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Storyblok vs Wix comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Storyblok
Ranking in Web Content Management
7th
Average Rating
8.6
Number of Reviews
8
Ranking in other categories
No ranking in other categories
Wix
Ranking in Web Content Management
8th
Average Rating
8.4
Number of Reviews
6
Ranking in other categories
Web Hosting Services (3rd)
 

Mindshare comparison

As of August 2026, in the Web Content Management category, the mindshare of Storyblok is 0.9%, up from 0.7% compared to the previous year. The mindshare of Wix is 1.5%, down from 1.8% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Web Content Management Mindshare Distribution
ProductMindshare (%)
Storyblok0.9%
Wix1.5%
Other97.6%
Web Content Management
 

Featured Reviews

Sumesh Gansar - PeerSpot reviewer
Product Marketing Manager at Samsung
Rapid landing page creation has boosted targeted campaigns and improved conversion tracking
Everything is actually great with Storyblok. One small improvement that Storyblok could make is that some of the more advanced configurations still require the help of our developers. It is not 100% developer free for us. This could be improved and made easier for non-technical people to do the work without the dependency of developers. Apart from that, I do not have any other major complaints or issues with Storyblok. In terms of knowledge-based documents, there are a lot of gaps in the knowledge-based documents that are available. A lot more work needs to be done there. Apart from that, the platform is very intuitive and very easy to learn, so we don't have any major issues regarding that.
James Dunne-Bennett - PeerSpot reviewer
Project Delivery Manager at Siemens Industry
Has saved time during website building and helps maintain a professional look
The mobile view needs to be fixed when reviewing on the desktop to show what it actually displays on the phone. There were a couple of small bugs which I think they fixed. Sometimes when dragging and dropping things into place, they would snap into place, and then after saving and checking the live page, it would not quite match what was showing in the website builder. I would have to go back in and move it to the right and then snap it back for it to work. Sometimes doing exactly the same thing when building requires one or two attempts to get it to reflect what you want to see on the live page.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"Storyblok has positively impacted our organization by helping our clients move away from traditional CMS and achieve a high-performance website along with reduced costs."
"The best features Storyblok offers are the blocks building, how easy it is to use, the tag management, and the ability to easily manage pictures and assets in general."
"Most of the clients need to have full control over their websites, and this provides them with the biggest freedom, along with the live preview."
"Storyblok has positively impacted our organization by helping us do projects in a certain way with its really great features."
"The return on investment helps me scale my business; without it, I would not even exist probably, so the return on investment is huge."
"With the help of Storyblok, we are now able to create landing pages in 20 minutes, whereas earlier it took around five to six hours, and overall, a 70% reduction in our overall deployment time has been achieved along with a 50% increase in our overall sales and revenue after the introduction of Storyblok."
"Storyblok gives us the flexibility to rapidly respond to client needs because every client project is going to be different, and it allows us to manage that in a simple interface which we love and our clients love too."
"Storyblok has positively impacted my organization because we delivered this website to a very important customer, and they were very happy with the management system."
"I like the solution's responsiveness, usability, and user interface."
"The biggest advantages are that it is inexpensive and very easy to use, which means I can spend less time building the website and more time working."
"Basic features can be grasped in a couple of hours because it's CMS-based with all tools readily available."
"The return on investment with Wix is excellent because hosting a website costs around 4,000 to 5,000 Indian Rupees, equivalent to $50 a year, I have access to all tools and functionalities, and I can generate as much sales as I want through Wix."
"I found everything okay in Wix, and it's easy to create a website."
"Wix has actually reduced my time in developing or delivering a website to the client, so I can have more clients in the pipeline."
 

Cons

"Storyblok can be improved by offering more flexibility in terms of schema creation, and it could also possibly improve the way assets are saved and persisted."
"They did change the pricing about 18 months ago, and at the lowest paid tier, they did take away a bit of the features or the number of seats you can get, so it can get expensive quickly, which is an issue when you're working with smaller clients who still want to have some flexibility."
"Also, the pricing is a little expensive, but the features offered justify the cost."
"I chose eight for my rating because I believe Storyblok still needs to work on localization, slugs, auto-translate, and all the plugins related to this part."
"I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content."
"I think Storyblok is the best CMS out there; however, I would rate it a nine because there is still room for improvement, particularly with the documentation."
"The only downside I would mention about my use of Storyblok in these projects was the cache management system that Storyblok has; it was not very good, but all the rest was amazing."
"Wix has drawbacks regarding website optimization and speed."
"The solution’s scalability can be improved."
"The Wix editor can sometimes be glitched or buggy and requires a significant amount of memory on my computer."
"There are a few bugs where what it says it will show on the phone versus the laptop does not always match."
"Wix is quite slow. When I use Wix, it's a bit slower than Shopify."
"When it comes to drag and drop, it sometimes creates problems when the size is not compatible."
 

Pricing and Cost Advice

Information not available
"Wix is an affordable solution."
report
Use our free recommendation engine to learn which Web Content Management solutions are best for your needs.
909,725 professionals have used our research since 2012.
 

Top Industries

By visitors reading reviews
Media Company
19%
Healthcare Company
11%
Construction Company
11%
Comms Service Provider
8%
Outsourcing Company
12%
Comms Service Provider
10%
Financial Services Firm
8%
Manufacturing Company
8%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business6
Midsize Enterprise1
Large Enterprise2
By reviewers
Company SizeCount
Small Business7
Midsize Enterprise1
Large Enterprise1
 

Questions from the Community

What is your experience regarding pricing and costs for Storyblok?
My experience with pricing, setup cost, and licensing for Storyblok starts with the free plan, so obviously that pricing is brilliant. They did change the pricing about 18 months ago, and at the lo...
What needs improvement with Storyblok?
I believe there are some parts that definitely can be improved inside Storyblok, such as the way content is listed out in certain areas, which makes it a little difficult to delete content. I would...
What is your primary use case for Storyblok?
My main use case for Storyblok is using it for the CMS in various projects such as site migrations. We also do projects on a retainer basis, meaning we handle some of the projects that the client w...
What is your experience regarding pricing and costs for Wix?
Pricing is subscription-based and reasonable for small to medium projects. It is cost-effective compared to building, managing, and maintaining custom infrastructure.
What needs improvement with Wix?
Wix can be improved by providing more flexibility for advanced developers, especially in terms of backend logic and scalability. Vendor lock-in is a concern and exporting or migrating projects out ...
What is your primary use case for Wix?
My main use case for Wix is to quickly build and deploy websites without worrying about infrastructure hosting and front-end setup. It is especially useful for MVPs, landing pages, and small-scale ...
 

Comparisons

 

Overview

Find out what your peers are saying about Storyblok vs. Wix and other solutions. Updated: August 2026.
909,725 professionals have used our research since 2012.