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Brandwatch vs Mention vs Sprout Social comparison

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of June 2025, in the Social Media Analytics Software category, the mindshare of Brandwatch is 29.0%, up from 26.9% compared to the previous year. The mindshare of Mention is 4.0%, down from 4.0% compared to the previous year. The mindshare of Sprout Social is 17.5%, up from 10.7% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Social Media Analytics Software
 

Featured Reviews

Use Brandwatch?
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it_user507921 - PeerSpot reviewer
Filter news items by quality and trustworthiness of source, but customer support needs improvement
I'm sure it's great to use on their own site, but it's just not how we are using it. In the sales cycle, they were very helpful, and in the beginning, their reps were still very helpful. In fact, they still are today but we keep getting switched between customer reps which is confusing.
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Top Industries

By visitors reading reviews
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Financial Services Firm
15%
Computer Software Company
13%
Media Company
7%
Legal Firm
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
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Comparisons

 

Product Reports

 

Also Known As

Crimson Hexagon, Brandwatch Analytics
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Overview

 

Sample Customers

Manchester Central, Meat 2.0, Thinketers+BWT, Virgin Holidays, BBC, Samsung
DDIMM, Livestorm, Champlain National Bank, Kajabi, Waves Audio, Domino Internet
Hyatt, Stanford University, Coldwell Banker, Razorfish, UPS, Box, Zipcar, PepsiCo, YogurtLand, Dove, TechSmith