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Blueriq vs Informatica Intelligent Data Management Cloud (IDMC) comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Jul 1, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Blueriq
Ranking in Business Process Management (BPM)
34th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
10th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
 

Mindshare comparison

As of July 2025, in the Business Process Management (BPM) category, the mindshare of Blueriq is 0.3%, up from 0.2% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.2%, down from 1.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

ChrisBiemans - PeerSpot reviewer
Stable platform with valuable case management capabilities
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring containers for pests and diseases before allowing entry into the EU. The platform plays a vital role in…
Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The biggest benefit of using the product is identifying the issues, enabling a more flexible working method."
"There isn't any human touch involved. It's just an automated business process to build different applications and talking to various APIs using the client's ecosystems. We then build new functionalities out of it."
"Informatica MDM has data quality, mastering the data's capability."
"It gives you accountability to centralize your data and have it available to different applications."
"I give the stability a ten out of ten."
"It provides all the typical MDM capabilities like deduplication and machine survivorship."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"The interface has a great look and feel, and the functionality is so easy."
"Informatica is user-friendly, stable, and scalable. These three aspects are the most valuable for us. If we can make it work well with the CRM, we can continue or try again this year to complete that part of the project. I am confident that this kind of solution is what we need because we have a third-party resource that works in the development."
 

Cons

"The platform's initial setup process could be better."
"The vendor should have more training resources: online classes, free tutorial videos, etc."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"The current features are a bit complicated, and we need to write big scripts and test."
"Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data."
"The stability and the integration of the solution have room for improvement."
"I have received feedback from certain teams and there is a steep learning curve to use this solution."
"The GUI needs to be a little more user-friendly and appealing."
"There could be a lot more application integration."
 

Pricing and Cost Advice

Information not available
"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"I have heard from customers that the product comes with a huge license cost."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Its pricing model can be improved."
"It's a very expensive solution"
"It is cost effective and an easily accessible tool."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
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Top Industries

By visitors reading reviews
No data available
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What do you like most about Everest Blueriq?
The biggest benefit of using the product is identifying the issues, enabling a more flexible working method.
What needs improvement with Everest Blueriq?
The platform's initial setup process could be better.
What is your primary use case for Everest Blueriq?
We use Everest Blueriq for a food safety organization, that revolves around automating and managing complex processes critical to ensuring food safety and compliance. It involves monitoring contain...
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Also Known As

Blueriq, Aquima
ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
 

Overview

 

Sample Customers

Abn Amro, Aegon, duo, City of Tilburg
The Travel Company, Carbonite
Find out what your peers are saying about Camunda, Automation Anywhere, Apache and others in Business Process Management (BPM). Updated: June 2025.
859,957 professionals have used our research since 2012.