Adobe Experience Manager vs Loom Business - Enterprise comparison

Adobe and Loom are both solutions in the Enterprise Social Software category. Adobe is ranked #5 with an average rating of 8.4, while Loom is ranked #20. Adobe holds a 3.2% mindshare in ESS, compared to Loom’s 1.6% mindshare. Additionally, 95% of Adobe users are willing to recommend the solution, compared to 100% of Loom users who would recommend it.

Adobe Experience Manager

Read 23 Adobe Experience Manager reviews

3,071 Views
215 Comparison Views

95% willing to recommend

Loom Business - Enterprise

Read 1 Loom Business - Enterprise review

193 Views
193 Comparison Views

100% willing to recommend

Adobe Experience Manager

Loom Business - Enterprise

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Executive SummaryUpdated on Aug 4, 2025

Adobe Experience Manager and Loom Business - Enterprise compete in content management and video communication. Adobe Experience Manager holds an advantage in integration and customization, while Loom Business - Enterprise stands out for its intuitive video tools and faster implementation.

Features: Adobe Experience Manager provides digital asset management, personalization features, and cross-channel content delivery. Loom Business - Enterprise offers video messaging, quick sharing capabilities, and collaborative tools.

Ease of Deployment and Customer Service: Adobe Experience Manager requires complex deployment and comprehensive service support, while Loom Business - Enterprise allows straightforward deployment with responsive support. Adobe's intricate setup contrasts with Loom's easy and quick adaptation.

Pricing and ROI: Adobe Experience Manager involves significant initial costs leading to longer-term ROI through improved efficiencies. Loom Business - Enterprise offers a cost-effective setup with faster ROI due to enhanced communication and productivity. Adobe's higher costs bring extensive capabilities, while Loom balances cost and utility for quicker returns.

To learn more, read our detailed Enterprise Social Software Report (Updated: August 2025).

Buyer's Guide

Enterprise Social Software

August 2025

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Adobe Experience Manager

Ranking in Enterprise Social Software

5th

Average Rating

8.2

Reviews Sentiment

6.9

Number of Reviews

Ranking in other categories

Enterprise Content Management (8th), Web Content Management (3rd), Digital Experience Platforms (DXP) (1st)

Loom Business - Enterprise

Ranking in Enterprise Social Software

20th

Average Rating

7.0

Reviews Sentiment

6.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of September 2025, in the Enterprise Social Software category, the mindshare of Adobe Experience Manager is 3.2%, up from 1.7% compared to the previous year. The mindshare of Loom Business - Enterprise is 1.6%, down from 1.9% compared to the previous year. It is calculated based on PeerSpot user engagement data.

Enterprise Social Software Market Share Distribution
Product	Market Share (%)
Adobe Experience Manager	3.2%
Loom Business - Enterprise	1.6%
Other	95.2%

Enterprise Social Software

Featured Reviews

Thomas Becker

Managing Partner(Austria) at a integrator with 11-50 employees

Impressive integration of customer behavior with an easy setup and okay support

I've worked with all major content management systems. Currently, I work with the leaders such as Adobe Experience Manager, Sitecore, and Acquia Working with big companies, I help them either consider setting up a new content management system or address issues they might have with their existing…

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Gerald Chioke

Quality Assurance Analyst at Flutterwave

An easy-to-deploy solution that allows users to record videos seamlessly for presentation and collaboration

I use Loom to record my screen for issues and bugs. I can also record my voice The product has helped me to present the recording of my work. I can easily record my screen and show what I did. It is like a walk-through of the work I do. The solution allows me to do it seamlessly. The ability to…

Read full review

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"Adobe Experience Manager is a content management system, and we use it to create and manage a website."

"Adobe Experience Manager is quite a powerful product that you can use to design files and export them."

"The integration of customer behavior and website setup is impressive."

"The search capability in Adobe Experience Manager is superior, as search capabilities are determined by the metadata, and it also has metadata automation using AI."

"Easy to work with the solution."

"I like the native applications such as Adobe Target, Adobe Analytics, and Adobe Experience Platform. Because of these, it's very easy to connect and obtain reports on how my website is doing, how many have visited it, how frequently, etc. The multiple publisher concept is one of the best parts of this solution."

"If you want to use content in a mobile application and you want the content in some other application, you can simply expose it from the CMS to different clients or different systems. It's easy. On top of that, the technology underlying AEM is open-source and is very powerful like Apache Sling and JCR."

"The integration of customer behavior and website setup is impressive."

More Adobe Experience Manager pros

"The ability to scale videos is a valuable feature of the product."

Cons

"A little bit of background knowledge of coding and website structure is required."

"The latest trend is to render everything in the client-side framework. For example, SPA or single page application. This is a feature that needs improvement. The cloud deployment pipeline needs to be improved as well."

"In comparison to other CMS products, Adobe Experience Manager is missing some capabilities such as proper versioning or a better versioning system and backend connectivity. If something is deleted in AEM, the user cannot recover it. You have to call technical support, and they will need to recover the whole instance. So, it's really difficult. For example, if you delete a page, you cannot recover it. There should be an option to recover it. In AEM, you have to go to the previous state of the instance itself or the virtual machine, and you have to restore everything, which is not good."

