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Board vs Zendesk comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Mar 4, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

ROI

Sentiment score
7.8
Organizations save time and reduce costs with Board's efficiency, enhancing ERP integration and streamlining municipal processes.
Sentiment score
6.2
Zendesk delivers cost savings and efficiency with flexible pricing and integration, addressing operational needs despite ROI measurement challenges.
It's hard for me to gauge the monetary benefits, but the time saved in budgeting and forecasting processes indicates a definite bonus.
Manager, Software Delivery at a financial services firm with 10,001+ employees
I can tell you that we probably saved at least three employees full-time with the ticket management and the automation and the macros and the user follow-up being built in.
Consultant and Startup Founder at AimHi Enterprises
I feel that Zendesk helped us set up our platform for providing support way faster than other platforms due to its easy configuration.
Junior system analyst at Wevt clous
We were able to offer a seamless 24/7 support experience and meet all our SLAs due to the robust nature of the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Customer Service

Sentiment score
7.4
Board's customer service is praised for responsiveness and reliability, despite occasional communication issues, contributing to positive user experiences.
Sentiment score
6.4
Zendesk support is generally responsive and professional, with some users experiencing delays and a lack of 24/7 chat support.
As long as I go through my account manager, I receive very good support.
Manager, Software Delivery at a financial services firm with 10,001+ employees
There appears to be a lack of connection between the bot and the agents, making it feel scripted rather than helpful.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The technical support provided by Zendesk has been very satisfactory.
CEO at Etcetera Networks
Their support team from Zendesk is excellent, similar to what you have in Freshdesk.
Customer Success Manager at Mimshackworks Endeavors
 

Scalability Issues

Sentiment score
7.4
Board efficiently manages scaling, offering flexibility and robust data processing, though some face scalability issues with larger Windows client data.
Sentiment score
7.4
Zendesk scales well across team sizes, despite challenges in backups, updates, customization, and larger organization's specific scalability needs.
We have not hit a peak or a turn yet that Zendesk has not been able to go with us or been able to grow with us in the process, change or pivot that the company is making.
Project Manager III at City of Union City Government
Zendesk can scale from very small companies to very large ones.
CEO at Etcetera Networks
Zendesk's scalability is excellent.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
 

Stability Issues

Sentiment score
7.1
Users generally find the platform stable, with occasional issues mostly due to user error or integration challenges.
Sentiment score
7.8
Zendesk is stable and reliable, with occasional outages swiftly resolved, making it ideal for small businesses and startups.
Board's stability is excellent, with uptime around ninety-nine point nine percent, and I have not experienced any issues.
Manager, Software Delivery at a financial services firm with 10,001+ employees
They are always informing us with a status update and an ETA, and the turnaround time is usually within the same day with no extended downtime that would cause a detriment to our company.
Project Manager III at City of Union City Government
Zendesk is quite stable; we experience major outages only once or twice a year, making it very reliable.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
The stability has been quite reliable.
CEO at Etcetera Networks
 

Room For Improvement

Board needs improvements in integration, user experience, data handling, and performance to optimize functionality and accessibility.
Zendesk users seek improved usability, better integration, enhanced reporting, customization, mobile support, streamlined management, and communication tools.
If the design isn't right, the flexibility of Board can negatively impact performance.
Manager, Software Delivery at a financial services firm with 10,001+ employees
Zendesk could actually support HTML on the tickets so we could format our text better than the current options such as size, bold, italic, or underscored, because the text processing is too simple.
Junior system analyst at Wevt clous
Zendesk is missing an AI aspect that could help provide quick answers based on the knowledge housed within the platform.
Technical Support Engineer/ QA at a computer software company with 11-50 employees
Zendesk is amazing, and because they are always working on a new upgrade or a new integration, they are very forward-thinking from an engineering perspective.
Project Manager III at City of Union City Government
 

Setup Cost

Board offers flexible pricing, valued for cost-benefit despite being pricier than competitors; partner support is essential during implementation.
Zendesk's pricing can be high, impacting decisions, but offers flexibility and valuable CX features if negotiated effectively.
It is not the cheapest solution nor the most expensive, but it provides value for money.
CEO at Etcetera Networks
The experience with pricing, setup cost, and licensing for Zendesk was quite expensive.
Consultant and Startup Founder at AimHi Enterprises
 

