Fivetran vs Unifi comparison

Fivetran and Unifi Software are both solutions in the Data Integration category. Fivetran is ranked #12 with an average rating of 8.0, while Unifi Software is ranked #59. Fivetran holds a 2.0% mindshare in DI, compared to Unifi Software’s 0.5% mindshare. Additionally, 90% of Fivetran users are willing to recommend the solution, compared to 100% of Unifi Software users who would recommend it.

Fivetran

Read 29 Fivetran reviews

3,915 Views
2,349 Comparison Views

90% willing to recommend

Unifi

Read 2 Unifi reviews

698 Views
419 Comparison Views

100% willing to recommend

Fivetran

Unifi

Comparison Buyer's Guide

Download the report

Executive SummaryUpdated on Dec 19, 2024

Unifi and Fivetran compete in the data integration solutions category, each known for specific strengths. Fivetran has the upper hand in features for intricate data operations, while Unifi is more advantageous in pricing and support, particularly for businesses needing customized deployment.

Features: Unifi delivers robust data preparation, discovery tools, and emphasizes ease of collaboration and data governance. Fivetran is recognized for its automated ETL processes and a broad range of connectors, facilitating seamless data pipeline creation, which is ideal for complex data integrations.

Ease of Deployment and Customer Service: Unifi offers flexible deployment options well-suited to diverse IT environments, supplemented by strong customer service aiding in onboarding. Fivetran provides a straightforward deployment with automated updates, though its customer service is less direct compared to Unifi, making the latter preferable for those requiring extensive support and adaptability.

Pricing and ROI: Unifi presents a budget-friendly option with lower upfront and ongoing costs, leading to a quicker ROI. Although Fivetran incurs higher costs, it provides favorable ROI over time by minimizing manual data integration efforts, beneficial for businesses targeting long-term returns in demanding data settings.

To learn more, read our detailed Fivetran vs. Unifi Report (Updated: September 2025).

Buyer's Guide

Fivetran vs. Unifi

September 2025

Download the complete report

Helped 869,883 peers since 2012

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Fivetran

Ranking in Data Integration

12th

Average Rating

8.2

Reviews Sentiment

6.8

Number of Reviews

Ranking in other categories

Data Replication (3rd), Cloud Data Integration (7th)

Unifi

Ranking in Data Integration

59th

Average Rating

8.0

Reviews Sentiment

6.3

Number of Reviews

Ranking in other categories

Data Governance (45th), Data Preparation Tools (12th)

Mindshare comparison

As of October 2025, in the Data Integration category, the mindshare of Fivetran is 2.0%, down from 2.1% compared to the previous year. The mindshare of Unifi is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Data Integration Market Share Distribution
Product	Market Share (%)
Fivetran	2.0%
Unifi	0.5%
Other	97.5%

Data Integration

Featured Reviews

Vigneswar Jeyaraj

Manager at InfoCepts

Real-time data replication and integration streamline processes and enhance productivity

The most valuable feature of Fivetran so far is the data replication. The real-time data replication is what I see best in the market where it reduces the overhead of customers needing to maintain the pipeline. Even when an error occurs, it automatically tries to solve the issue without manual interaction needed. The effectiveness of Fivetran's pre-built connectors in enhancing my customer's productivity is significant because everything is easily configurable. The documentation is very clear, so there's no difficulty in finding the necessary steps. Everything is pre-documented. The pre-built connectors that are available are excellent. Most functionalities are covered, and in most cases, it works according to expectations.

Read full review

Doug Isabelle

Owner at Doc-IT

Good management and pricing but not great for enterprise environments

In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Fivetran is an easy-to-deploy solution for organizations looking at integrating a wide variety of data sources."

"You can manage all of your connectors individually, which gives you a very good ability to trace which one of your ETL processes is running and when."

"It is not like a traditional ETL, but it gives quite a lot of flexibility."

"The ease of setting up the connectors and transformations is highly valuable."

"Fivetran can perform data migration incredibly fast, depending on the source and target."

"The ease of usability is the most valuable feature. It's very easy and quick to set up. It also has a central hub as opposed to GoldenGate which is one direct interface. For GoldenGate I would have needed three interfaces whereas with HVR I have a central interface that manages everything."

"Overall, I would rate Fivetran nine out of ten."

"The simplicity of the solution is its valuable feature."

