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AWS Shield vs Imperva's Application Security Platform comparison

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Comparison Buyer's Guide

Executive SummaryUpdated on Sep 16, 2025

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Cloudflare
Sponsored
Ranking in Distributed Denial-of-Service (DDoS) Protection
1st
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
76
Ranking in other categories
CDN (1st), Managed DNS (1st), Cloud Security Posture Management (CSPM) (13th)
AWS Shield
Ranking in Distributed Denial-of-Service (DDoS) Protection
8th
Average Rating
8.4
Reviews Sentiment
7.5
Number of Reviews
7
Ranking in other categories
No ranking in other categories
Imperva's Application Secur...
Ranking in Distributed Denial-of-Service (DDoS) Protection
6th
Average Rating
8.6
Reviews Sentiment
7.1
Number of Reviews
78
Ranking in other categories
CDN (7th), Web Application Firewall (WAF) (20th)
 

Mindshare comparison

As of September 2025, in the Distributed Denial-of-Service (DDoS) Protection category, the mindshare of Cloudflare is 18.9%, up from 17.8% compared to the previous year. The mindshare of AWS Shield is 5.8%, down from 7.3% compared to the previous year. The mindshare of Imperva's Application Security Platform is 6.2%, down from 7.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Distributed Denial-of-Service (DDoS) Protection Market Share Distribution
ProductMarket Share (%)
Cloudflare18.9%
Imperva DDoS6.2%
AWS Shield5.8%
Other69.1%
Distributed Denial-of-Service (DDoS) Protection
 

Featured Reviews

Carlos Alam Hernandez Baruch - PeerSpot reviewer
Fast and secure deployments simplify operations for government and fintech clients
It is a fast and secure DNS. It is very easy to deploy, and my customers are happy with this tool. Additionally, the CDN performance in Mexico is excellent, providing fast service and tools. It offers reliability during high-traffic periods, ensuring no impact on the environment. It helps my clients avoid using on-premise boxes, simplifying operations as they only use the prices on Cloudflare.
Manikandan-R - PeerSpot reviewer
Solution provides essential protection with good support and a simple setup
I have noticed a pattern developing in approximately five minutes. If it were possible to provide these patterns with historical data spanning six months, three months, or two months directly from the console, it would be extremely beneficial. It would allow for easy inquiries and facilitate the retrieval of relevant parts without having to manually check logs or examine movements. Instead, if all historical data were available, I could consult six months' worth of identified patterns efficiently through AWS without relying on external sources. This solution is particularly suitable for startups or medium-sized startups. I would rate the overall solution eight out of ten.
DerrickAkankwasa - PeerSpot reviewer
Provide DDoS protection and better security at effective rate
It is expanding its number of data centers for scrubbing traffic. Currently, there is only one POP for cleaning in South Africa. They might add another POP in North Africa, possibly in Nigeria or Egypt. Latency concerns customers, especially in regions like East and West Africa, where traffic has to travel to South Africa before returning. Increasing the number of POPs across the continent would help address these latency issues and improve overall service. While the platform is already quite strong, there’s always room for improvement, especially in keeping up with emerging trends and new types of attacks. Enhancing security capabilities could be beneficial. Integrating more advanced AI features could significantly improve its effectiveness and help customers leverage these tools more effectively. It would be great to see more focus on AI integration to handle and analyze data more efficiently.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Centralized, full-featured DNS."
"The most valuable feature of Cloudflare is that it has a free version. They give us the free version with the anti-DDoS features and also the load balancing solution."
"The tool is user-friendly."
"Easier http to https redirect using page rules"
"The web application firewall brought us good security and a view of the accesses/blocks of the entire domain and subdomain that were accessed both by region (country) and IPs."
"I get a lot of value from Cloudflare's API because it enables you to build a separate environment inside the solution. You can create a domain for performing test requests before you move to the production environment and connect various domains."
"Cloudflare DNS is widely used, and it's good for websites. If we use Cloudflare DNS and update one record, it updates in their office instantly."
"The most valuable feature is its usability."
"We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't degrade the performance of our solution. Additionally, it's easy to configure, which is crucial for us. It's easy to use and set up and stops attacks on our servers. We haven't encountered any attack problems because the solution stops them in real-time. AWS Shield specifically focuses on defending against denial-of-service attacks, making it a great solution for that type of threat."
"The solution's ease of use is the most valuable feature."
"It is integrated with AWS. So, it gives you a good first step."
"The solution operates smoothly at its baseline level, and we do not encounter any issues at that level."
"I am impressed with the product's multiple features like security."
"It is quite scalable, and we have not faced any issues with its scalability."
"The product has a good mechanism to analyze trends and trigger events."
"The product is easy to use."
"DDoS protection and WAF are the most valuable features. It is easy to deploy a service. It is easy and quick to deploy to a new website."
"It is a stable solution."
"Imperva DDoS is fairly stable, and its availability is quite high."
"On the site security, I can see which countries have incidents, whether it was a robot attack, a real human user, or non-human user."
"It is an effective threat mitigation tool."
"There is no need to have an appliance in house for the services because it is on the cloud."
"Setup was straightforward, very simple. I only entered the domain and Incapsula returned the DNS data that I needed to change for the protection to be configured."
"Real-time monitoring is also a great tool, as you may watch several parameters in real time."
 

