Try our new research platform with insights from 80,000+ expert users

Fivetran vs Unifi comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 19, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Fivetran
Ranking in Data Integration
14th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
29
Ranking in other categories
Data Replication (3rd), Cloud Data Integration (7th)
Unifi
Ranking in Data Integration
58th
Average Rating
8.0
Reviews Sentiment
6.3
Number of Reviews
2
Ranking in other categories
Data Governance (43rd), Data Preparation Tools (10th)
 

Mindshare comparison

As of November 2025, in the Data Integration category, the mindshare of Fivetran is 1.9%, down from 2.1% compared to the previous year. The mindshare of Unifi is 0.5%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Integration Market Share Distribution
ProductMarket Share (%)
Fivetran1.9%
Unifi0.5%
Other97.6%
Data Integration
 

Featured Reviews

Hafiz Usman - PeerSpot reviewer
Has accelerated data integration workflows and supports seamless development of custom connectors
I've worked extensively with Fivetran, mainly used for extraction purposes, and I've worked with the transformation element in it as well. Fivetran not only has built-in connectors but also provides SDK connectors, allowing us to develop our own connectors in an easy manner. I don't have to write raw Python scripts or dumping scripts; it offers straightforward examples and guidelines, making it much simpler to develop custom connectors inside Fivetran. We've been able to develop many custom connectors as well, which is unique and beneficial for having everything centralized instead of having those connectors located elsewhere. One of the best features by Fivetran is its clean, simple, and intuitive UI. It includes a transformation section where I can deploy my DBT queries and scripts. It also supplies good tracking capabilities for billing estimates and user permissions, allowing for customization to the desired level. The number of connectors it has remains a standout feature, and within connectors, the options available are very helpful. Although it sometimes appears static due to its built-in nature, it offers good flexibility for data transformation and caching, which I appreciate because it saves us extensive script-writing time.
Doug Isabelle - PeerSpot reviewer
Good management and pricing but not great for enterprise environments
In a high-density location, we're running into connectivity drops. There may be too many rouge devices broadcasting, and the devices is getting interference from another channel. The only to fix this is to reboot and we need something that reboots on the fly. We also need better security for VLANs and VPNs. There are issues with certain Apple devices. Technical support is not very helpful. The initial setup, which seemed straightforward at first, had to be redone. This may not have been the fault of the product. We're not sure what went wrong.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The portal is very intuitive and easy to use."
"Fivetran is an easy-to-deploy solution for organizations looking at integrating a wide variety of data sources."
"Fivetran is remarkably easy to use; I haven't encountered any other data integration tool that is as user-friendly."
"The ease of setting up the connectors and transformations is highly valuable."
"There's the general feature of the platform where it just makes it very easy to integrate different things, but I would say a specific difference is their integration of DBT,."
"The product is very easy to use and very easy to configure."
"The most valuable feature of Fivetran is that it only synchronizes what needs to be synchronized."
"The most important feature of the solution is its ability to build data pipelines in less time."
"The controller makes it easy to control everything from one platform. The management is easy."
"It's easy to manage and support the user, our guests, and our customers if they have a problem."
 

Cons

"If Fivetran can build in more transformations, that would be really helpful in my opinion."
"The solution is very expensive. I would like to have a better integration of the solution with Azure."
"Their pricing has increased over the years, so it's not seen as an advantage anymore."
"The connections with SAP must be improved."
"There is not a lot of options to customize the pipeline, and the cost is high."
"This solution needs to improve its real-time data and transformation availability."
"I would like for them to incorporate additional transformations. A valuable aspect of the product is that it does inflight transformations and that could be expanded."
"The experience of using SDK connectors can be improved, as it lacks computational power, which is an area that needs enhancement."
"There are issues with certain Apple devices."
"It's stable, but it depends on the office and location."
 

Pricing and Cost Advice

"The licensing costs are extremely high for the usage of somebody who has one GB or two GB of usage per day for real-time traffic. There are many other players in the market which are similarly priced or competitively priced. On average per month, it used to come around 12,000-15,000 USD, which is very high."
"The product is reasonably expensive"
"I rate the pricing a six out of ten."
"The solution is affordable."
"When you have a lot of workflows and complex use cases, pricing goes down as you use it more."
"The pricing model is okay and mid to large companies will not have an issue with it."
"I've heard that the license for HVR is a bit costly compared to its competitors, but since it's reliable and efficient, I think the customer shouldn't be bothered about the cost."
"Fivetran is very expensive, and its database-driven pricing model is outdated."
"There is no license. The solution is free."
report
Use our free recommendation engine to learn which Data Integration solutions are best for your needs.
873,085 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Computer Software Company
12%
Financial Services Firm
12%
Manufacturing Company
11%
Retailer
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business10
Midsize Enterprise7
Large Enterprise16
No data available
 

Questions from the Community

What's the deal with the HVR software acquisition?
As a user of HVR Software I followed this deal closely. Fivetran is apparently trying to establish more in its sector and by buying an already established data replication software, they become som...
Does HVR Software provide reliable insights?
I honestly can't think of another data replication software that can give you better statistics and insight than HVR Software. There's the feature for topology and statistics and both of them can ...
How much traffic can HVR Software handle?
As someone who works at a company where a high volume of information is replicated and has tried several data replication softwares, I can tell you that you're looking at the right one. HVR Softwar...
Ask a question
Earn 20 points
 

Overview

 

Sample Customers

Autodesk, Condé Nast, JetBlue, Morgan Stanley, OpenAI, LVMH, Pfizer, Verizon, SpotifyNational Australia Bank, Saks, Cemex, Okta, Dropbox, Pitney Bowes, World Fuel Services,Lufthansa, AutoZone, ASICS, ASOS, Coupa, Databricks, Hermes, New Relic, Intercom,Canva, Honeywell, Square, DocuSign, Nandos, Oldcastle Infrastructure
Big Incites, Cloudera, Flywheel Data, Hortonworks, MapR, Platfora, Qlik, Tableau Software, zData Inc.
Find out what your peers are saying about Fivetran vs. Unifi and other solutions. Updated: November 2025.
873,085 professionals have used our research since 2012.