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Dell PowerStore vs Zadara comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
4.2
Everpure FlashArray offers reduced costs and maintenance, improved performance, and notable ROI through efficient resource usage and data management.
Sentiment score
5.3
Dell PowerStore users experience financial benefits through cost savings, efficiency, storage optimization, reduced power use, and increased stability.
Sentiment score
7.2
Zadara offers flexible, cost-effective storage expansion, with up to 50% savings and no major hardware investments, despite AWS comparisons.
Operational tasks such as provisioning storage and monitoring performance happen faster, and less downtime risk and hardware consolidation mean we support more workloads with fewer resources and less data center overhead.
System Engineer at a tech vendor with 10,001+ employees
We have never had an outage in my four and a half years, but in our company's ten or eleven years, there has never been any planned upgrades that required downtime.
System Engineer at Data Sciences Corporation
In the long term, spanning three to five years, the total cost of ownership becomes cheaper, considering power consumption, data center footprint, and NVMe technology usage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
If you purchase storage with 300 terabytes, you can easily achieve one petabyte of effective capacity.
Regional Sales Manager at New Horizon Computers
It's been trouble-free the entire time, with very high performance, as it has been designed and built properly.
Storage Engineer at a energy/utilities company with 1,001-5,000 employees
We have seen a return on our investment in Dell PowerStore; definitely our cost per terabyte has been very good compared to some of the other vendors that we would have been using previously, and our performance benchmarks have exceeded what we were expecting.
Director of Global Platform at a computer software company with 51-200 employees
The project had a calculated cost that was fifteen thousand dollars, and came to an amount of six to seven thousand dollars with Zadara.
Arquiteto De Cloud at Claro Brasil
The cost is not cheaper compared to AWS, and we have not seen the expected return on investment.
Cloud System Engineer at cloud251
I can see the return on investment because we are saving around 15 to 18% of the operational cost when compared to AWS.
AI product lead at Sortis
 

Customer Service

Sentiment score
8.2
Everpure FlashArray's globally available customer service excels in responsiveness and expertise, ensuring minimal downtime with proactive support.
Sentiment score
6.7
Dell PowerStore's customer support varies by region, with generally knowledgeable staff but occasional logistical delays and mixed response times.
Sentiment score
8.2
Zadara's customer service is praised for efficient, 24/7 support, proactive issue monitoring, and knowledgeable technical assistance worldwide.
Pure's support organization is responsive with minimal bureaucracy, making support a key factor in customer retention.
Director of Engineering at a computer software company with 1,001-5,000 employees
I would rate the technical support an 11 out of 10.
Cyber Security Consultant at Jonkoping Energi AB
Everpure FlashArray is probably not cheap storage, but it provides great performance, scalability, and everything a customer needs.
Sr. Engineer at a consultancy with 51-200 employees
I would rate the technical support of Dell PowerStore between nine and ten out of ten.
Solution Architect at CDA
They're responsive, knowledgeable, and have a quick turnaround.
Systems Engineer at a government with 11-50 employees
On a scale of one to ten, I would rate Dell support as a ten, focusing on that aspect alone, because it's what allows me to sleep at night.
Head of IT at a manufacturing company with 1,001-5,000 employees
We lack adequate response times and a 24/7 service level agreement.
Cloud System Engineer at cloud251
I rate the technical support from Zadara as nine out of ten.
IT Technical Architect at AVALIS
The support that Zadara provides feels like calling a friend for help.
AI product lead at Sortis
 

