IBM Marketing Operations integrates planning, budgeting and resource management into a single environment to foster collaboration, track and reduce costs and accelerate time to market. The solution is tightly integrated with IBM Campaign and enables your organization to collaborate, share insights and automate marketing program development and approval processes. Involve resources from outside agencies too. Increase return on investment by accelerating decisions, eliminating redundancies and identifying enhancement opportunities across the marketing program ecosystem.
Brand governance can be easily achieved utilizing a marketing asset portal within MarcomCentral. Using the portal, corporate marketing groups can upload and share approved, on-brand assets with internal and external teams. Access to assets is permission-based, so users only see what's appropriate for their unique use. Assets can be customized, however, dynamic content choices ensure they're always 100% compliant.
We monitor all Marketing Resource Management reviews to prevent fraudulent reviews and keep review quality high. We do not post reviews by company employees or direct competitors. We validate each review for authenticity via cross-reference with LinkedIn, and personal follow-up with the reviewer when necessary.
