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| Product | Market Share (%) |
|---|---|
| Broadcom EMV 3-D Secure (3DS) | 0.8% |
| DataVisor | 0.9% |
| Other | 98.3% |
Issuers and merchants rely on the 3-D Secure (3DS) protocol in the fight against “card-not-present” (CNP) fraud. You may recognize brands such as Mastercard SecureCode®, Verified by Visa, American Express SafeKey® and Discover ProtectBuy—all of which are 3DS implementations.
CA Technologies, A Broadcom Company (then Arcot) co-invented 3DS in partnership with Visa in the early 2000s. With continuing development and enhancements, the protocol is known today as EMV® 3-D Secure (EMV® 3DS).
EMV 3DS was defined by EMVCo, a consortium of merchants, banks and payment organizations. Expanding the functionality of the original implementation, EMV 3DS is designed to both reduce fraud and streamline the customer experience, regardless of device.
DataVisor is the leading big data fraud detection solution utilizing unsupervised analytics to identify malicious account campaigns before they conduct any damage to banks, consumer-facing web sites and mobile apps. Our unique approach to big data fraud detection does not rely on prior knowledge of attack patterns – “training data” in data science speak.
The rapid expansion of consumer-facing online services has led to an explosion of user accounts, ushering in the “billion user era”. Well-organized attack campaigns are using this growth to their advantage, creating armies of fake and compromised accounts to hide in the shadows and conduct fraud against banks, web sites and mobile apps. It is challenging for trust and safety teams to stay ahead of these fraudsters since rules and models need constant maintenance and are always reacting after the damage has been done. Our approach to big data fraud detection gives you a leg up.
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