Scalability Issues

Sentiment score
6.9
Everpure FlashArray is praised for scalable modular design, though noted for challenges in large expansions and higher costs.
Sentiment score
6.8
Dell PowerStore offers scalable, adaptable solutions, efficiently handling growth and upgrades, ideal for medium to large businesses.
Sentiment score
7.9
Zadara provides seamless, scalable storage solutions with cost-effective resource expansion, ideal for dynamic business needs and budget adaptability.
A big banking client had around 300 petabytes of data on Pure Storage.
Manager, Infrastructure Services Storage & Backup Vmware UNIX at Mphasis
Our customers can scale up or scale out, raise the performance, and expand the storage spaces by investing every year.
Senior Ai Architect at Logicalis
We have successfully upgraded the controllers, scaled capacity, and scaled arrays without much impact on the system and with seamless planning.
Platform Engineer at a tech vendor with 5,001-10,000 employees
It has built-in health monitoring, and management is supported with VMware plugins, SNMP protocol, and it provides an HTML5 graphical interface.
Manager Solution Consulting at Accops Systems Pvt Ltd
The ability to add capacity in single drive increments is important to my organization, as it provides flexibility beyond the usual vendor-defined packs.
Technical Architect at Capgemini
The solution's scalability is a ten out of ten.
Pre Sales Manager at a tech services company with 51-200 employees
There is no need to worry about scalability because the virtual machine automatically detects the load and then takes the load balance.
AI product lead at Sortis
The Zadara team handled changes to hard drive RAID and the storage that made up all the logical part, and it was very transparent to the end user.
Arquiteto De Cloud at Claro Brasil
Zadara is a fully-fledged platform, and our customers are happy with its use.
Cloud System Engineer at cloud251
 

Stability Issues

Sentiment score
8.4
Everpure FlashArray ensures high reliability with minimal disruptions, offering robust stability and exceptional performance for mission-critical applications.
Sentiment score
7.7
Dell PowerStore is praised for stability, reliability, seamless updates, and high availability, becoming a trusted choice despite early issues.
Sentiment score
7.7
Users praise Zadara's stability and consistency, noting strong failover, smooth updates, and proactive support despite rare glitches.
For stability, I rate it a ten out of ten.
Senior Storage Administrator at a comms service provider with 5,001-10,000 employees
We have continuous 99.9% uptime and do not experience any users reporting performance issues due to latency.
Senior Storage Engineer at Ensono
The vision Pure Storage FlashArray offers through the GUI is clearer; we can discern the status, what is cabled, and how direct flash is enabled.
Technical Lead at Wipro Limited
When I removed all the cables, it failed over within five minutes.
Consultant
It's quite stable and reliable in general.
Architect at a comms service provider with 10,001+ employees
I have not experienced any downtime, bugs, or glitches, and it's much better than previous technologies.
Storage Backup Administrator at a tech vendor with 10,001+ employees
The security and control side, for what it offered, gave total stability.
Arquiteto De Cloud at Claro Brasil
 

Room For Improvement

Everpure FlashArray upgrades focus on user customization, cloud integration, scalability, encryption, automation, and reducing pricing for SMBs.
Dell PowerStore needs better pricing, data security, integration, NAS functionality, UI, and software stability for competitive advantage.
Zadara users recommend proactive updates, enhanced features, improved interfaces, better security, platform compatibility, and AI integration with pricing adjustments.
Integrating object storage into the FlashArray would benefit entry-level and SMB customers by offering a more unified solution.
Lead Technical Architect at ePlus Technology, inc.
Storing cold data on expensive arrays doesn't make financial sense, and tiering to any of the big three cloud providers would be advantageous.
Director of Engineering at a computer software company with 1,001-5,000 employees
As a technical professional, I lack visibility into the system logs.
Senior Network Engineer at Holy Redeemer Health System, Inc.
More detailed performance insights and predictive analytics would help resolve issues more proactively.
Dy General Manager at a outsourcing company with 51-200 employees
Pricing must also be considered, as Dell PowerStore is quite expensive compared to competitors in the market like HPE Alletra, Huawei Dorado, or Hitachi storage, for example.
Unit Head - Technology Services at Shahnawaz Ltd
The main reason why people move to Pure Storage is because it's simplified.
IT Director at a recreational facilities/services company with 10,001+ employees
Adding AI capabilities could enhance the offering as well.
Cloud System Engineer at cloud251
Maintenance can also be complicated, especially when deeper troubleshooting requires navigating the CLI and searching for logs.
IT Technical Architect at AVALIS
They currently look like simple PHP interfaces, but they need to customize and work on their interfaces and user interfaces significantly.
AI product lead at Sortis
 

