AWS AppSync vs Informatica Intelligent Data Management Cloud (IDMC) comparison

Amazon Web Services (AWS) and Informatica are both solutions in the Cloud Data Integration category. Amazon Web Services (AWS) is ranked #22 with an average rating of 7.0, while Informatica is ranked #3 with an average rating of 8.0. Amazon Web Services (AWS) holds a 0.9% mindshare in CDI, compared to Informatica’s 6.3% mindshare. Additionally, 100% of Amazon Web Services (AWS) users are willing to recommend the solution, compared to 92% of Informatica users who would recommend it.

AWS AppSync

Read 2 AWS AppSync reviews

527 Views
285 Comparison Views

100% willing to recommend

Informatica Intelligent Dat...

Read 214 Informatica Intelligent Data Management Cloud (IDMC) reviews

22,811 Views
2,737 Comparison Views

92% willing to recommend

AWS AppSync

Informatica Intelligent Dat...

Comparison Buyer's Guide

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Executive SummaryUpdated on Dec 11, 2025

Informatica Intelligent Data Management Cloud and AWS AppSync are competing in data management and application development. Informatica IDMC leads in data integration and management, while AWS AppSync is stronger in real-time querying and integration capabilities.

Features: Informatica IDMC provides advanced data integration, transformation options, and AI-driven data quality tools. AWS AppSync focuses on real-time data synchronization, serverless application development, and GraphQL API management. Informatica IDMC’s cloud-based solutions target comprehensive data management, while AWS AppSync is designed for real-time collaborative applications.

Ease of Deployment and Customer Service: Informatica IDMC involves complex setup with comprehensive support, beneficial in handling complex data environments. AWS AppSync offers streamlined deployment through serverless architecture but standard support might require additional AWS service expertise.

Pricing and ROI: Informatica IDMC has a higher upfront cost with long-term ROI through robust data management, catering to enterprises needing solid data governance. AWS AppSync offers a scalable pay-as-you-go model, cost-effective for initial setup, delivering quick returns for agile development processes.

To learn more, read our detailed AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC) Report (Updated: February 2026).

Buyer's Guide

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

AWS AppSync

Ranking in Cloud Data Integration

22nd

Average Rating

8.0

Reviews Sentiment

6.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Informatica Intelligent Dat...

Ranking in Cloud Data Integration

3rd

Average Rating

8.0

Reviews Sentiment

6.8

Number of Reviews

214

Ranking in other categories

Data Integration (2nd), Data Quality (1st), Business Process Management (BPM) (6th), Business-to-Business Middleware (2nd), API Management (6th), Data Governance (3rd), Test Data Management (3rd), Cloud Master Data Management (MDM) (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (2nd), Integration Platform as a Service (iPaaS) (3rd), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd), AI Data Analysis (1st)

Mindshare comparison

As of February 2026, in the Cloud Data Integration category, the mindshare of AWS AppSync is 0.9%, up from 0.4% compared to the previous year. The mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 6.3%, down from 8.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Cloud Data Integration Market Share Distribution
Product	Market Share (%)
Informatica Intelligent Data Management Cloud (IDMC)	6.3%
AWS AppSync	0.9%
Other	92.8%

Cloud Data Integration

Featured Reviews

Akil Saji

AWS Cloud Developer at Mobil80 Solutions and Services Pvt. Ltd.

Ease of creating APIs with ongoing updates needed for automation

AWS has made it easy for developers like me to create and manage GraphQL APIs. The ease of use is a main advantage, allowing even beginners to start from scratch and learn through AppSync. Before AWS, developing and managing APIs was quite complex. AWS provided AppSync, which assists developers and startup founders. Startups blooming everywhere benefit from this service, welcoming those who lack prior knowledge. When working on AWS, I notice that Amazon regularly implements new features. For instance, with the Lambda service, AWS is transitioning from an old editor to a new one. Similarly, AppSync frequently introduces updates and changes. This trend is making the user interface more accessible, even for individuals without a technical background. Additionally, the cost is attractive, as AWS operates on a pay-as-you-go basis. These factors make AppSync both easy to use and cost-effective.

