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MANTA Flow vs Segment comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Nov 3, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

MANTA Flow
Ranking in Data Governance
36th
Average Rating
8.6
Reviews Sentiment
6.8
Number of Reviews
2
Ranking in other categories
No ranking in other categories
Segment
Ranking in Data Governance
49th
Average Rating
8.2
Reviews Sentiment
6.8
Number of Reviews
4
Ranking in other categories
Web Analytics (11th), Customer Data Platforms (CDP) (1st)
 

Mindshare comparison

As of March 2026, in the Data Governance category, the mindshare of MANTA Flow is 0.8%, up from 0.7% compared to the previous year. The mindshare of Segment is 0.6%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Data Governance Mindshare Distribution
ProductMindshare (%)
MANTA Flow0.8%
Segment0.6%
Other98.6%
Data Governance
 

Featured Reviews

LeandroSodré - PeerSpot reviewer
Data Governance Analyst at Data Meaning, Inc.
Very Powerful, with cloud based scalability, and highly efficient for both business and technical teams
I had some difficulties, trying to use the direct link which is metadata through files that you can upload to MANTA Flow and you can just say from there where that data is going. But we just figured out that sometimes, depending on the level of the granularity that if you want to link the object, you can not. For example, if you want to link the objects just by schema, sometimes it does not work. So you need to scroll down and link each table. Sometimes the table level does not work, and you need to go deeper and go to link column to column. We figured out that this was a bug in MANTA Flow, and we talked to them and I think they were fixing it. But in our case, we just realized that if we could link the objects at the lowest level possible, it would work. I was trying to develop, right now, some kind of automation to compare the listed revision that I have in MANTA Flow with some other revision. And I would like to do it in an automatic way. I would like to have some kind of API where I could call this object and the revision that I want and the same object and another revision that I wanted to compare with. And I could not see it as some API in MANTA Flow, and we have this feature on the user interface. I think it would be very powerful because if you want to automate just warn the data owners the structures were updated by looking at the object level, and send an email to these owners to see if that change makes sense.
reviewer2808258 - PeerSpot reviewer
Web and marketing automation specialist at a logistics company with 5,001-10,000 employees
Centralized customer data has powered predictive audiences and proactive marketing campaigns
The best features Segment offers are the audience building features. We've also launched predictive audiences, which is so far really promising for us and marketing has a lot of ideas for activating these types of audiences. We're going from using historical data to using current data to get more predictive with how we're activating. In my experience, the audience building tools compared to other solutions I've seen or used are really sophisticated. I've used other CRMs in the past for this, and I would say the type of data you're not getting as much of is what you do when you're activating or creating the audiences within the CDP. I think predictive audiences require a 360 view of the customer in order to create these types of AI audiences because they use a lot of different data points. How it's helping the team is by giving us more ways to reach our customers and being more proactive in the type of campaigns that marketing can launch. They have a lot of good ideas and some good things in the pipeline.

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"I believe it is very powerful. And for technicians, you can see the impact analysis, you can compare versions. So you can see some revisions against some of the oldest ones. You can compare and see which pipelines were updated between them. I think it is very helpful to both sides, the technical and business teams."
"Technical support works well, they resolve issues."
"The solution is stable. We have not found any fatal errors yet."
"Segment's scalability is amazing, and it's fully capable of handling all of the different use cases that we have in our company and we have a very complicated company."
"Customer support is fantastic."
"Inserting some very simple code snippets has made this part of it a breeze for our developer so he can concentrate on the hard stuff."
"I like the straightforward way of connecting with various data sources and destinations. That's the most valuable feature. It has built-in integrations for a lot of them, so the overall effort required for integrations is relatively low."
 

Cons

"One area of improvement for MANTA Flow is to add as many new data sources as possible. We have found that maybe they can support 100, but not 101, unfortunately."
"One area of improvement for MANTA Flow is to add as many new data sources as possible. We have found that maybe they can support 100, but not 101, unfortunately."
"I would like to have some kind of API where I could call this object and the revision that I want and the same object and another revision that I wanted to compare with. And I could not see it as some API in MANTA Flow, and we have this feature on the user interface."
"The only challenge was the session functionality."
"The challenge is the lack of flexibility in the SDKs, given the capabilities of the destinations."
"I chose a rating of eight out of ten because these video tutorials would really illustrate how to use the tool to its full potential, and perhaps some more hands-on support from the Segment team would push it to a ten."
"The design of the website is such that you lose context when clicking around (e.g. when clicking on docs)."
 

Pricing and Cost Advice

"As a service company, we don't care about the price because the customer is paying, but the customers consider MANTA to be reasonable."
"The pricing was on the higher side but it wasn't excessively high."
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Top Industries

By visitors reading reviews
Financial Services Firm
36%
Insurance Company
12%
Computer Software Company
9%
Manufacturing Company
7%
Computer Software Company
9%
University
8%
Financial Services Firm
8%
Comms Service Provider
7%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
 

Questions from the Community

Ask a question
Earn 20 points
What is your experience regarding pricing and costs for Segment?
I wasn't involved in the negotiation about pricing, setup cost, and licensing, but in the new negotiation that we have coming up, I know that we're very happy with the pricing so far.
What needs improvement with Segment?
There was a race condition in the Segment journey that I highlighted to Segment, and I think they must be doing something with it. Everything else was perfect. I think everything has improved. They...
What is your primary use case for Segment?
I have used Segment for more than a year. I was working with Addx and Segment was used to align profiles and different user profiles. I used it for journey building, unifying different emails or pr...
 

Comparisons

 

Also Known As

No data available
Segment.io
 

Overview

 

Sample Customers

Information Not Available
Nokia, rdio, Bonobos, LiveNation, Atlassian
Find out what your peers are saying about MANTA Flow vs. Segment and other solutions. Updated: March 2026.
885,311 professionals have used our research since 2012.