Cons

"There should be a specific price list for enterprise-level customers."
"The solution could work at being less expensive. It costs a lot to use it."
"It should confirm audit findings of the assigned area with auditees to ensure that the audit conclusions are based on an accurate understanding of the issues."
"The analytics, basically the dashboard, doesn't have much to it."
"Technical support is lacking."
"There might be helpful if there was some web application firewall feature."
"The solution could be more user-friendly."
"Cloudflare's free plan is limited to 5,000 records for their free plan. They should increase that. For example, if I create a domain called abc.com and a subdomain called a.abc.com, my record count will be two. I can make a maximum of 5,000 subdomains. However, if we use our own DNS hosted on another provider, there is no limit. Their free plan also lacks name server customization."
"The product needs to improve its logs and reports to make it read better."
"The product is expensive."
"Perhaps the time required to detect anomalies can be reduced. Presently, it takes some time to determine whether a situation is normal or abnormal."
"The product should give users more flexibility to customize their security policies according to their requirements."
"We end up having to pay extra for features that AWS adds that we don't need."
"Perhaps the time required to detect anomalies can be reduced."
"The management of it is a bit hard. If you don't engineer it on the front side, it is hard to go back in and change it. It could be improved in terms of architecture requirements and then ongoing support requirements as a secondary component to it. People tend to set up things like this, and they just expect it to work without the care and feeding that needs to go back into it either from an application team or a network environment team."
"The time taken to detect anomalies must be reduced."
"There’s nothing that’s missing in terms of features."
"We would like them to hire people in Sweden because it's quite hard when people are sitting in the UK or Belgium because some of the customers really want them to be local."
"The log analytics interface within Incapsula isn't really good. For example, if you have to get all logs from there, it's a very cumbersome process."
"Imperva now offers add-ons to add functionality, but I would like to see these included in the product, even if it would cost more."
"Its price could be improved. It is quite expensive. It will be good if we could export the configuration. Currently, to control the configuration, we need to go to each website, which is not very convenient."
"The product could use a broader scope in the area of policies."
"We faced issues regarding compliance with client procedures. The client had strict compliance rules, and Imperva needed to be on a VM, while the client required containerization, causing a conflict. They went with Imperva for the on-premise version but shelved the cloud project due to too many blockers."
"The solution needs to improve Integration with third parties for their on-prem deployment models. The integration is not that good yet."
 

