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Blueriq vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueriq
Ranking in Business Process Management (BPM)
34th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
9th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of August 2025, in the Business Process Management (BPM) category, the mindshare of Blueriq is 0.3%, up from 0.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.3%, up from 1.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

ChrisBiemans - PeerSpot reviewer
Stable platform with valuable case management capabilities
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring containers for pests and diseases before allowing entry into the EU. The platform plays a vital role in…
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefit of using the product is identifying the issues, enabling a more flexible working method."
"The most valuable feature of Informatica Axon is features, interfaces, and data mapping. It represents clusters nicely."
"The staging and hierarchical features are the most valuable."
"We can scan anything."
"The way that the solution scans is very useful."
"The profiling feature in Informatica Data Quality is incredibly effective for data governance."
"I like EDC's self-service capabilities. You can put the catalog on the intranet inside the organization, so users can search for something. People in the research world have specialized systems, and you might find data from various places that sound similar."
"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
"We have a lot of integrations, and it's very easy to create integrations. They have a lot of connectors."
 

Cons

"The platform's initial setup process could be better."
"The GUI needs to be a little more user-friendly and appealing."
"Exploring the possibility of incorporating AI capabilities that can suggest additional rules would significantly streamline our data analysis process following data profiling."
"The setup is complex."
"Its look and feel needs improvement. It has a lousy look and feel. Informatica PIM is designed specifically for the retail industry. They need to make sure that it is also applicable to all the other industries and verticals."
"It could be a bit more intuitive, rather than technically complex."
"The solution should improve its integration."
"The cloud version could be better in terms of pricing."
"Informatica Cloud Data Integration could improve the price by making it less expensive."
 

Pricing and Cost Advice

Information not available
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"The product is very expensive"
"Informatica MDM's pricing is not cheap but comparable to other vendors."
"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."
"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."
"Informatica MDM is a costly solution because it comes as a bundle. They are also globally positioning themselves and are definitely working on very upgraded technologies. If someone wanted to do it on the cloud, they have a lot of flexibility because they upgrade themselves according to the current needs. It definitely comes with a lot of features and that's the reason why it's costly. The licensing cost should be approximately one million dollars. It's about four to five times that of other vendors."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
16%
Computer Software Company
11%
Manufacturing Company
10%
Insurance Company
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Everest Blueriq?
The biggest benefit of using the product is identifying the issues, enabling a more flexible working method.
What needs improvement with Everest Blueriq?
The platform's initial setup process could be better.
What is your primary use case for Everest Blueriq?
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring contain...
How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
 

Also Known As

Blueriq, Aquima
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Abn Amro, Aegon, duo, City of Tilburg
The Travel Company, Carbonite
Find out what your peers are saying about Camunda, Automation Anywhere, Apache and others in Business Process Management (BPM). Updated: July 2025.
865,295 professionals have used our research since 2012.