Ably vs Gophish comparison

Ably and HailBytes are both solutions in the AWS Marketplace category. Ably is ranked #11 with an average rating of 9.0, while HailBytes is ranked #2 with an average rating of 8.6. Ably holds a 0.2% mindshare in AWSM, compared to HailBytes’s 0.2% mindshare. Additionally, 100% of Ably users are willing to recommend the solution, compared to 100% of HailBytes users who would recommend it.

Ably

Read 6 Ably reviews

1,656 Views
1,159 Comparison Views

100% willing to recommend

Gophish

Read 22 Gophish reviews

1,992 Views
1,235 Comparison Views

100% willing to recommend

Ably

Gophish

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Executive Summary

We performed a comparison between Ably and Gophish based on real PeerSpot user reviews.

Find out in this report how the two AWS Marketplace solutions compare in terms of features, pricing, service and support, easy of deployment, and ROI.

To learn more, read our detailed Ably vs. Gophish Report (Updated: June 2026).

Buyer's Guide

Ably vs. Gophish

June 2026

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Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Categories and Ranking

Ably

Ranking in AWS Marketplace

11th

Average Rating

9.0

Number of Reviews

Ranking in other categories

No ranking in other categories

Gophish

Ranking in AWS Marketplace

2nd

Average Rating

8.6

Number of Reviews

Ranking in other categories

No ranking in other categories

Mindshare comparison

As of August 2026, in the AWS Marketplace category, the mindshare of Ably is 0.2%, up from 0.1% compared to the previous year. The mindshare of Gophish is 0.2%, up from 0.2% compared to the previous year. It is calculated based on PeerSpot user engagement data.

AWS Marketplace Mindshare Distribution
Product	Mindshare (%)
Gophish	0.2%
Ably	0.2%
Other	99.6%

AWS Marketplace

Featured Reviews

Uday Nagpure

Program Manager at Zensar Technologies

Reduced manual work and built reliable real-time collaboration with serverless messaging

I love Ably for its advanced pub/sub messaging capabilities, which help us with messaging Delta Compression, allowing us to send only changes from previous messages instead of entire payloads every time. For example, if I have to say 'hi', instead of sending the whole payload, it only sends the change in the current payload, reducing bandwidth consumption and enabling high-frequency data streaming. This major change has made our clients really happy as they receive notifications and messages without latency. Additionally, if a client goes offline, Ably stores messages in history for up to 72 hours, allowing clients to query history and catch up on missed events, ensuring complete stream continuity. It also supports multi-protocol, using WebSockets and gracefully falling back to server-sent events and long polling as needed, including support for MQTT and IoT devices along with pub/sub control for easy migration.I appreciate the serverless integration that has the integrated native web hook, instantly triggering serverless functions such as AWS Lambda and Azure Function when specific real-time events occur. It also allows Kafka Connector for seamless ingestion of messages from Kafka topics to stream them out to millions of users in milliseconds.

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Juanfran Celdran

Administrador de sistemas informaticos en red at a consultancy with 201-500 employees

Phishing awareness campaigns have improved training impact but still need smarter automation

I think Gophish could be improved with more automation, for instance. It is great that you can create templates, schedule them, and do everything you want in Gophish, but it would be nice to have a small integrated AI model with which you could create email templates and phishing templates. It would be nice if Gophish implemented artificial intelligence. I wish Gophish could provide more support and be more advanced and that they continue developing it because it seems that Gophish does not get many updates, and I think they need to implement more features. It is great because it is free, but it needs more features. It would be cool if there was an artificial intelligence model that could create phishing campaigns or templates or email templates for you integrated within Gophish. I would rate it a seven. It is quite good and free software, but it needs more substance. It also depends on the number of clients a company has; it may be necessary to launch Gophish in a staggered way, which I also think is a drawback Gophish has. The issue is that if there are many people being targeted, for example, 5,000 employees in a company and you send 5,000, it may be that sending so many messages gets blocked by the security systems companies have. I think that Gophish could also improve the message sending flows. I gave it a seven because there are things to improve and it is not perfect. As I said before, it would be nice if templates could be created with AI, integrated into Gophish using an API with Gemini or ChatGPT or whichever, but the point is that it would be nice if the sending flows at large scale were better managed. When you send a phishing campaign to 5,000 people, you have to send it in sections in a staggered way, for example: to these 5,000 people it is going to be sent between eight in the morning and four in the afternoon. If you send them all at once, the phishing may get blocked and then the campaign has no effect. I would like it if Gophish implemented more improvements because they are needed, as it is kind of a bit stagnant. I hope that in the future they add more improvements including creating personalized templates with artificial intelligence and improving the message sending flows.

