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Alteryx vs IBM Predictive Analytics comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Alteryx
Ranking in Predictive Analytics
1st
Average Rating
8.4
Reviews Sentiment
7.0
Number of Reviews
82
Ranking in other categories
Data Science Platforms (5th), Data Preparation Tools (1st)
IBM Predictive Analytics
Ranking in Predictive Analytics
12th
Average Rating
7.0
Reviews Sentiment
5.7
Number of Reviews
1
Ranking in other categories
No ranking in other categories
 

Mindshare comparison

As of June 2025, in the Predictive Analytics category, the mindshare of Alteryx is 19.6%, down from 24.9% compared to the previous year. The mindshare of IBM Predictive Analytics is 1.2%, up from 0.5% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Predictive Analytics
 

Featured Reviews

Theresa McLaughlin - PeerSpot reviewer
Quick development enables seamless data processing despite occasional support issues
There were times when the product would fail during development without an apparent reason. The support structure changed; initially, we received great support, however, it later became less reliable due to licensing issues and a tiered support system. Licensing negotiations were problematic, affecting our product usage. For instance, our licenses were temporarily lost during negotiations when an agreement couldn't be reached.
LE
Good prediction capability for marketing purposes, although it needs to be more flexible
I found it very hard to change the algorithm that is used for prediction and I think that this solution can be more flexible. It looks like more of a black box in some cases and there are few ways to intervene and specify actions. Using IBM Predictive Analytics requires more skill, resources, and training than some other solutions. In the next release of this solution, I would like to see better integration with business solutions so that the data can be more easily accessed.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The modeling features are very good."
"This is a drag-and-drop tool which is easy-to-use and yet can be customized by creating your own components."
"The ease-of-use allows non-technical business users to directly create their own solutions without the use of additional development resources."
"Alteryx is a simple and easy-to-use solution."
"The data transformation feature is the most valuable. The ability to ingest data, visualize data, and transform that data is useful."
"The product's initial setup phase is simple and straightforward."
"It has everything that one needs. Whatever you want to do with the data can be done with Alteryx."
"Alteryx is user-friendly and allows easy creation of workflows compared to Informatica PowerCenter."
"The most valuable feature is the predictive capability in marketing use cases."
 

Cons

"I think sometimes the solution doesn't load properly or takes so much time for the workflows. Though the workflow runs and completes the file in Excel, if you use the same formula, it's a bit slow. Also, the image processing is not so good because I tried to do some image processing and they were like, sometimes they put two to eight. In the document, it was two, but the OCR predicted it as eight."
"The next feature release should include easier reporting."
"I think they should really work on integrating or have a capacity to integrate some algorithmic code. I think that's one of the most important things they need to be doing."
"Licensing negotiations were problematic, affecting our product usage."
"There could be a bit of improvement related to performance. Sometimes it demands a lot of resources for running it, like memory and search."
"They can provide some pre-built tools for predictive analytics instead of us having to build all the tools. It should also be improved from the visualization aspect. It should have better visualization capabilities. There are tools out there that have better visualization capabilities, which Alteryx is lacking currently."
"When a process completes there is a notification, but the notification does not include the process's name."
"The solution could improve in the visualization."
"Using IBM Predictive Analytics requires more skill, resources, and training than some other solutions."
 

Pricing and Cost Advice

"In order to have designers, and, if you want to collaborate, you have to buy a server. If the designer is $5,000, and if you want a server, you have to pay $80,000."
"ROI is huge. There are some secondary benefits, like analysts getting their post 5 PM time back or the ability to shorten all closing processes to a half or less."
"The desktop platform costs $5,000 per year. It's very costly."
"We use the free version of the solution. There are enterprise licenses available. It cost approximately $5,000 annually. It is an expensive solution and there are additional features that cost more money."
"The seat is too expensive."
"A designer and scheduler for $13K/year in total is pretty much earning you the money back in time and in other resources."
"It's probably on the pricey side, but they provide some really useful ways to grow and test."
"Alteryx isn't extortionately expensive, but it's not cheap either."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
24%
Computer Software Company
10%
Manufacturing Company
9%
Healthcare Company
5%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
One of the differences is that with Alteryx you can use it as an ETL and analytics tool. Please connect with me directly if you want to know more.
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
Alteryx is an extremely easy and flexible data tool, flexible in terms of drag and drop toolset and also has python, R integrations if your team requires this. It can handle over 2 billion rows of...
What is the Biggest Difference Between Alteryx and IBM SPSS Modeler?
I am not familiar with IBM SPSS Modeler, therefore, I cannot compare these two products. Regarding Alteryx I can say the following: - An excellent desktop tool for Data Prep and analytics. - Featu...
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Comparisons

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Overview

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Sample Customers

AnalyticsIq Inc., belk, BloominBrands Inc., Cardinalhealth, Cineplex, Dairy Queen
Getin Noble Bank S.A., North Pacific Bank Ltd., RightShip, California Franchise Tax Board, Consolidated Communications, Coherent Path Inc., Rossmann Supermarkety Drogeryjne Polska Sp. z o.o., Tennessee Highway Patrol, Banco de Prevision Social, Comptel Corp.
Find out what your peers are saying about Alteryx, Altair, SAP and others in Predictive Analytics. Updated: May 2025.
856,873 professionals have used our research since 2012.