not just videos either, our playbacks are fully-working recreation of your site, code and all, so they look great on any size screen and no detail is ever lost, no matter how tiny. A/B testing? Dynamic URLs? No problem. Our recordings present a 100% faithful recreation of the site as your customer experienced it.

Plus, we capture the entire DOM and all assets, mutations and customer actions. That’s way more than any other playback or CX tool. Every click, keypress, page transition and more, all automatically indexed (without the need for manual tagging) so you can search on anything at anytime.

By capturing more customer experience data than any other solution in one powerful, easy-to-use platform, FullStory is able to empower everyone in an organization to help build the best online experience for their customers.

Social CX is tailored for enhancing customer interactions by leveraging social media engagement. It helps businesses centralize communication, enabling efficient management of customer queries and interactions through a robust digital platform.

This powerful tool is crafted to elevate customer experience, allowing businesses to manage interactions across social media channels seamlessly. With advanced analytics and real-time tracking, companies can gain insights into customer behavior patterns and respond swiftly to inquiries. It facilitates better connection and engagement, aiming for improved customer satisfaction and brand loyalty.

• Multi-Channel Integration: Unifies messaging, allowing synchronized customer interactions across channels.
• Real-Time Analytics: Provides actionable insights to enhance marketing strategies.
• Automated Responses: Boosts efficiency by quickly addressing common customer queries.
• Sentiment Analysis: Measures customer emotions, aiding in personalized service.
• Customizable Dashboard: Offers flexibility to tailor metrics and reports to specific needs.

• Increased Engagement: Drives higher customer interaction rates through responsive service.
• Cost Savings: Automates customer support tasks, reducing operational costs.
• Enhanced Brand Loyalty: Strengthens relationships through personalized communication.
• Improved Response Times: Accelerates handling of customer service inquiries.
• Data-Driven Decisions: Enables informed business strategies through comprehensive data.

Industries such as retail, hospitality, and service sectors have implemented Social CX to improve interaction quality and streamline customer service. By integrating Social CX, companies in these fields can harness the power of social media to better understand customer needs, elevate their service levels, and ultimately foster stronger customer relationships.