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Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:

Pros

"We experience vast improvements across many areas with Ably; when users connect bank accounts, we previously had to poll repeatedly, which is now replaced by Ably's real-time infrastructure that maintains a persistent back-end connection, significantly reducing the need for infrastructure management and API load, resulting in average bank connection display times decreasing from eight to twelve seconds down to one to two seconds, and with persistent back-end connections reducing API calls, we achieve a lower operational load, seeing an impressive reduction of thirty thousand to forty thousand calls monthly."

"Ably has a big capacity to stream data all over the world, has higher reliability and a 99.99% uptime, offers robust security guarantees and ease of integration, and saved at least 80% of the cost that would have required more developers and more time for integration testing and development."

"Ably has positively impacted our organization by providing a good return on investment by avoiding the labor cost of building and maintaining a custom WebSocket server."

"Ably has improved our organization by enhancing real-time communication capabilities and providing reliable data delivery."

"My most-liked feature is its highly reliable real-time messaging capacity."

"Ably's API integration is intuitive; it definitely improved our efficiency, and we saw faster user interaction and around a 20% reduction in latency during peak times, which improved user experience as well."

"Gophish is a good structure and a good technological innovation that deserves to be studied and much better known by the world because not everyone knows Gophish."

"I would say not to think twice and to use Gophish; it is a good tool with excellent features and a good dashboard, so there is no reason to keep looking elsewhere."

"Gophish, despite being a free tool, fits very well because it has all the features we need, from creating landing pages and creating the email to tracking the click traffic and the ingestion of information."

"With Gophish, I am able to work in a more appropriate way on phishing awareness, and I am also able to make employees aware in an easy and appropriate way because they see how a phishing attack works in a real way."

"Using Gophish has helped me reduce my efforts and make more requests, allowing me to conduct many more phishing attacks in a shorter period."

"Gophish has had a positive impact on my organization, as I noticed that since I used Gophish for the benefit of several clients, the maturity level of my clients was increasing."

"Gophish is one of the easiest tools that I can see available online, and a significant advantage is that it is free of cost and open source."

"Gophish has positively impacted my organization by helping my team reach our goals."

More Gophish pros

Cons

"Ably can be improved in several areas."

"Overall, Ably appears strong for managed real-time operations, but could improve areas such as pricing predictability."

"It falls just short of a perfect ten only because full twenty-four-hour phone or live chat escalation is heavily gated behind their highest enterprise pricing tiers."

"I believe that Gophish can be improved by increasing the number of possible integrations."

"Regarding how Gophish can be improved, the latest update is from 2022."

"Gophish is stable, but I find KnowBe4 to be better."

"The improvement I want to be made to Gophish is at the DNS level."

"Although the tool is very good, I think there could be some improvements, especially when it comes to leveraging AI for testing and also when it comes to the expansion beyond email phishing."

"While I mentioned that one of the best features of Gophish is its reporting and analytics capabilities, I believe it requires more focus to become even better."

"The customer support needs improvement."

"I think Gophish could be improved with a user-level function, meaning if the person is strong or weak, we send more or fewer awareness emails, and rely on real attacks in order to be able to create a template by itself."

More Gophish cons

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Top Industries

By visitors reading reviews

Construction Company

34%

Outsourcing Company

19%

Comms Service Provider

Consumer Goods Company

Construction Company

26%

Manufacturing Company

10%

University

10%

Comms Service Provider

Company Size

By reviewers

Large Enterprise

Midsize Enterprise

Small Business

By reviewers
Company Size	Count
Small Business	7
Midsize Enterprise	3
Large Enterprise	9

By reviewers
Company Size	Count
Small Business	8
Midsize Enterprise	6
Large Enterprise	9

Questions from the Community

What needs improvement with Ably?