Setup Cost

Everpure FlashArray offers cost-effective premium storage with predictable costs, justifying its price with performance, features, and reliability.
Dell PowerStore is cost-effective with great performance, despite high setup, expansion costs, and software licensing fees.
Zadara offers simple, competitive pricing aligned with IaaS, with flexible billing but has regional cost concerns in South Africa and Ethiopia.
They're expensive.
Director of Engineering at a computer software company with 1,001-5,000 employees
While they say it's free, we actually pay for support upfront.
Senior Network Engineer at Holy Redeemer Health System, Inc.
Some smaller organizations may find it slightly expensive, but for enterprises, when considering performance, future hardware investments, and overall benefits, it is a very cost-effective solution for mid and enterprise organizations.
Senior Storage Engineer at Ensono
Likely the cost is $400,000 whereas IBM may be $250,000.
Service Manager at a computer software company with 51-200 employees
Based on my experience, the cost of Dell PowerStore for around 500 GB of capacity is very competitive compared to any other platform in the market.
Deputy General Manager at HCLSoftware
I asked for a new quotation on a server, and it is quite expensive; it is really expensive.
Responsable Plateformes Et Cloud at a media company with 5,001-10,000 employees
The pricing is considered expensive.
Cloud System Engineer at cloud251
 

Valuable Features

Everpure FlashArray offers fast performance, scalability, and user-friendly management with data reduction, seamless upgrades, and comprehensive support.
Dell PowerStore offers high performance, scalability, and security with efficient data management, integration, and cost-effective storage expansion.
Zadara excels in cloud integration, offering flexible deployments, advanced management, multicloud support, and predictable costs for diverse customer needs.
FlashArray's integration with the Pure One instrument provides a centralized platform for efficient management of all arrays.
Presales Engineer at a manufacturing company with 1,001-5,000 employees
Another noteworthy aspect is their platform, Pure One, a cloud-based analytics platform that automatically creates a case and sends out a part if a disk or controller fails.
Lead Technical Architect at ePlus Technology, inc.
It handles internal data migration seamlessly in the background without going offline, achieving a hundred percent uptime.
Director of Engineering at a computer software company with 1,001-5,000 employees
My experience with Dell PowerStore's data resiliency has been positive; we have never had one go down on us.
Architect at a energy/utilities company with 10,001+ employees
Dell PowerStore offers unified storage, unlike HP or other storage that only provide pure SAN or pure NAS, as it supports CIFS, NFS, FC, and FCoE protocols, making it adaptable for customers looking for SAN and NAS together.
Product Manager, Dell Client Solutions at Team Computers
The feature that has made the biggest difference for me in Dell PowerStore is Snapshot, as it allows us to create a point-in-time copy of the data quickly, which is very useful for backup, testing, and faster recovery.
Dy General Manager at a outsourcing company with 51-200 employees
Zadara's impact on scalability and its competitive pricing compared to other market players positively affect my organization.
Analyst Level 3 at a comms service provider with 10,001+ employees
The most valuable feature is its storage management capability.
Cloud System Engineer at cloud251
Zadara's troubleshooting feature is very valuable for me.
IT Technical Architect at AVALIS
 

Categories and Ranking

Everpure FlashArray
Sponsored
Ranking in All-Flash Storage
3rd
Average Rating
9.0
Reviews Sentiment
7.2
Number of Reviews
231
Ranking in other categories
No ranking in other categories
Dell PowerStore
Ranking in All-Flash Storage
1st
Average Rating
8.8
Reviews Sentiment
6.7
Number of Reviews
233
Ranking in other categories
Data Warehouse (4th), NAS (2nd), Enterprise SAN (1st), NVMe All-Flash Storage Arrays (1st)
Zadara
Ranking in All-Flash Storage
23rd
Average Rating
8.6
Reviews Sentiment
7.5
Number of Reviews
15
Ranking in other categories
Software Defined Storage (SDS) (11th), Compute Service (9th), Public Cloud Storage Services (13th), File and Object Storage (13th)
 

