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Informatica Intelligent Data Management Cloud (IDMC) vs WorkflowGen comparison

 

Comparison Buyer's Guide

Executive SummaryUpdated on Dec 18, 2024

Review summaries and opinions

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Categories and Ranking

Informatica Intelligent Dat...
Ranking in Business Process Management (BPM)
13th
Average Rating
7.8
Reviews Sentiment
6.8
Number of Reviews
182
Ranking in other categories
Data Integration (3rd), Data Quality (1st), Business-to-Business Middleware (4th), API Management (8th), Cloud Data Integration (3rd), Data Governance (2nd), Test Data Management (3rd), Cloud Master Data Management (MDM) Solutions (1st), Data Management Platforms (DMP) (1st), Data Masking (2nd), Metadata Management (1st), Test Data Management Services (3rd), Product Information Management (PIM) (1st), Data Observability (2nd)
WorkflowGen
Ranking in Business Process Management (BPM)
54th
Average Rating
7.6
Reviews Sentiment
6.6
Number of Reviews
3
Ranking in other categories
Business Process Design (29th), Process Automation (40th), Rapid Application Development Software (37th), Low-Code Development Platforms (33rd)
 

Mindshare comparison

As of May 2025, in the Business Process Management (BPM) category, the mindshare of Informatica Intelligent Data Management Cloud (IDMC) is 1.1%, down from 1.4% compared to the previous year. The mindshare of WorkflowGen is 0.2%, up from 0.1% compared to the previous year. It is calculated based on PeerSpot user engagement data.
Business Process Management (BPM)
 

Featured Reviews

Raj Sethupathi - PeerSpot reviewer
Offers profiling and address standardization but can be complicated
Informatica Data Quality has its data warehouse, primarily using Oracle and some SQL databases. You need a database to host the data. The cleansed version of the data is stored in the data warehouse. It integrates with PowerCenter and other Informatica tools. The integration details can be complex, but a regional setup is involved in this process. Profiling smaller datasets, such as 10,000-50,000 records, worked fine. However, unexpected issues could arise with larger datasets, such as thousands of records or more, especially with tables containing many columns. Handling tables with fifty or more columns can be challenging, even in Excel. A mismatch in data types could cause the entire system to crash. Continual enhancements are being made to address these issues, which can be unique to specific industries like finance and healthcare.
CO
Good for automatically triggering workflows, but needs to be more customizable
We use this product for many different reasons related to our business We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do. The most valuable feature is the ability to automatically trigger the workflow. This solution needs to be…

Quotes from Members

We asked business professionals to review the solutions they use. Here are some excerpts of what they said:
 

Pros

"The most valuable features of Informatica MDM are the IDQ and RDM data management."
"The best thing about Informatica Axon is that it integrates with the Electronic Data Capture and the Axon system."
"Informatica MDM's most valuable feature is the interconnection between multiple Master Data domains."
"It's helpful in integration, and it can be moved around in SharePoint. So, from the SharePoint View, data integration and reporting, it help a lot in that way."
"Informatica is good for integrating data and cloud applications. We have connectors for integrating cloud applications like Salesforce. You can quickly integrate anything with an exposed API or a REST API. The industry is increasingly shifting to the cloud, so we need more products that can connect to cloud-based applications. The integration is seamless and works in real time. It's also secure because you don't need to expose databases or tables."
"There are a couple of valuable features. One is that it is very quick on the profiling. So, you get a very fast snapshot of the type of data that you're looking at from the profiling perspective. It can highlight anomalies in the data."
"It is easy to create REST-based interfaces of the master data objects."
"The solution's technical support is pretty good, especially since the turnaround time is good."
"We use it a lot for creating workflows to transfer materials between plants, which is a signature part of what we do."
 

Cons

"Performance also needs to be significantly improved, especially when connecting to SFDC for read and write operations."
"I would like to have the solution in one product and technical support needs to be better."
"Informatica is very expensive."
"One area where Informatica Cloud Data Integration could improve is in providing more accelerators for certain functionalities."
"Although we are very satisfied with the design of the UI, executing tasks with it can be difficult."
"Informatica Cloud Data Integration can improve by being more user-friendly. When you're working with the solution a lot of technical knowledge is required. It's not a solution that anyone can use properly, you need knowledge of what's happening at the back end, such as SQL. When you get stuck, you need to look into your logic. For other tools, such as Dell Boomi, anyone can use them."
"Informatica Axon's response times and certain aspects of the admin panel could be enhanced for better usability."
"Informatica should simplify the rules for setting classifications and user access management permissions. It's too complex to define, configure, and make work."
"This solution needs to be more customizable."
 

Pricing and Cost Advice

"Informatica MDM is very expensive. Apart from licensing fees, they have broken down their products into multiple products, and they charge for each and every product. If the data is huge, they charge for the data. At times, we have to use third party services for data cleaning, and they charge for that as well."
"Informatica MDM recently changed its pricing model. It's usage-based but I don't have much insight into the current pricing."
"It's a costly solution"
"I rate the product's price a seven on a scale of one to ten, where one is the cheapest and ten is the most expensive. The product is a bit expensive."
"The solution's pricing model is easy, but it is very expensive."
"Cost-wise, I think it is on the higher side, and that is why we are looking for some better options. Licensing costs are huge compared to other players in the market and for my company."
"It's pretty high for us. It's more on the higher side, like low to middle high."
"Licensing is difficult to understand, but the team is always available to explain anything. They are very helpful."
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Top Industries

By visitors reading reviews
Financial Services Firm
17%
Computer Software Company
12%
Manufacturing Company
10%
Insurance Company
6%
No data available
 

Company Size

By reviewers
Large Enterprise
Midsize Enterprise
Small Business
No data available
 

Questions from the Community

How does Azure Data Factory compare with Informatica Cloud Data Integration?
Azure Data Factory is a solid product offering many transformation functions; It has pre-load and post-load transformations, allowing users to apply transformations either in code by using Power Q...
Which Informatica product would you choose - PowerCenter or Cloud Data Integration?
Complex transformations can easily be achieved using PowerCenter, which has all the features and tools to establish a real data governance strategy. Additionally, PowerCenter is able to manage huge...
What are the biggest benefits of using Informatica Cloud Data Integration?
When it comes to cloud data integration, this solution can provide you with multiple benefits, including: Overhead reduction by integrating data on any cloud in various ways Effective integration ...
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Also Known As

ActiveVOS, Active Endpoints, BPM, Address Verification, Persistent Data Masking, Cloud Test Data Management, PIM, , Enterprise Data Catalog, Data Integration Hub, Cloud Data Integration, Data Quality, Cloud API and App Integration
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Overview

 

Sample Customers

The Travel Company, Carbonite
Comcast, Deloitte, Mitsui & Co Ltd, Sanofi Pasteur, Textron, XL Group. WorkflowGen accelerates business process adaptability in 70 countries for 500+ organizations and 1,000,000 users.
Find out what your peers are saying about Informatica Intelligent Data Management Cloud (IDMC) vs. WorkflowGen and other solutions. Updated: April 2025.
850,028 professionals have used our research since 2012.