For the use I have made, I didn't see any limit or margin to implement to go higher.

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What is your primary use case for Ably?

My main use case for Ably is integrating the Kafka queue with Ably and sending notifications to IoT devices like a smartwatch. After the topic was reached by the message, Ably can fetch it from thi...

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What advice do you have for others considering Ably?

I would recommend trying Ably if you have a wider range of IoT device types to deliver notifications. I gave this review a rating of 9.

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What is your experience regarding pricing and costs for Gophish?

My experience with pricing, setup costs, and licensing shows that the setup cost is not very high; Gophish is completely free, as it is an open-source tool.

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What needs improvement with Gophish?

I believe Gophish can be improved in a few areas. First, the user interface could be made more modern and beginner-friendly. The current setup is simple, but for a new user, campaign creation, land...

See all answers

What is your primary use case for Gophish?

My main use case for Gophish is to run a phishing awareness campaign inside an organization in a safe and controlled way. For example, instead of waiting for a real attacker to send a fake email to...

See all answers

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Ably

August 2026

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Gophish

August 2026

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Overview

Ably provides a real-time communication platform designed to manage complex streaming data and messaging, delivering reliability and scalability. It facilitates seamless integration with global messaging services, offering low latency and high availability across networks.

Ably is crafted to support a diverse range of use cases including real-time dashboards, live chat applications, multiplayer games, and collaborative tools. It offers versatile API support and ensures data integrity. Through consistent performance, Ably simplifies the process of building live functionalities by allowing engineers to focus on core application development rather than scaling challenges.

What Are Ably's Most Important Features?

Real-time Messaging: Ensures low-latency communication for live interactions.
Scalable Infrastructure: Accommodates millions of concurrent connections seamlessly.
Data Integrity: Guarantees message delivery ensuring consistency across platforms.
Versatile API Support: Provides various programming interfaces for easier integration.

What Benefits or ROI Should Users Look for in Reviews?

Enhanced User Engagement: Real-time updates boost interaction.
Scalability: Effortless adaptation to increasing demand without service disruption.
Reliability: Consistent service delivery minimizing downtime.
Developer Productivity: Simplifies complex integrations, reducing development time.

In the finance industry, Ably supports live trading platforms by delivering instantaneous data updates. In gaming, it enables real-time multiplayer experiences with synchronized data. Within education, Ably facilitates live webinars and interactive learning sessions, thanks to its robust real-time messaging capabilities.

Ably

Gophish is an open-source phishing toolkit aimed at simplifying the creation and execution of phishing campaigns for cybersecurity professionals.

Designed to cater to organizations seeking to enhance their security awareness, Gophish offers a streamlined process for launching phishing simulations. It provides a customizable environment, allowing users to simulate real-world phishing scenarios efficiently. With its user-friendly interface, even those with limited technical skills can easily navigate and deploy effective campaigns. Gophish has become a vital tool for companies looking to test employee susceptibility to phishing attacks and refine their security protocols.

What are the key features of Gophish?

Campaign Automation: Automate phishing campaigns with pre-designed templates and schedules.
Customizable Landing Pages: Easily create and edit landing pages to closely mimic real phishing sites.
Real-time Reporting: Obtain immediate results and insights for each campaign to assess effectiveness.
User Management: Organize targets into groups for specific and detailed phishing simulations.

What benefits and ROI can users expect?

Enhanced Security Awareness: Users gain valuable insights into employee responses to phishing attempts.
Cost-effective Training: Reduces the need for expensive external security consultants.
Improved Incident Response: Helps organizations develop more robust protocols against security threats.
Scalable Solutions: Easily manage small to large-scale campaigns with minimal operational impact.

Gophish is widely adopted across banking, healthcare, and retail industries to tackle specific challenges related to phishing risks. In banking, it helps simulate threats that target customer financial information. Healthcare organizations leverage it to protect sensitive patient data by educating staff to recognize phishing attempts. In retail, Gophish assists in safeguarding consumer transaction data. Its adaptability and effectiveness make it a favored choice for diverse industry needs.

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