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Digital.ai Deploy vs GitLab comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jan 7, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
6.8
The software improved operational efficiency, reduced costs, and enhanced project predictability, promising positive ROI within two years.
Sentiment score
6.1
GitLab boosts ROI by enhancing DevOps efficiency, time-saving automation, software security, and user satisfaction through broad project adoption.
Regarding release frequency, previously we had one to two releases per week, but now we achieve daily or on-demand releases, resulting in a three to five-fold increase in release frequency.
Site Reliability Engineer at a tech vendor with 1,001-5,000 employees
Migrating to GitLab is bringing time-saving benefits, and everything is easier to automate.
IT Manager at a tech company with 5,001-10,000 employees
We have saved time significantly, reducing deployment time from four hours to five minutes per deployment.
IT Software Architect at ANAC - Autorità Nazionale Anticorruzione
 

Customer Service

Sentiment score
7.0
Digital.ai Deploy support is praised for promptness and knowledge, but some report slow responses and ineffective resolutions.
Sentiment score
6.6
GitLab support varies by subscription, with paid users satisfied, while free users often use forums or internal resources.
We have rarely needed to escalate issues to technical support since GitLab usually runs seamlessly.
AWS DevOps/ Site Reliability Engineer at Tata Consultancy
I have interacted with architects for some advice during the implementation, and they were prompt in their response.
Platform Engineer & Manager at a computer software company with 51-200 employees
I have had meetings where they taught me, explained things, and provided guidance for starting from scratch.
IT Manager at a tech company with 5,001-10,000 employees
 

Scalability Issues

Sentiment score
5.9
Digital.ai Deploy is user-friendly and adaptable, efficiently scaling deployments despite some concerns about scalability features and potential failures.
Sentiment score
7.3
GitLab is praised for adaptability, handling diverse workloads and large architectures smoothly, though some on-premises scalability issues remain.
It has all the features required for our coding and deployment needs, which makes it scalable to our changing requirements.
Senior Application Developer at IBM
We're transitioning to OpenShift for future scalability with increased user numbers.
Platform Engineer & Manager at a computer software company with 51-200 employees
For scaling, other deployment options from GitLab's side need to be adopted.
Manager, Engineering at 7-Eleven
 

Stability Issues

Sentiment score
6.8
Digital.ai Deploy is stable with minimal downtime, though users note performance issues when managing multiple systems or environments.
Sentiment score
8.1
Users praise GitLab for stability and reliability with minimal downtime, highlighting its strong performance and high stability ratings.
I have not encountered any performance or stability issues with GitLab so far.
AWS DevOps/ Site Reliability Engineer at Tata Consultancy
The updates are frequent and demanding, happening at least once a week due to security reasons.
Chief Technology Officer at Acclym
We raised a request with GitLab support, but they were unable to help because they could not find the root cause of what went wrong.
Assistant Manager at a tech vendor with 10,001+ employees
 

Room For Improvement

Digital.ai Deploy needs an updated interface and documentation, with improved support due to performance issues and plugin challenges.
GitLab users want better integrations, documentation, project management, intuitive pipelines, enhanced security, user-friendly interface, and simplified pricing.
It would be beneficial to have a user-friendly interface for setting up these configurations, instead of just writing YAML files.
IT Manager at a tech company with 5,001-10,000 employees
It is essential to conduct proper testing, such as unit tests and code coverage, within the SDLC pipelines.
Manager, Engineering at 7-Eleven
GitLab can improve its user interface to make conflict resolution more user-friendly.
Senior Application Developer at IBM
 

Setup Cost

Digital.ai Deploy's setup costs range from €120k-€170k, with daily maintenance at €500, offering flexible licenses and volume discounts.
GitLab offers a free tier, with Premium at $19 and Ultimate at $99 per user monthly, plus optional CI/CD costs.
Even when working in other small organizations, we opted for GitLab as it was cost-efficient.
Senior Application Developer at IBM
The pricing of GitLab is reasonable, aligning with what I consider to be average compared to competitors.
IT Manager at a tech company with 5,001-10,000 employees
The price is high, and it limits user accessibility.
IT Software Architect at ANAC - Autorità Nazionale Anticorruzione
 

Valuable Features

Digital.ai Deploy streamlines complex deployments with "One Click" processes, extensibility, compliance management, and integration with multiple server environments.
GitLab excels in CI/CD pipelines, usability, integration, and automation, enhancing collaboration, productivity, and efficient DevOps workflows.
As we implement automated testing and DevSecOps, it speeds up the process by forty to sixty percent.
Platform Engineer & Manager at a computer software company with 51-200 employees
The Ultimate version offers enhanced features for security scanning through DAST and SAST analysis, which have greatly benefitted our project workflow.
IT Software Architect at ANAC - Autorità Nazionale Anticorruzione
By integrating GitLab as a DevOps platform, we have enhanced agility, improved our time to market, and different teams can work collaboratively on various projects.
Manager, Engineering at 7-Eleven
 

