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Informatica Intelligent Data Management Cloud (IDMC) vs WorkflowGen comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
10th
Average Rating
8.0
Reviews Sentiment
6.8
Number of Reviews
185
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business-to-Business Middleware (5th), API Management (7th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (2nd), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WorkflowGen
Ranking in Business Process Management (BPM)
51st
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (30th), Process Automation (43rd), Rapid Application Development Software (37th), Low-Code Development Platforms (47th)
 

Mindshare comparison

As of July 2025, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.2%, down from 1.3% compared to the previous year. The mindshare of WorkflowGen is 0.3%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

Saikat Ghosh - PeerSpot reviewer
Match and merge functionality is still the best but cloud version needs more functionality
There are various areas for improvement in IDMC. Enhancements on basic data management functionality and the UI front, such as multiple templates and improved grid views, would be beneficial. Bulk data management features could be improved from the UI perspective to get to the level of the on prem versions of Informatica MDM. The tool needs to mature but missing small but important features, like restricted dynamic attributes functionality, data inheritance rules in master hierachies, identifiers not being passed in jobs is a drawback.
CO
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"We use it for various use cases, including data provisioning, data validation, continuous monitoring of data quality, and data standardization."
"I like EDC's self-service capabilities. You can put the catalog on the intranet inside the organization, so users can search for something. People in the research world have specialized systems, and you might find data from various places that sound similar."
"The most valuable feature of Informatica Cloud Data Integration is Pushback. You are able to push the data to the solution itself, and it can handle the queries. It helps us a lot. With other tools, the burden is kept on the server."
"It's a stable product without any bugs or glitches."
"What I like best about Informatica MDM is its structured, table-based approach. Unlike Reltio, where data is only visible through the UI and cloud-based, the solution allows access to normalized tables. This means I can directly query and see data in each table. For instance, I can easily get all customer details from the customer table. However, for more complex queries, like seeing all customer interactions with the organization, some SQL knowledge is needed to join different tables and retrieve the details."
"I like that Informatica MDM has robust matching technology. Informatica MDM is also porting the external Java applications for validations. I can consider that a must-have. It is also exposed to Rest API calls, and we can engage in real-time integrations with any third-party systems."
"Informatica Cloud Data Integration is stable."
"The feature of auto-onboarding of the assets, enterprise assets via EDC is good."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
 

Cons

"Cost-wise, it could be better."
"Informatica Axon does not provide complete transparency about the level of detailing you need and the logic used in ETL."
"One area that could use improvement is the speed of the web interfaces. At present, they are very slow. I think it is essential that we are original and robust on-premises."
"The UI is terrible and not user-friendly."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"Informatica MDM can improve the data catalog and data marketplace."
"The integration process is not easy."
"There is room for improvement in the support. The response time could be faster."
"This solution needs to be more customizable."
 

Pricing and Cost Advice

"The product is very expensive"
"The price is very high and has become a big concern for our customers who require the solution in order for their business to function smoothly."
"The solution's pricing model is easy, but it is very expensive."
"We got a 50% discount."
"The price is comparable."
"The pricing is high compared to other tools on the market."
"it's expensive, but if you're looking for a stable solution, Informatica MDM is a good one to choose."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
9%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
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Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
No data available
 

Overview

 

Sample Customers

The Travel Company, Carbonite
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. WorkflowGen and other solutions. Updated: July 2025.
861,390 professionals have used our research since 2012.