Mindshare comparison

As of August 2026, in the All-Flash Storage category, the mindshare of Everpure FlashArray is 6.9%, up from 6.6% compared to the previous year. The mindshare of Dell PowerStore is 9.1%, down from 16.5% compared to the previous year. The mindshare of Zadara is 0.7%, up from 0.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
All-Flash Storage Mindshare Distribution
ProductMindshare (%)
Dell PowerStore9.1%
Everpure FlashArray6.9%
Zadara0.7%
Other83.3%
All-Flash Storage
 

Featured Reviews

Sowjanya MV - PeerSpot reviewer
Technical Lead at Wipro Limited
Has improved performance for mission-critical workloads and enabled seamless non-disruptive upgrades
The availability is 99.99%, which is the main factor any customer would need because their data should be available whenever they want to access it. This is one main critical thing. It is very easy to upgrade since Pure Storage FlashArray handles it well. Everything is non-disruptive now; previously, there were forklift shifts, but now that is not the case. Pure Storage FlashArray says no to forklift upgrades. Usually hardware requires downtime, but Pure Storage FlashArray has improved their footprint so that they are not asking for downtime; everything is just a non-disruptive activity, which is why customers are more inclined towards Pure Storage FlashArray. Customers want more of the models in their environment due to the performance they are giving, and everything is in one Pure1 Array console where we can view all the models on one page or just an orchestration tool. You don't miss anything; you have replication, notifications about replication, and details about which host groups replication is happening in and if that replication is successful or failed. On a daily basis, our purpose is to create volumes for infrastructure; our daily activities include creating volumes and mapping them to the host, doing any migrations from a VM, clearing the data stores, and carving the volumes to those VMs. One key factor is the data compression with a ratio of 5:1, focusing on space efficiency, inline deduplication, and the compression Pure Storage FlashArray works on; that is a major factor we can suggest to any customer. Analytical capabilities are crucial. Daily, we check the throughput and consumption, and Pure Storage FlashArray provides predictions for one year regarding usage. This prediction helps plan updates well ahead. For support, we just raise a case, and they follow up and get it done. There is also AI readiness, but with the model R2, we don't have much of that AI readiness. For others, we do have AI readiness that predicts capacity based on daily or monthly trends, enabling us to analyze how much space we need or if we need to expand the disk shelf. From an operational point of view, a good feature is that if you accidentally delete a volume, it will be retained in the destroyed state for the next twenty-four hours, which is not the same with any other vendor. I have worked in this storage domain for the past fifteen years, and this option is remarkable, benefiting any L1 or L2 engineer. Additionally, from a compliance perspective, Pure Storage FlashArray has REST APIs enabled. I have not explored automation much, but from a security standpoint, it is strong with encryption data. If you want to automate, you can easily integrate with all clouds and explore Pure Cloud for scheduling workloads, including volume creation. Customers find benefit in Pure Storage FlashArray's single management pane of glass due to the dual controller and active-active setup. If one of the controllers goes down, all workloads automatically shift to the other controller, ensuring their data is safe and accessible at all times. This is a highlighted feature that any customer desires because their data should always be accessible. For SAN workloads, we use Pure Storage FlashArray because for SAN FC fiber channel, we don't use it; we use NetApp for NAS activities. We have clearly split this, so SAN is for mission-critical applications, while network-attached storage handles file systems. This architecture helps us maximize the benefit from Pure Storage FlashArray due to the significant workloads from this giant retail client. From a footprint and energy consumption perspective, you can see energy consumption from the Pure1 storage portal on a daily basis, and it is very compact. The three models we use consume only three units, which is quite low. From a footprint and data center perspective, it doesn't occupy much space. As everything moves to cloud, there are requirements to avoid excess spending on data centers, and Pure Storage FlashArray is efficient in energy consumption and is environmentally friendly.
reviewer2304864 - PeerSpot reviewer
Vmware Windows Senior Engineer at a manufacturing company with 10,001+ employees
Resilience has supported proactive management and secured audit readiness across multiple sites
The resilience in Dell PowerStore benefits my company from an auditing perspective because we know we have that resilience in place. I see Dell PowerStore playing a bigger role in the future because we are starting to use it more, and that is pushing it. The biggest return on investment for me when using Dell PowerStore is scalability. Scalability is key. I can amplify that scalability is the biggest return on investment because we have redundancy between two sites; if something goes down, we have to manage it, but we want to do it proactively.
AA
Arquiteto De Cloud at Claro Brasil
Hybrid data migration has reduced costs and now needs stronger security and database integration
I would like to share something that I believe could improve Zadara's process, which is the issue of communication with databases. Today we have MongoDB as a cloud service, so integration with databases in Zadara would bring better performance in connection in SaaS models and in dynamic models that could bring a platform and a solution that could increase Zadara's usage in the market and in its business scope. Zadara can improve in the database integration area as I mentioned. Zadara can have better dynamism such as MongoDB in SaaS and bring this better dynamism by connecting and offering it within the clouds as a possibility of block storage within that partner cloud, such as AWS EBS, Google's cloud storage, or something within Azure. Creating a stronger partnership where this block storage can become an API connectable across various clouds but native to those clouds would be beneficial. I noticed simplicity in the security part during the time I used Zadara, so I believe Zadara's security needs to improve to provide more and deliver more security visibility to the end customer so that they feel more secure with data encryption and attack protection. A WAF on the API connection that goes through greater protection, something along those lines, could help guarantee that the data is protected by Zadara.
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Top Industries