Categories and Ranking

Digital.ai Deploy
Ranking in Release Automation
14th
Average Rating
7.4
Reviews Sentiment
6.6
Number of Reviews
11
Ranking in other categories
No ranking in other categories
GitLab
Ranking in Release Automation
2nd
Average Rating
8.4
Reviews Sentiment
6.9
Number of Reviews
90
Ranking in other categories
Application Security Tools (11th), Build Automation (1st), Static Application Security Testing (SAST) (9th), Rapid Application Development Software (11th), Software Composition Analysis (SCA) (4th), Enterprise Agile Planning Tools (2nd), Fuzz Testing Tools (2nd), DevSecOps (1st)
 

Mindshare comparison

As of January 2026, in the Release Automation category, the mindshare of Digital.ai Deploy is 1.7%, up from 0.7% compared to the previous year. The mindshare of GitLab is 29.9%, down from 36.0% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Release Automation Market Share Distribution
ProductMarket Share (%)
GitLab29.9%
Digital.ai Deploy1.7%
Other68.4%
Release Automation
 

Featured Reviews

Dorian Sezen - PeerSpot reviewer
Managing Partner at Kloia
Good solution for heterogeneous enterprise environments that have different workflows
The solution is for heterogeneous enterprise environments that have different workflows like Kubernetes, Linux, Windows, and mainframe The solution creates a manifest file that caps the bridge between the developer and the system admin. The tool needs to improve on cloud-native GitOps. I have…
BasilJiji - PeerSpot reviewer
System Engineer at a retailer with 10,001+ employees
Role-based workflows have transformed daily deployments and improve team collaboration
GitLab has role-based access control, so when a team member needs to make a code change, they cannot directly apply it to the environment but must put in a merge request. Once a senior reviews the code and approves it, then it is implemented across the environment, making it safer and allowing everyone to experience the process. The best features GitLab offers are version control and automation, which are the major things that stand out to me. When it comes to access, the login is very smooth, with just one login integrated with our Okta, allowing everyone to log in easily. Deployments become much easier, and that is how GitLab helps. The automation features make my work easier because we use a tool called AWX, which is connected to GitLab. Whenever we run a job on AWX, it directly checks the code and uses it. Since the code is not preserved locally but kept in the cloud, it is safe and nobody can tamper with it. When it comes to safety, that is a major thing. Automation features allow the code to be accessed from any tools we use, so the jobs we run are helping tremendously and doing their work perfectly. For pipeline tasks, we have created a significant amount of pipelines, which are all hosted in GitLab. Running the pipelines has become much easier, and they are doing a perfect job, helping tremendously in our day-to-day activities. GitLab has positively impacted my organization because previously we stored code locally on servers, leading to many risks. Since GitLab came into our environment, our integration and deployments became much easier, helping our work become much smoother. Improvements from GitLab have led to better team collaboration because when several people are working, they can all edit the code and submit it as a merge request, and once approved, it reflects directly to the main branch. Many can work at the same time. When it comes to deployments, deploying has become much faster since we started using GitLab, and even if errors occur, we can spot them easily and troubleshoot, which has helped tremendously.
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Top Industries

By visitors reading reviews
Computer Software Company
17%
Insurance Company
13%
Financial Services Firm
13%
Healthcare Company
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
11%
Government
11%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business8
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business36
Midsize Enterprise10
Large Enterprise45
 

Questions from the Community

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Earn 20 points
What do you like most about GitLab?
I find the features and version control history to be most valuable for our development workflow. These aspects provide us with a clear view of changes and help us manage requests efficiently.
What is your experience regarding pricing and costs for GitLab?
We are currently using general GitLab, not GitLab Premium.
What needs improvement with GitLab?
GitLab can be improved by being more responsive in the UI and offering better pricing for premium features, which would be useful for small startups. While GitLab's CI/CD is powerful, it is somewha...
 

Also Known As

Deployit, XLDeploy, XebiaLabs XL Deploy
Fuzzit
 

Overview

 

Sample Customers

American Express, Xerox, Fandango, Rabobank, Cable & Wireless, Air France, 3M, GE, Liberty Mutual, EA
1. NASA  2. IBM  3. Sony  4. Alibaba  5. CERN  6. Siemens  7. Volkswagen  8. ING  9. Ticketmaster  10. SpaceX  11. Adobe  12. Intuit  13. Autodesk  14. Rakuten  15. Unity Technologies  16. Pandora  17. Electronic Arts  18. Nordstrom  19. Verizon  20. Comcast  21. Philips  22. Deutsche Telekom  23. Orange  24. Fujitsu  25. Ericsson  26. Nokia  27. General Electric  28. Cisco  29. Accenture  30. Deloitte  31. PwC  32. KPMG
Find out what your peers are saying about Digital.ai Deploy vs. GitLab and other solutions. Updated: December 2025.
879,768 professionals have used our research since 2012.