"The solution's pricing and stability could be improved."

"There is a feature missing where if content is created on the UAT environment and needs to be transferred or synced to the production environment, there is no direct way of doing the sync."

"The licenses are very expensive."

"Adobe Experience Manager could improve by allowing the reuse of components like a progress bar across multiple pages to make the development process more efficient."

"I haven't seen any areas for improvement in Adobe Experience Manager as it's a full-fledged CMS tool, and Adobe is already working on enhancements for the solution. Adobe is working to make Adobe Experience Manager more valuable and easier to use for any user, even non-technical ones, through multiple components and templates. Day by day, Adobe provides the latest update to Adobe Experience Manager, and if my team needs any particular change, it just needs to be reported to the Adobe team. As Adobe Experience Manager has a broad scope and a lot of use cases and features, it's a solution that requires some time and effort from you in terms of learning, especially if you're implementing it for different clients, which could be an area for improvement."

More Adobe Experience Manager cons

"The solution must allow users to record videos for a longer time."

Pricing and Cost Advice

"It's a costly solution. I would rate the price at two out of five on a scale from one to five, where one is the most expensive and five is the most competitive."

"There's a free trial for one month for Adobe Experience Manager, which you can use for learning purposes, then, after the trial period, you'll need to purchase the license. Adobe offers a few plans for Adobe Experience Manager, but I'm unaware of how much my company is paying."

"Users have to pay a yearly licensing fee to use the solution, which is highly-priced."

"It's really costly."

Information not available

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Top Industries

By visitors reading reviews

Financial Services Firm

17%

Computer Software Company

13%

Manufacturing Company

Retailer

No data available

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	5
Midsize Enterprise	2
Large Enterprise	14

No data available

Questions from the Community

What do you like most about Adobe Experience Manager?

It is easy to learn. You don't need to be an advanced Java developer.

See all answers

What needs improvement with Adobe Experience Manager?

Improvements could be made, though it's difficult to pinpoint because Adobe Experience Manager has been part of my world for the past several years. Many people complain about the price as it's one...

See all answers

What is your primary use case for Adobe Experience Manager?

I am on the Digital Asset Management team and we coordinate projects through Workfront, tracking assets through Workfront and with Adobe Experience Manager. My use cases involve migration within Di...

See all answers

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Comparisons

OpenText Content Management vs Adobe Experience Manager

Compared 8% of the time

Oracle Content Management vs Adobe Experience Manager

Compared 6% of the time

FirstSpirit Enterprise CMS vs Adobe Experience Manager

Compared 6% of the time

Liferay Digital Experience Platform vs Adobe Experience Manager

Compared 6% of the time

OpenText Web CMS vs Adobe Experience Manager

Compared 6% of the time

More Adobe Experience Manager Competitors

Microsoft Teams vs Loom Business - Enterprise

Compared 100% of the time

More Loom Business - Enterprise Competitors

Product Reports

Buyer's Guide

Adobe Experience Manager

September 2025

Download Adobe Experience Manager product report

Buyer's Guide

Enterprise Social Software

August 2025

Download Loom Business - Enterprise product report

Also Known As

Adobe Day CQ5, Ektron Social Marketing, Episerver Content Cloud, Adobe CQ5

No data available

Overview

Adobe Communique 5 (Adobe CQ5), currently manifested as Adobe Experience Manager (AEM), is a web-based content management system which is developed to help businesses in offering high-end digital experience to their customers.

Adobe

Loom Business - Enterprise enhances corporate communication by providing a versatile platform for video messaging and collaboration. Supporting dynamic content sharing, it is designed for seamless integration in professional settings.

Loom Business - Enterprise is crafted for enterprises seeking efficient communication tools. Leveraging video messaging, it allows teams to convey complex ideas with clarity, saving time compared to traditional emails and meetings. Its integration capabilities ensure compatibility with existing workflows while providing analytics to track viewer engagement, making it an ideal choice for enhancing internal and external business communications.

What are the main features?

Video Recording: Provides high-quality recordings with screen sharing options.
Viewer Analytics: Tracks engagement metrics to assess content impact.
Custom Branding: Aligns video content with company branding guidelines.
Team Workspaces: Facilitates organized collaboration by grouping relevant videos.

What benefits should users consider?

Enhanced Efficiency: Reduces meeting times, offering asynchronous communication.
Improved Clarity: Delivers clearer communication through visual content.
Engagement Insights: Provides actionable insights into viewer interactions.
Scalability: Easily adapts to growing business needs for seamless collaboration.

Loom Business - Enterprise is widely implemented across industries like tech and marketing. In tech, it supports product demos and developer training, enhancing knowledge transfer. Marketing teams use it for client presentations and storytelling, boosting engagement through visual content.

Loom

Sample Customers

Metra

hubspot, airtable, grubhub

Buyer's Guide

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August 2025

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We monitor all Enterprise Social Software reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.