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Divya-Raj

Sr. Consultant cum Assistant Manager & Offshore Lead at Deloitte

Handles large data volumes effectively and offers competitive pricing

There is a lot of improvement required, as we still face some cache issues most of the time, which is a challenge that we expect to see resolved in the future. Additionally, there is some limitation when we are working with a tool, especially regarding In and Out parameters, and I feel that this aspect should be improved going ahead. We face issues with the API side, as Cloud Application Integration cannot handle large volumes; according to the API page, there is a limitation of 500 records or 500 MB. The AI integrated into the Informatica Intelligent Cloud Services solution is called Application Integration, where we still face challenges when dealing with huge volumes, as previously explained.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"AWS has made it easy for developers like me to create and manage GraphQL APIs."

"Support for multiple data sources and formats is a fantastic feature."

"The product is stable."

"The most valuable features are the structure masking and platform masking."

"It has a more UI-based tool, and the scripting is good."

"The solution is applicable for both technical and business users."

"It is a highly scalable solution."

"The ability to aggregate and put together data from around fifty sources into one environment allows us to have a preview of everything in a single place, which is something we did not have previously in our company."

"The product seems stable enough."

"The most valuable features of Informatica Cloud Data Integration for our clients are the AI capabilities within Informatica Intelligent Cloud Services."

More Informatica Intelligent Data Management Cloud (IDMC) pros

Cons

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"Moving to other clouds is impossible without significantly rearchitecting your applications."

"In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial."

"There may be some types of limitations with the performance."

"The data discovery isn't that good yet for Salesforce. We have another tool that we use for this. It may be a problem because Salesforce on the cloud."

"Inserting the GenAI into the master data management will reduce the overall effort of operational activities."

"I feel the out-of-the-box APIs or the API management could be improved slightly from their current state. It could be more user-friendly."

"There are a small number of UI bugs that occur on occasion."

"Most of the new features added by Informatica are through Elastic Mapping. It would be helpful to have features like multithreading or partitioning for Salesforce to enhance performance."

"The UX and UI of the solution are areas with certain shortcomings where improvements can be made in the future."

"I have received feedback from certain teams and there is a steep learning curve to use this solution."

More Informatica Intelligent Data Management Cloud (IDMC) cons

Pricing and Cost Advice

"Licensing fees are paid on a monthly basis, and it is a pay-as-you-go model."

"So, there are plans for licensing. There are subscription-based and usage-based licenses. Also, there are licenses for exceptional analytics, etc. In short, there are different models of licensing for every enterprise."

"I'm not sure about the most recent pricing trends, but I don't believe it's significantly different from PowerCenter. I believe it is nearly the same."

"There is no doubt that it is very expensive, but the brand value comes at a cost. Other MDM solutions in the market that haven't proven themselves like Informatica are also pretty expensive. We need to understand that MDM itself is very expensive to implement. So, Informatica is also pretty expensive. I would rate it a two out of five for being pretty expensive."

"Informatica Cloud Data Quality is a costly solution."

"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."

"We saw an ROI. We have been able to get data from various sources and consolidate it into a data lake, which is helping us in data analytics."

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."

"The platform has a premium cost. I rate the pricing as seven out of ten."

More Informatica Intelligent Data Management Cloud (IDMC) pricing and cost advice

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Top Industries

By visitors reading reviews

No data available

Financial Services Firm

14%

Manufacturing Company

10%

Computer Software Company

Retailer

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

No data available

By reviewers
Company Size	Count
Small Business	51
Midsize Enterprise	27
Large Enterprise	153

Questions from the Community

What is your experience regarding pricing and costs for AWS AppSync?

