Apache Unomi™ (pronounced "You know me") is a Java Open Source customer data platform, a Java server designed to manage customers, leads and visitors data and help personalize customers experiences while also offering features to respect visitor privacy rules (such as GDPR).
Apache Unomi is a REST server that manages user profiles and events related to the profiles. It can be used to integrate personalization and profile management within very different systems such as CMS, CRMs, Issue Trackers, native mobile application. It was designed to be easy to integrate with external systems, promoting profile sharing and re-use in very different applications.
Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. CDP stitches all these data points together to give you unified profile of every customer you’ve ever had. Managing data is not a new thing for marketers. Capturing the right data is what matters. CDP captures customer attributes, behavioural data and transactional data and creates a meaning of all the data for effective marketing campaigns. The beauty of CDP lies in ingesting data from any format and converting it into behavioral insights. Stay updated by capturing data in real time to make more accurate decisions, again, all in real-time. With CDP you can tap micro behavioral segments to deliver a personalized cross channel experience to every customer. Higher conversion rates, increasing revenues and loyalty of a huge customer base is what you get.
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