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Ably vs F5 BIG-IP [Private Offer Only] comparison

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Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Ably
Ranking in AWS Marketplace
8th
Average Rating
9.0
Number of Reviews
6
Ranking in other categories
No ranking in other categories
F5 BIG-IP [Private Offer Only]
Ranking in AWS Marketplace
471st
Average Rating
9.0
Number of Reviews
3
Ranking in other categories
No ranking in other categories
 

Featured Reviews

Uday Nagpure  - PeerSpot reviewer
Program Manager at Zensar Technologies
Reduced manual work and built reliable real-time collaboration with serverless messaging
I love Ably for its advanced pub/sub messaging capabilities, which help us with messaging Delta Compression, allowing us to send only changes from previous messages instead of entire payloads every time. For example, if I have to say 'hi', instead of sending the whole payload, it only sends the change in the current payload, reducing bandwidth consumption and enabling high-frequency data streaming. This major change has made our clients really happy as they receive notifications and messages without latency. Additionally, if a client goes offline, Ably stores messages in history for up to 72 hours, allowing clients to query history and catch up on missed events, ensuring complete stream continuity. It also supports multi-protocol, using WebSockets and gracefully falling back to server-sent events and long polling as needed, including support for MQTT and IoT devices along with pub/sub control for easy migration.I appreciate the serverless integration that has the integrated native web hook, instantly triggering serverless functions such as AWS Lambda and Azure Function when specific real-time events occur. It also allows Kafka Connector for seamless ingestion of messages from Kafka topics to stream them out to millions of users in milliseconds.
Dimitrov Nikolay - PeerSpot reviewer
Tech Lead and Senior DevOps Engineer at a tech vendor with 10,001+ employees
Advanced automation and powerful traffic controls have improved application security
HTTP/2 and HTTP/3 support is something that definitely could be improved in F5 BIG-IP [Private Offer Only]. I mean HTTP/2 and HTTP/3 protocol support, as well as security for them too. For F5 BIG-IP [Private Offer Only] to have better support for them would include load balancing, but also better WAF (Web Application Firewall) support for these two protocols. Improving the mentioned HTTP/2 and HTTP/3 support and the GUI would be beneficial. If they improve those things and add machine learning and AI, I want it to have some kind of AI on the box because everyone is going to AI, and they have to add some AI security to be able to check the traffic using AI models. HTTP/2 and HTTP/3 protocol support, AI, the GUI to be changed, and inline AI where the device downloads pre-built AI models from a SaaS cloud to check the traffic for security is something I think is very needed because using AI models as a replacement for signatures will be better. I think WAF signatures are a thing of the past. I would also like to see HTTP/2 and HTTP/3 in the future as additional features, and anything else I would improve would definitely include HTTP/2 and HTTP/3.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Ably's API integration is intuitive; it definitely improved our efficiency, and we saw faster user interaction and around a 20% reduction in latency during peak times, which improved user experience as well."
"Ably has a big capacity to stream data all over the world, has higher reliability and a 99.99% uptime, offers robust security guarantees and ease of integration, and saved at least 80% of the cost that would have required more developers and more time for integration testing and development."
"We experience vast improvements across many areas with Ably; when users connect bank accounts, we previously had to poll repeatedly, which is now replaced by Ably's real-time infrastructure that maintains a persistent back-end connection, significantly reducing the need for infrastructure management and API load, resulting in average bank connection display times decreasing from eight to twelve seconds down to one to two seconds, and with persistent back-end connections reducing API calls, we achieve a lower operational load, seeing an impressive reduction of thirty thousand to forty thousand calls monthly."
"Ably has positively impacted our organization by providing a good return on investment by avoiding the labor cost of building and maintaining a custom WebSocket server."
"My most-liked feature is its highly reliable real-time messaging capacity."
"Ably has improved our organization by enhancing real-time communication capabilities and providing reliable data delivery."
"F5 BIG-IP [Private Offer Only] data plane is very powerful; traffic is processed very quickly."
"F5 BIG-IP [Private Offer Only] is the best option on the market without any question."
"F5 BIG-IP [Private Offer Only] is an application delivery controller that does what it says on the tin, and we use it as a firewall, routing device, WAF, and more, leveraging a full set of its capabilities."
 

Cons

"Overall, Ably appears strong for managed real-time operations, but could improve areas such as pricing predictability."
"It falls just short of a perfect ten only because full twenty-four-hour phone or live chat escalation is heavily gated behind their highest enterprise pricing tiers."
"Ably can be improved in several areas."
"I think F5 BIG-IP [Private Offer Only] can be improved, particularly on the metric side."
"F5 BIG-IP [Private Offer Only] is expensive; it is very expensive, but they are the leader, so everyone buys F5 BIG-IP [Private Offer Only]."
"I am not sure whether putting all eggs in one basket is a good thing."
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Top Industries

By visitors reading reviews
Construction Company
28%
Outsourcing Company
19%
Comms Service Provider
9%
Consumer Goods Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise3
Large Enterprise9
No data available
 

Questions from the Community

What needs improvement with Ably?
For the use I have made, I didn't see any limit or margin to implement to go higher.
What is your primary use case for Ably?
My main use case for Ably is integrating the Kafka queue with Ably and sending notifications to IoT devices like a smartwatch. After the topic was reached by the message, Ably can fetch it from thi...
What advice do you have for others considering Ably?
I would recommend trying Ably if you have a wider range of IoT device types to deliver notifications. I gave this review a rating of 9.
What is your experience regarding pricing and costs for F5 BIG-IP [Private Offer Only]?
F5 BIG-IP [Private Offer Only] is the market leader, and I would generally recommend it. I have worked with others such as Citrix NetScaler, which is not a bad product, but the support is awful. F5...
What needs improvement with F5 BIG-IP [Private Offer Only]?
HTTP/2 and HTTP/3 support is something that definitely could be improved in F5 BIG-IP [Private Offer Only]. I mean HTTP/2 and HTTP/3 protocol support, as well as security for them too. For F5 BIG-I...
What is your primary use case for F5 BIG-IP [Private Offer Only]?
I work with F5 and my primary focus at the moment is F5 BIG-IP [Private Offer Only]. I have been a customer of F5 many times, have been a partner, and have even been part of F5 Professional Service...
 

Comparisons

No data available
No data available
 

Overview

Find out what your peers are saying about Ably vs. F5 BIG-IP [Private Offer Only] and other solutions. Updated: September 2026.
915,341 professionals have used our research since 2012.