We initially had limited knowledge about AWS costs. As beginners, we ran many instances for over a month. Consequently, we received a bill from Amazon for around $20, which was unexpected. This hig...

See all answers

What needs improvement with AWS AppSync?

In AppSync, assigning roles and permissions to APIs is necessary for accessing other AWS services. Automating this task when creating APIs would be beneficial. Regular updates might soon address th...

See all answers

What is your primary use case for AWS AppSync?

Our company handles in-house projects and serves clients globally. My role with AppSync involves creating GraphQL APIs. There are different types of APIs, such as REST API, GraphQL API, and WebSock...

See all answers

How does Azure Data Factory compare with Informatica Cloud Data Integration?

Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...

See all answers

Which Informatica product would you choose - PowerCenter or Cloud Data Integration?

Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...

See all answers

What are the biggest benefits of using Informatica Cloud Data Integration?

When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...

See all answers

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Product Reports

Buyer's Guide

Cloud Data Integration

January 2026

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Buyer's Guide

Informatica Intelligent Data Management Cloud (IDMC)

January 2026

Informatica Intelligent Data Management Cloud (IDMC) report

Download Informatica Intelligent Data Management Cloud (IDMC) product report

Also Known As

AppSync

ActiveVOS, Active Endpoints, Address Verification, Persistent Data Masking

Overview

AWS AppSync simplifies application development by letting you create a flexible API to securely access, manipulate, and combine data from one or more data sources. AppSync is a managed service that uses GraphQL to make it easy for applications to get exactly the data they need.

With AppSync, you can build scalable applications, including those requiring real-time updates, on a range of data sources such as NoSQL data stores, relational databases, HTTP APIs, and your custom data sources with AWS Lambda. For mobile and web apps, AppSync additionally provides local data access when devices go offline, and data synchronization with customizable conflict resolution, when they are back online.

Amazon Web Services (AWS)

Informatica Intelligent Data Management Cloud (IDMC) offers seamless integration of master data management, data quality, and data integration with a cloud-native architecture supporting multiple data management styles, optimizing data governance through metadata management.

IDMC enhances data synchronization and mapping tasks, utilizing a broad range of connectors to interact efficiently with data sources. Its precise address validation via AddressDoctor and intuitive navigation bolster user empowerment, delivering agility, scalability, and security in data governance. Despite its strengths, areas like ease of use, SAP integration, and reporting could benefit from enhancements. Connectivity issues and workflow complexities are noted, needing improvements in performance, support, and licensing cost. Users demand expanded ETL capabilities, real-time processing, and broader data source support to address growing data needs.

What are the key features of IDMC?

Integration Capabilities: Ensures seamless connectivity between on-premise and cloud environments.
Master Data Management: Centralizes and streamlines data processes for enhanced quality.
Data Quality: Employs tools for cleansing and standardizing data accuracy.
Address Validation: Features AddressDoctor for precise address verification.
Real-Time Processing: Supports real-time data handling for critical operations.
Connectivity Options: Offers a wide array of connectors for easy data source interaction.

What benefits and ROI should users consider?

Scalability: Cloud-native design boosts system agility, adapting to data volume changes.
Security: Enhances data protection with robust encryption and compliance measures.
Efficiency: Automates processes to reduce manual effort and errors.
Flexibility: Supports diverse data management styles, offering adaptability to business changes.
Governance: Empowers effective data governance through comprehensive metadata management.

In industries such as banking, healthcare, and telecom, IDMC is implemented for data integration, cloud migration, and enhancing data quality. Its capabilities are crucial for metadata management, lineage tracking, and real-time processing, ensuring high data quality and streamlined operations.

Informatica

Sample Customers

ACBL, Puresec, IDT, ASU, Public Good, cookpad, ALDO, ticketmaster

The Travel Company, Carbonite

Buyer's Guide

AWS AppSync vs. Informatica Intelligent Data Management Cloud (IDMC)

February 2026

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