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Informatica Intelligent Data Management Cloud (IDMC) vs WorkflowGen comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
11th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
186
Ranking in other categories
Data Integration (4th), Data Quality (1st), Business-to-Business Middleware (6th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (1st), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WorkflowGen
Ranking in Business Process Management (BPM)
46th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (29th), Process Automation (44th), Rapid Application Development Software (36th), Low-Code Development Platforms (44th)
 

Mindshare comparison

As of September 2025, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.4%, up from 1.3% compared to the previous year. The mindshare of WorkflowGen is 0.4%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM) Market Share Distribution
ProductMarket Share (%)
Informatica Intelligent Data Management Cloud (IDMC)1.4%
WorkflowGen0.4%
Other98.2%
Business Process Management (BPM)
 

Featured Reviews

SaurabhGaonshindhe - PeerSpot reviewer
Modular structure and AI features stream new reporting processes
One of my clients has a requirement; they want to integrate metadata into the process, which means, for example, if I just want to implement a new field into my database, that field needs to be reflected throughout, let's say, 200 mappings. This highlights the need for a data-driven approach. My experience with technical support from Informatica is quite interesting; I would rate it as nine out of ten for Informatica PowerCenter kind of products or the Informatica integration products, because my team can do some hands-on using their free licenses or one-month kind of products. However, for products Master Data Management or related to MDM or Data Governance, there is no way by which we can directly practice, and my team struggles at that point.
CO
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Informatica MDM are it is cloud-enabled and has all the elements that are supposed to have in terms of MDM as a solution. All the features that are there. It is very well-integrated with any of the SAP and non-SAP applications. It is quite user-friendly. The user experience that you receive in Informatica MDM is quite good."
"The solution scales well."
"The product is stable."
"It's got a reputation in the industry as one of the best solutions for master data management. So, it's what we see in the Gartner top right quadrant as the best product in that space."
"The technical support services are good."
"The Mapping Configuration and PowerCenter wizards are valuable. We use them to run our business logic."
"The advanced features like task flow and conditional integration are particularly useful."
"It allows the creation of identical tasks that can be applied across multiple tables, ranging from 100 to even 1,000 tables."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
 

Cons

"One thing Informatica could improve is the way IPUs are used. Each customer purchases a certain amount of IPUs per month, but you can use more or less than that defined quantity. The only problem is if you don't use the all your IPUs, they don't carry over into the next month. I think customers should have the ability to transfer unused IPUs into the next month or year. This improvement could help give customers more flexibility, especially since cloud solutions need flexibility in how we use and pay for them."
"Error reporting and debugging need improvement."
"There's certainly room for improvement. One crucial area is generating detailed reports on file statuses. Presently, this is represented visually, often as graphs or charts. Such reporting could offer comprehensive insights into the areas that demand attention and further scrutiny."
"It would be helpful if there was a GenAI feature integrated into the system, especially regarding the data quality."
"It could be improved by including a buffer that saves data when there is a connectivity issue."
"A general improvement in icons and the virtual interface would be good."
"The main issue preventing Brazilian companies from migrating to Informatica Cloud Data Integration from on-prem is the price."
"It is complicated to establish the lineage in EDC using PowerCenter mappings."
"This solution needs to be more customizable."
 

Pricing and Cost Advice

"The price is neither too high nor too low."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"We switched to Informatica PIM because it was cheaper than the Oracle solution. It is cheaper initially, but they will bundle it later. This is what happens in the industry."
"The licensing price of the product depends on the organization's requirements."
"I rate the product's pricing a nine on a scale of one to ten, where one is low price, and ten is high price."
"The solution's pricing model is easy, but it is very expensive."
"The product has a high price point."
"The price of Informatica Cloud Data Integration could be reduced."
Information not available
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Top Industries

By visitors reading reviews
Financial Services Firm
16%
Computer Software Company
10%
Manufacturing Company
10%
Insurance Company
7%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
By reviewers
Company SizeCount
Small Business42
Midsize Enterprise24
Large Enterprise134
No data available
 

Questions from the Community

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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. WorkflowGen and other solutions. Updated: September 2025.
867,370 professionals have used our research since 2012.