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Kount vs ThreatMetrix vs iovation FraudForce comparison

 

Comparison Buyer's Guide

Executive Summary

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Mindshare comparison

As of October 2025, in the Fraud Detection and Prevention category, the mindshare of iovation FraudForce is 1.4%, down from 1.5% compared to the previous year. The mindshare of Kount is 1.4%, down from 1.7% compared to the previous year. The mindshare of ThreatMetrix is 10.9%, down from 14.3% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Fraud Detection and Prevention Market Share Distribution
ProductMarket Share (%)
ThreatMetrix10.9%
Kount1.4%
iovation FraudForce1.4%
Other86.3%
Fraud Detection and Prevention
 

Featured Reviews

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Chris Zappato - PeerSpot reviewer
Features a large database of fraud signals and indicators to stop fraud in its tracks
At my old company, I used to use a tool called Sift. It's another great tool, but I prefer Kount. The major differences between the two solutions are how they're laid out and how fast you can gather as much information as possible. I personally prefer Kount — that's my personal preference. I've worked with both platforms for many years. I personally prefer Kount for the way that they display information and for the variety and flexibility they offer when it comes to the rules — from very simple to very complex. Kount is better designed for catching fraud, detecting fraud, and preventing fraud. Sift is also great; you will not go wrong if you go with Sift, but I personally prefer Kount.
Sohom Roy - PeerSpot reviewer
Enables to identify and analyze real-time incidents and mitigate risks
The setup is not complex. It is pretty standard. I rate the ease of setup a nine out of ten. The deployment time depends on the applications and environment into which we integrate it. The product provides a lot of API documentation. The product is cloud-based. One or two people are enough to deploy the solution. We need some maintenance when new versions or patches need to be upgraded. It requires minimal maintenance.
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Top Industries

By visitors reading reviews
No data available
Computer Software Company
15%
Retailer
12%
Financial Services Firm
12%
Healthcare Company
10%
Financial Services Firm
49%
Computer Software Company
10%
Retailer
5%
Insurance Company
5%
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
No data available
By reviewers
Company SizeCount
Small Business3
Large Enterprise4
 

Questions from the Community

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What is your primary use case for ThreatMetrix?
The tool is integrated with the other solutions. It can be used to gauge threats and risks in the traffic, applicatio...
 

Also Known As

FraudForce
No data available
No data available
 

Overview

 

Sample Customers

PlayCherry Limited
CD Baby, Crate & Barrel, Domino's Pizza, Dunkin' Brands, Hydrobuilder, Jagex, JOANN Fabric & Crafts, Leatherman, Micro Center, Staples, The Iconic, The Source, The Vitamin Shoppe, TickPick and WebJet.
Trip Advisor, Stone Hub, TD Bank, Rabobank, GoPro
Find out what your peers are saying about ThreatMetrix, NICE, FICO and others in Fraud Detection and Prevention. Updated: August 2025.
868,654 professionals have used our research since 2012.