Pricing and Cost Advice

"I think the pricing is competitive. I think as far as licensing is concerned it's pretty straightforward because it's based on domain. It's just that sometimes domains could be tricky with some customers."
"When you compare Cloudflare DNS to other solutions, such as Akamai, the price is reasonable."
"The product's pricing is cheap."
"We don't have any issues with the price."
"The cost primarily depends on the size of the organization."
"I give the price a five out of ten."
"That is one of the great features. I was able to access the majority of the features and services for free."
"Cloudflare's pricing is not much higher and is good for middle-level organizations."
"The tool is cheap."
"We pay $3000 per month for the solution."
"The tool's pricing is good."
"It depends on your subscription level and the volume that you're spending with AWS. So, it is very relative to the consumption alignment in your subscription level. It is a well-constructed, scalable pricing option, but it is relative to how much you're spending on AWS. Because the more you spend, typically, the more you get off on services like this. I find it to be comparable to other solutions."
"The cost depends on traffic each month, so on average, it costs us between US$200 and US$300 per month."
"Varies depending on the needs of the customer."
"The cost is somewhere around $10,000 a site. For every site, you pay individually. For every DNS entry, you have you pay."
"On a scale from one to ten, where one is cheap and ten is expensive, I rate the solution's pricing a five out of ten."
"It is expensive."
"Pricing could be more competitive."
"For enterprise contracts you will be in touch with a dedicated account manager who will guide you regarding licensing."
"The cost is on par with other solutions such as Cloudflare and Akamai."
"There is a license or subscription renewal that our customers pay."
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Comparison Review

it_user68487 - PeerSpot reviewer
Nov 6, 2013
CloudFlare vs Incapsula: Web Application Firewall
CloudFlare vs Incapsula: Round 2 Web Application Firewall Comparative Penetration Testing Analysis Report v1.0 Summary This document contains the results of a second comparative penetration test conducted by a team of security specialists at Zero Science Lab against two cloud-based Web…
 

Top Industries

By visitors reading reviews
Computer Software Company
14%
Comms Service Provider
11%
Financial Services Firm
10%
Manufacturing Company
7%
Financial Services Firm
14%
Computer Software Company
13%
Comms Service Provider
11%
Insurance Company
7%
Financial Services Firm
14%
Computer Software Company
13%
Manufacturing Company
9%
Comms Service Provider
6%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business45
Midsize Enterprise8
Large Enterprise25
By reviewers
Company SizeCount
Small Business2
Midsize Enterprise1
Large Enterprise4
By reviewers
Company SizeCount
Small Business54
Midsize Enterprise15
Large Enterprise40
 

Questions from the Community

Which is the best DDoS protection solution for a big ISP for monitoring and mitigating?
Cloudflare. We are moving from Akamai prolexic to Cloudflare. Cloudflare anycast network outperforms Akamai static GR...
Which would you choose - Cloudflare DNS or Quad9?
Cloudflare DNS is a very fast, very reliable public DNS resolver. It is an enterprise-grade authoritative DNS service...
What do you like most about Cloudflare?
Cloudflare offers CDN and DDoS protection. We have the front end, API, and database in how you structure applications.
What do you like most about AWS Shield?
We have integrated the tool with Active Directory. The most important feature is that it's transparent and doesn't de...
What needs improvement with AWS Shield?
Perhaps the time required to detect anomalies can be reduced. Presently, it takes some time to determine whether a si...
What do you like most about Imperva Incapsula?
We use Imperva DDoS to stop DDoS attacks and reduce the amount of unwanted queries against web services or web scraping.
What is your experience regarding pricing and costs for Imperva DDoS?
The pricing, setup costs, and licensing of Imperva DDoS are reasonable for the amount of technical capabilities provi...
What needs improvement with Imperva DDoS?
I would like to see improvements in the pooling of threats and attacks, possibly to enlarge the scale of indicators o...
 

Also Known As

Cloudflare DNS
No data available
No data available
 

Overview

 

Sample Customers

Trusted by over 9,000,000 Internet Applications and APIs, including Nasdaq, Zendesk, Crunchbase, Steve Madden, OkCupid, Cisco, Quizlet, Discord and more.
netflix, dow jones, mapbox, pearson, rovio, youview, moviestar planet, asurion, payplug, hour of code
Hitachi, BNZ, Bitstamp, Moz, InnoGames, BTCChina, Wix, LivePerson, Zillow and more.
Find out what your peers are saying about AWS Shield vs. Imperva's Application Security Platform and other solutions. Updated: September 2025.
867,445 professionals have used our research since 2012.