By visitors reading reviews
Manufacturing Company
13%
Financial Services Firm
11%
Construction Company
10%
Comms Service Provider
7%
Manufacturing Company
12%
Computer Software Company
10%
Financial Services Firm
9%
Outsourcing Company
7%
Comms Service Provider
13%
Construction Company
12%
Computer Software Company
10%
Manufacturing Company
10%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business71
Midsize Enterprise38
Large Enterprise159
By reviewers
Company SizeCount
Small Business77
Midsize Enterprise45
Large Enterprise116
By reviewers
Company SizeCount
Small Business13
Large Enterprise7
 

Questions from the Community

Which should I choose: HPE 3PAR StoreServ or Hitachi Virtual Storage Platform F Series?
Both are great platforms, but if you are considering all flash solutions, I would recommend you to consider Pure Stor...
What is your experience regarding pricing and costs for Pure Storage FlashArray?
I find the pricing of Everpure FlashArray to be quite high compared to other storage solutions; however, the reliabil...
What needs improvement with Pure Storage FlashArray?
I believe we have covered the most important features; the architecture of Pure Storage is essential, and features su...
What do you think about Dell EMC PowerStore? Is it actually a new product?
PowerStore is flexible, scalable, simple, and performant with market-leading economics for a wide range of legacy and...
How does Dell's EMC PowerStore compare with its EMC Unity XT?
Dell EMC PowerStore is a unified storage platform that has the added benefit of being scalable. The automated managem...
What's the difference between DELL EMC Powerstore and Powermax NVMe?
Dell PowerStore is an all-solid-state midrange storage system. It has many internal elements taken from other Dell of...
What needs improvement with Zadara?
Zadara can be improved by making their interfaces more attractive. They currently look like simple PHP interfaces, bu...
What is your primary use case for Zadara?
My main use case for Zadara is to build and validate the GPU as a Service and the AI sovereignty that they're working...
What advice do you have for others considering Zadara?
Regarding Zadara's AI capabilities, I think it depends on the MSPs that they are performing collaborations with, and ...
 

Also Known As

Pure Storage FlashArray
PowerStore
No data available
 

Overview

 

Sample Customers

Nielsen, Lamar Advertising, LinkedIn, Betfair, UT-Dallas
Information Not Available
Time, Inc. A&E Network, The Washington Post, News UK, McGraw Hill, Gilt, Toshiba, Deloitte, VMware
Find out what your peers are saying about Dell PowerStore vs. Zadara and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.