Fivetran vs Unifi comparison

Fivetran and Unifi Software are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 8.1, while Unifi Software is ranked #58. Fivetran holds a 2.0% mindshare in DI, compared to Unifi Software’s 0.4% mindshare. Additionally, 90% of Fivetran users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Fivetran

Read 28 Fivetran reviews

4,168 Views
2,542 Comparison Views

90% willing to recommend

Unifi

Read 2 Unifi reviews

678 Views
414 Comparison Views

100% willing to recommend

Fivetran

Unifi

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Executive SummaryUpdated on Dec 19, 2024

Unifi and Fivetran compete in the data integration solutions category, each known for specific strengths. Fivetran has the upper hand in features for intricate data operations, while Unifi is more advantageous in pricing and support, particularly for businesses needing customized deployment.

Features: Unifi delivers robust data preparation, discovery tools, and emphasizes ease of collaboration and data governance. Fivetran is recognized for its automated ETL processes and a broad range of connectors, facilitating seamless data pipeline creation, which is ideal for complex data integrations.

Ease of Deployment and Customer Service: Unifi offers flexible deployment options well-suited to diverse IT environments, supplemented by strong customer service aiding in onboarding. Fivetran provides a straightforward deployment with automated updates, though its customer service is less direct compared to Unifi, making the latter preferable for those requiring extensive support and adaptability.

Pricing and ROI: Unifi presents a budget-friendly option with lower upfront and ongoing costs, leading to a quicker ROI. Although Fivetran incurs higher costs, it provides favorable ROI over time by minimizing manual data integration efforts, beneficial for businesses targeting long-term returns in demanding data settings.

To learn more, read our detailed Fivetran vs. Unifi Report (Updated: September 2025).

Buyer's Guide

Fivetran vs. Unifi

September 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

12th

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

Unifi

Ranking in Data Integration

58th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Governance (44th), Data Preparation Tools (12th)

Mindshare comparison

As of September 2025, in the Data Integration category, the mindshare of Fivetran is 2.0%, down from 2.0% compared to the previous year. The mindshare of Unifi is 0.4%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
Unifi	0.4%
Other	97.6%

Data Integration

Featured Reviews

Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

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Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"The simplicity and scalability are the strongest features of Fivetran."

"The portal is very intuitive and easy to use."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"SysTrack load is the best feature."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"For us, Fivetran has been able to scale both in terms of the data we bring into our warehouse and the amount of data that we use as well."

"The compare feature is the most valuable piece of it."

"The most valuable feature of Fivetran so far is the data replication; the real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline."

More Fivetran pros

"The controller makes it easy to control everything from one platform. The management is easy."

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

Cons

"It should have a few more monitoring functionalities."

"This solution needs to improve its real-time data and transformation availability."

"We use a separate tool for "reverse ETL", which is the opposite of what Fivetran does; it pushes data from your data warehouse back out to business applications. If Fivetran pulls data from those same applications, they should also enable users to push it back. I would love to do both ETL and reverse ETL in the same tool."

"More connectors are needed for exotic, popular, and rising star portals."

"There was a random change to our contract in a unilateral manner after the first year. The overall cost of using Fivetran was then unclear and this is the reason I would not recommend this solution."

"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."

"There is not a lot of options to customize the pipeline, and the cost is high."

"If Fivetran can build in more transformations, that would be really helpful in my opinion."

More Fivetran cons

"It's stable, but it depends on the office and location."

"There are issues with certain Apple devices."

Pricing and Cost Advice

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"I can't give exact amounts because that's based on usage, but it's more expensive than some of its competitors."

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."

"The product is reasonably expensive"

"I rate the pricing a six out of ten."

"The solution is affordable."

More Fivetran pricing and cost advice

"There is no license. The solution is free."

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Top Industries

By visitors reading reviews

Financial Services Firm

13%

Computer Software Company

12%

Manufacturing Company

11%

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	9
Midsize Enterprise	7
Large Enterprise	16

No data available

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

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Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

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How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

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Comparisons

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Compared 5% of the time

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Compared 4% of the time

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MuleSoft Anypoint Platform vs Unifi

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Product Reports

Buyer's Guide

Fivetran

September 2025

Download Fivetran product report

Buyer's Guide

Data Integration

August 2025

Download Unifi product report

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Fivetran vs. Unifi

September 2025

Free Report: Fivetran vs. Unifi

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