More Fivetran pros

"It's easy to manage and support the user, our guests, and our customers if they have a problem."

"The controller makes it easy to control everything from one platform. The management is easy."

Cons

"I would like Fivetran to implement additional resource monitoring and restriction policies."

"Their pricing has increased over the years, so it's not seen as an advantage anymore."

"The biggest area for improvement is in customization, particularly in how Fivetran socializes its tools."

"An in-line data quality checking capability is missing"

"The interface needs to be more user-friendly."

"The documentation is decent, but it's hard to find information online about Fivetran. For example, if you try to search for an error code, you won't find much information about it in forums."

"Fivetran should add more connectors because its competitors, like Airbyte, have more connectors."

"Some of the pain points we're looking at are trying to integrate some of the items in the Microsoft stack, so SharePoint and Excel, and then some of the newer Azure services."

More Fivetran cons

"There are issues with certain Apple devices."

"It's stable, but it depends on the office and location."

Pricing and Cost Advice

"The product is reasonably expensive"

"In the first year, we were given a very good discount. It was approximately 20,000 Euros per year. In the third year, we purchased credit for two years and the price was 33,000 Euros per year."

"The solution is affordable."

"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."

"The pricing model is okay and mid to large companies will not have an issue with it."

"I would say they're a little bit on the expensive side, and their contract process is not particularly good, but there is a lot of potential flexibility."

"Fivetran is very expensive, and its database-driven pricing model is outdated."

"I don't have the exact information, but I know it is high, and it is on a yearly basis. There is no additional cost for what we're doing. We're always open to doing things cheaper, so we might potentially implement a different solution."

More Fivetran pricing and cost advice

"There is no license. The solution is free."

See which vendors are best for you

Use our free recommendation engine to learn which Data Integration solutions are best for your needs.

See recommendations

869,883 professionals have used our research since 2012.

Top Industries

By visitors reading reviews

Financial Services Firm

12%

Computer Software Company

11%

Manufacturing Company

11%

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	10
Midsize Enterprise	7
Large Enterprise	16

No data available

Questions from the Community

What's the deal with the HVR software acquisition?

As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...

See all answers

Does HVR Software provide reliable insights?

I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...

See all answers

How much traffic can HVR Software handle?

As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...

See all answers

Ask a question

Earn 20 points

Comparisons

AWS Database Migration Service vs Fivetran

Compared 13% of the time

Oracle GoldenGate vs Fivetran

Compared 12% of the time

Qlik Replicate vs Fivetran

Compared 8% of the time

Informatica Intelligent Data Management Cloud (IDMC) vs Fivetran

Compared 6% of the time

Confluent vs Fivetran

Compared 4% of the time

More Fivetran Competitors

MuleSoft Anypoint Platform vs Unifi

Compared 34% of the time

Spring Cloud Data Flow vs Unifi

Compared 34% of the time

ibi DataMigrator vs Unifi

Compared 32% of the time

More Unifi Competitors

Product Reports

Buyer's Guide

Fivetran

October 2025

Download Fivetran product report

Buyer's Guide

Data Integration

September 2025

Download Unifi product report

Overview

Fivetran, the global leader in data movement, is trusted by companies like OpenAI, LVMH, Pfizer, Verizon and Spotify to centralize data from SaaS applications, databases, files, and other sources into cloud destinations, including data lakes. With high-performance pipelines, seamless interoperability, and enterprise-grade security, Fivetran empowers organizations to modernize their data infrastructure, power analytics and AI, ensure compliance, and achieve transformative business outcomes. Learn more at Fivetran.com

Fivetran

The Unifi Data Platform breaks down the barriers of operational data silos and democratizes information across the enterprise. At the heart of the platform is a comprehensive suite of self-service data discovery and preparation tools to empower business users. Employing machine learning and artificial intelligence technologies, and optimized for the cloud, Unifi predicts what the business user wants to visualize and then connects the resulting data natively to the BI tool for fast, accurate results.

Unifi Software

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure

Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.

Buyer's Guide

Fivetran vs. Unifi

September 2025

Free Report: Fivetran vs. Unifi

Find out what your peers are saying about Fivetran vs. Unifi and other solutions. Updated: September 2025.

DOWNLOAD NOW

869,883 professionals have used our research since 2012.

See our Fivetran vs. Unifi report.

See our list of best Data Integration vendors and best Cloud Data Integration vendors.

We monitor all Data Integration reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.