Valuable Features

Board provides a comprehensive platform for customization, reporting, data analysis, security, and diverse functionalities with minimal IT involvement.
Zendesk excels in integration, user-friendly ticket management, automation, customization, and robust analytics to enhance productivity and user experience.
Our budgeting and forecasting processes support around three hundred twenty users who would otherwise rely on Excel, making Board invaluable for saving time.
Manager, Software Delivery at a financial services firm with 10,001+ employees
It allows us to handle more support cases with fewer people due to its advanced artificial intelligence capabilities.
CEO at Etcetera Networks
Zendesk is way cheaper than other ITSM platforms such as ServiceNow, providing a good platform at a lower price so we could offer good support with a low budget for the license.
Junior system analyst at Wevt clous
Being able to put response counters on certain tickets and have certain ones that are high priority and have a tighter SLA than lower priority items, being able to categorize them as a question versus an urgent request, and being able to bucket them as feature requests or product enhancements.
Consultant and Startup Founder at AimHi Enterprises
 

Categories and Ranking

Board
Ranking in Reporting
17th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
37
Ranking in other categories
BI (Business Intelligence) Tools (22nd), Business Performance Management (7th)
Zendesk
Ranking in Reporting
12th
Average Rating
8.2
Reviews Sentiment
6.6
Number of Reviews
66
Ranking in other categories
CRM Customer Engagement Centers (5th), CRM (15th), Help Desk Software (8th), IT Service Management (ITSM) (6th), Sales Force Automation (5th), Knowledge Management Software (4th), Community Platforms (2nd), AI Customer Support (9th), AI IT Support (7th)
 

Mindshare comparison

As of December 2025, in the Reporting category, the mindshare of Board is 1.3%, up from 0.5% compared to the previous year. The mindshare of Zendesk is 0.9%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Reporting Market Share Distribution
ProductMarket Share (%)
Zendesk0.9%
Board1.3%
Other97.8%
Reporting
 

Featured Reviews

reviewer2645016 - PeerSpot reviewer
Manager, Software Delivery at a financial services firm with 10,001+ employees
Offers flexibility in design and saves time in budgeting and forecasting processes
I find Board to be simple and easy to use. It offers significant flexibility in designing solutions. The system overall is very useful, with many capabilities that provide flexibility. Our budgeting and forecasting processes support around three hundred twenty users who would otherwise rely on Excel, making Board invaluable for saving time.
AmandaSanchez - PeerSpot reviewer
Consultant and Startup Founder at AimHi Enterprises
Macros and automation have streamlined workflows and reduced manual effort across support teams
The ability to communicate on the Zendesk ticket through the actual user software, so TOPs, would have been helpful. Somehow seeing a user's ticket history within our app would have been beneficial. That is the only thing that I do not think existed at the time that might have been helpful. Some people struggled with Zendesk, but it was always easy enough to show them how to use it and what they were missing. The only times we really had people report concerns about it was when they did not understand that it could do that or how to use it in that way.
report
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879,310 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Manufacturing Company
11%
Financial Services Firm
9%
Computer Software Company
9%
Insurance Company
8%
Computer Software Company
9%
Performing Arts
8%
Manufacturing Company
8%
Financial Services Firm
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business13
Midsize Enterprise12
Large Enterprise8
By reviewers
Company SizeCount
Small Business35
Midsize Enterprise20
Large Enterprise11
 

Questions from the Community

Is Board better than Anaplan as a Business Intelligence (BI) solution?
We've had several FP&A departments include Anaplan in their analytics discussions, and while BI information IS generated, the focus is generally on compiling input from various sources and simu...
What do you like most about Board?
All the reports are prepared automatically.
What needs improvement with Board?
Board's integration could be a bit more robust, but what we have works. If the design isn't right, the flexibility of Board can negatively impact performance.
What do you like most about Zendesk Support?
I found the user experience with vendors on Zendesk to be straightforward, especially when it comes to understanding and searching for specific tickets. The search and navigation tools are easy to ...
What is your experience regarding pricing and costs for Zendesk Support?
From what I recall, the experience with pricing, setup cost, and licensing for Zendesk was quite expensive and that is what prohibited us from expanding usage of it into more users and using more o...
What needs improvement with Zendesk Support?
As of right now, I have nothing that comes to mind as an improvement needed or a feature that could work differently or be enhanced. I think across the board, Zendesk is amazing, and because they a...
 

Comparisons

 

Also Known As

No data available
Zendesk Support, Zendesk Guide, Zendesk Sell
 

Overview

 

Sample Customers

Coca-Cola, Puma, Desigual, Ricoh, KPMG, H&M, Groupe SEB
Mailchimp, Tesco, Vimeo, Instacart, Mediaocean, Slack, Uber
Find out what your peers are saying about Board vs. Zendesk and other solutions. Updated: December 2025.
879,310 professionals have used our research since 2012.